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PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns

The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It's about using the myriad tools at your disposal, but also understanding your customers and predicting which terms they're actually typing into the search box. That’s the best way to...
November 21, 2013
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Google Pushing Holiday Retailers to Use Both Text Ads & PLAs

Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say. Google’s recent study, conducted in cooperation with research and consulting firm Millward Brown, shows that: People who see a brand’s PLAs and text ads are 75% more likely to search for...
November 20, 2013
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Be a Part of WordStream’s Marketing Team. Awesomeness Required.

True or false: SEO is dead. If you said false, keep reading. But wait! That’s not all. You also need to be an excellent writer. Do you love blogging and sharing your knowledge? Then yay! You might be a good fit for our newest marketing role. We’re looking for someone who’s equally strong in search engine optimization techniques and content marketing to help our team out with a bunch of exciting...
November 19, 2013
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How to Prepare Your PPC for Cyber Monday 2013

The refrain “time is running out” is something we’re all going to hear on a repeated basis for the next 45 days or so. As it applies to the PPC pros, time is running out to prepare for the digital shopping madness known as Cyber Monday, coming on December 2. That's just three short weeks away. Cyber Monday is a term marketing companies created back in 2005 to hype online shopping the Monday...
November 18, 2013
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Should I Help This SEO Spammer or Should He Suffer?

As the owner of a popular internet marketing blog (this one) that gets around a half million unique visitors / month, I’m used to getting all sorts of spam. Every week I get dozens of requests to purchase links on my site (which I ignore), and every month, and we delete hundreds, possibly thousands of spammy blog comments and link drops. But more recently I’ve been getting a different tune of...
November 15, 2013
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Complete Guide to AdWords Geotargeting & Local PPC

Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. It's much more likely that the products and services you’re advertising will be limited to a handful of countries, cities, or even city blocks. This is where geotargeting comes in. Geotargeting, or local PPC, is an AdWords feature that lets you target your ads to only appear to...
November 13, 2013
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What's Behind the New Google Design? Understanding Google's Search Results Page

With Google constantly rolling out new features and design on the Google search page, including personalized and location-based search results, there's no longer such a thing as a standard SERP for everyone. So what’s driving the new Google search results page layout? The team at VirtualHosting.com has put together a new infographic that examines what today's Google SERP looks like and what it...
November 12, 2013
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AdWords Holiday Planning: How to Use the Automate Feature

As the holidays come barreling in, the last thing you need to worry about is pushing yourself away from turkey and stuffing to turn off your clients’ campaigns. Fortunately, there’s a quick and easy way to schedule your campaigns automatically: the AdWords automated rules feature. I used to eschew this feature, opting instead to set reminders in my calendar, but a recent client request for...
November 11, 2013
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The Positives of Removing Negatives

  In politics, the term “going negative” tends to have a, well, negative connotation—typically from the candidate who just placed a negative ad and dares his or her opponent not to do the same. In our case, however, most of the companies we help to optimize their PPC campaigns don’t even realize that going negative—that is, eliminating the useless keywords that bring the wrong people to your...
November 08, 2013
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9 Ways to Steal Your “Not Provided” Keyword Data Back!

Over the past year we’ve watched the ranks of the dreaded term “not provided” rise and rise. In September, Google announced that it had begun its mission to encrypt ALL search data, making 100% “not provided” keyword data a reality. Chart by Not Provided Count shows increase in “not provided.” What Does Not Provided Mean in Google Analytics? If you log into Google Analytics today, you’ll likely...
November 07, 2013
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