3 Mind-Blowing HeroConf Marketing Tips to Implement Right Now

On May 4, 2015

Ah Portland, OR! Surprisingly, it's a location I never considered visiting until I read the book Wild by Cheryl Strayed and became a loyal admirer of her writing. When I discovered HeroConf was taking place in the hippie-living city I was pretty thrilled. Unfortunately, I spent about 95% of my time inside, but this was to be expected. I was just happy to get a taste of some local craft wine (we concluded that in Portland you can add “craft” in front of anything – craft beer, craft wine, craft gin, you get the gist).

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Everything You Need to Know About the AdWords Changes Coming May 7

On May 1, 2015

AdWords changes 2015

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.

That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.

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Join Me at Conversion Conference on May 13

On April 27, 2015

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic.

Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working? If it's not, what's the problem – your ads, landing pages, offers, buttons – or something else entirely?

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