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Predictive Search: Is This the Future or the End of Search?

Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had. As predictive search becomes more powerful, tools like Google Now have become capable of delivering relevant, personalized information to users, all but...
June 24, 2013
5
Google

How to Find, Follow and Connect with Social Media Influencers

With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with industry leaders, but Google wants to see this as well. The more advanced blogs where your content appears and the more advanced people that share your content, the better chance your content has...
June 21, 2013
5
Social Media

Larry Kim Named Most Influential PPC Expert for 2013!

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts. Huge thanks to our...
June 20, 2013
2
Paid Search Marketing

AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should” be at for positioning and Max CPC’s, and other various tools that are likely to raise your budgets. I don’...
June 19, 2013
12
AdWords Tips

How To Get Even More Google Sitelinks!

Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.   Previously it was already possible to specify clickable anchor text for all of your Google Sitelinks. And with today's update, AdWords is going even further by enabling you to designate...
June 18, 2013
17
AdWords Tips

Short-Form Social Video Posting: Vine Vs. Tout

[Editor's note: Today we have a video post, in the spirit of Whiteboard Friday. Check out the short video or, if you prefer, read the transcript below.]   Video Transcript: How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more...
June 18, 2013
3
Video
Social Media

Top 4 Google AdWords Features I'll Be Exploring This Summer

Last month, our team had the opportunity to visit Google’s NYC office for the Google Engage Catalyst conference. The event was directed toward agencies and, to be perfectly honest, I expected to get an earful of Google’s typical agenda pushing. Pleasantly to my surprise, Google delivered on their promise to show us “what’s new and exciting in online marketing.” Here are the top four Google and...
June 17, 2013
5
AdWords Tips

AdWords Becomes More Insightful with Auction Insights

A brilliant new feature has been added to the AdWords roster. Auction Insights now lets you see data across keywords and even up to the campaign level. Auction insights can be found in the Details tab under Campaigns, as shown below. You can get data for all or selected campaigns, ad groups or even keywords. Now you can see metrics such as impression share, average position, overlap rate,...
June 14, 2013
3
AdWords Tips

The Top 10 Best AdWords Features You're Not Using

The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new. But...
June 12, 2013
21
AdWords Tips

Should I Delete My Low Quality Score Keywords?

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution.   Think about improving Quality Score the way you would think about eliminating a pest infestation. If you’ve ever had any...
June 11, 2013
3
AdWords Tips

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