AdWords Makes Reporting for Multiple Campaign Types Less Painful

On April 10, 2015
3

It’s always pleasing waking up to good news on a Friday morning, and for me, learning that AdWords is making improvements to their reporting functionality is great news! Yes, I’m aware this sounds a tad nerdy, but it will make every PPC manager’s lives somewhat less painful. HALLELUJAH! I’ve never been a numbers person so reporting isn’t my strong-suit, therefore I’ll take any means of simplifying the process as a win.

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SearchLove Bringing Boston Two Days Packed with Digital Marketing Science & Creativity

On April 9, 2015
2

It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own city to learn, network, do business and yes, even play.

SearchLove, the incredibly information-packed two-day conference put on by Distilled, returns to Boston this month and brings with it a host of experts in analytics, content, PPC, website optimization and of course, SEO.

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YouTube TrueView Ads Can Now Include Interactive 'Cards'

On April 8, 2015
7

Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to skip an ad when attempting to watch a video on the Google owned video service, YouTube. This option, known as “TrueView Ads,” was released by Google 5 years ago.

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Celebrate International #CRODay with WordStream

On April 6, 2015
0

CRO Day

This Thursday, April 9, marketers will come together online and in locations around the globe for a 24-hour marathon of CRO training and education, provided by the industry's top experts.

Across ten time zones, 32 different online events involving 40 companies and 54 speakers are open to global participants, free of charge, as part of the #CRODay festivities organized by Unbounce.

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4 Ways Local Businesses Can Get More Out of Google

On April 6, 2015
4

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents.

Local business marketing image of a main street with stores 

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Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

On April 3, 2015
15

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign).

So what is an advertiser to do, especially when working on a new account with no data to speak of? How do you build up enough data so that you can start refining?

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