3 Reasons to Ditch Your Messy AdWords Account and Start Over

On July 3, 2014

One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen for a lack of better terminology. This often leads to an account with more campaigns, ad groups, and keywords than you know what to do with.

Get Happy with WordStream’s Best of the Month

On July 1, 2014

A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here.

best of june

23 Facts About Women and Advertising

On July 10, 2014

Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them?  Here are 23 surprising facts you probably didn’t know about women and advertising.

What’s Ahead for WordStream – Funding, Growth, Innovation

On July 8, 2014

My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few more key milestones. Our team is now 100+ people strong, and we recently surpassed the $10 million in annual recurring revenue mark. 

Native Advertising Examples: 5 of the Best (and Worst)

On July 7, 2014

The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s getting harder and harder to spot.

Native advertising examples turtle disguised as a cheeseburger

There’s something not quite right about this cheeseburger…

The Real Reason Google Plus Authorship Photos Are Gone

On July 2, 2014

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.

The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?

Why did they want us all to implement it in the first place?

Was anything we were told about Google+ authorship markup and profile images in search true to begin with?

Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

On July 1, 2014

You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to it for marketing and training purposes.

It’s a pretty freaking sweet feature, and, if you use it, it may change your business.