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AdWords Account Audit Checklist

Here at WordStream, I am not only a Customer Success Specialist, but I am also a Premier Consultant. As a Premier Consultant I meet with clients every two to four weeks to discuss the state of their account and what they should be doing to improve it. On these calls we can really dig into what our advertisers need to be doing to improve their account, whether that’s setting up brand new...
July 02, 2013
13
AdWords Tips

Banner Ads Are Back from the Dead: How Google Has Given Banner Ads New Life

Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage. Such online billboard ads have long been considered deceased, dead, and buried, with few mourners grieving the demise of web banner ads. However, a new breed of banner ad has evolved and is on the rise thanks to Google, and they’re hungry...
July 01, 2013
14
Paid Search Marketing

WordStream’s Best of the Month – Our Greatest Hits from June

Happy late solstice and early Independence Day, y’all! Clap your hands if summer is your favorite month. These early days of summer are my favorite, before it gets too stiflingly hot to sleep and before my feet get too irreparably disgusting from walking around in flip-flops. While we’re all still in a good mood (right?) let’s review our hottest blog posts from the month of June! The Top 10...
June 28, 2013
2
WordStream

Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services

Google Reader is going away on July 1, leaving its small but loyal fan based scrambling to find a replacement RSS reader. (This longtime Google Reader user has been very happy since switching to Feedly.) With Google Reader on its death bed, and iGoogle approaching the end as well, we thought it was high time we revisited some of the many other Google products that we’ve said goodbye to over the...
June 27, 2013
26
Google

Google Celebrates Historic DOMA Decision with Rainbow Search Box

It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal benefits to legally married same-sex couples. In a cute act of apparent support for gay rights, Google has...
June 26, 2013
6
Google

8 Simple Things You Might Be Overlooking In Your AdWords Account [New Guide]

Our latest white paper is now available for download. Below is an excerpt from the guide. Click here to download the full text of this new, free guide (PDF). 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a pay-per-click (PPC) ad campaign, but some advertisers assume that after they've written an ad, typed in some keywords, set...
June 25, 2013
0
AdWords Tips

AdWords Performance Grader Now Even More Secure & Easier to Use with OAuth2

We’ve teamed up with Google to make our award-winning AdWords Performance Grader even easier to use and the login process more secure than ever. The new authentication process, based on OAuth2, enables you to run the free AdWords Performance Grader by signing in with your Google profile – just be sure you use the profile associated with an active Google AdWords account. (The process is similar...
June 24, 2013
5
AdWords Tips

Predictive Search: Is This the Future or the End of Search?

Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had. As predictive search becomes more powerful, tools like Google Now have become capable of delivering relevant, personalized information to users, all but...
June 24, 2013
5
Google

How to Find, Follow and Connect with Social Media Influencers

With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with industry leaders, but Google wants to see this as well. The more advanced blogs where your content appears and the more advanced people that share your content, the better chance your content has...
June 21, 2013
5
Social Media

Larry Kim Named Most Influential PPC Expert for 2013!

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts. Huge thanks to our...
June 20, 2013
2
Paid Search Marketing

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