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PPC Campaign Structure Case Study: English Soccer & The 80-20 Rule

What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20 Rule and the English soccer league system. Using this structure, he was able to improve his metrics across the board. Let’s take a closer look at his account restructuring plan and execution to see...
May 01, 2013
7
Paid Search Marketing

April Top 10: WordStream's Best of the Month

Guess what happened this weekend? My four-year hiring anniversary quietly passed. Yes, it’s true, as of April 27, I’ve been working at WordStream for four years. I know, right?! Happy anniversary to me. Nobody baked me a cake, so I had to draw one. (Don't feel bad, I'm actually allergic to cake. Wine's A-OK though. #sendwine) Who else has been at WordStream four years or longer? Just three...
April 30, 2013
4
WordStream

Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords Traffic Estimator Mash-up!

AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns. I’m guessing that at some point in the future, the AdWords...
April 25, 2013
27
AdWords Tips

How to Measure the ROI of Social Media (No, it's Not Impossible!)

Measuring the success of various campaigns is a core aspect of a marketer’s job. It’s essential to see how your marketing efforts are contributing to the business’s bottom line. Yet according to Social Media Today, 70% of online businesses that utilize social media don’t bother to measure ROI. It’s pretty shocking to discover that the majority of online businesses are conducting their social...
April 25, 2013
23
Social Media

5 Big Brand PPC Ads with Critiques: What We Like, What We'd Change

What big brands are able to do with their enormous marketing budgets is inspiring – though sometimes it mostly inspires jealousy. The typical small business can’t sponsor the Olympics or get an ad spot during the Super Bowl. You have to tinker around with more accessible campaigns that cost less but typically have smaller reach as well. PPC is an example of an incredibly accessible marketing...
April 24, 2013
13
AdWords Tips

Help, Viral Searches Killed My PPC! 5 Tips for Detecting Unrelated Search Queries Early

In the past, Erin covered how celebrity-related keywords can screw up your traffic: Help, My Search Query Report Has Bieber Fever! Now I would like to talk about new queries which can appear instantly because of new viral content and interfere with your existing PPC campaigns. Last year, a Denham Springs woman set up a “middle finger” made of Christmas lights on her roof to upset neighbors. (...
April 23, 2013
5
Paid Search Marketing

The Future According to Larry Page: Outlook Lazy

On the Q1 2013 earnings call last week, Larry Page spent a lot of his time taking about the future – a future that will not be social, as Page might have had us believe in the past. He didn’t mention Google+ once on the call, and social media only came up insofar as YouTube is social. That’s a switch! So what does define the future of Google? The unifying theme just might be laziness. Almost...
April 22, 2013
4
Google

Boston Marathon Bombing Manhunt in My Backyard! [Photos]

Last week was a tragic week. And Friday was an exciting day, in that it's not every day that the entire city gets shut down and there's a massive manhunt going on in your own backyard! On Friday morning the FBI found out that the bombers lived on Norfolk street in Cambridge, which is just 3 blocks from my place, so I walked outside and snapped a few pictures. Here's what it looked like: These...
April 22, 2013
6
WordStream

2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber?

During Google’s first quarter earnings call for 2013, Patrick Pichette – Google’s Senior VP and Chief Financial Officer – seemed to reveal the real reason behind Google Fiber, Google’s attempt to provide connection speeds “100 times faster than today’s broadband.” Google Fiber, currently active in Kansas City and coming soon to Provo, Utah, and Austin, Texas, is a newer venture outside of...
April 18, 2013
3
Google

Larry Kim Speaking at 2013 Interactivity Digital Conference

Guess what WordStream readers? Our own Larry Kim is scheduled to speak at the upcoming 2013 Interactivity Digital Conference in South Beach, Florida! Larry’s session, “Reeling Customers in with Remarketing,” will cover the advantages of remarketing and top techniques for conducting a stellar remarking campaign. (Check out the full agenda here.) The Interactivity Digital Conference 2013 runs...
April 17, 2013
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