Guide to Getting Your Customer Churn Rate in the Zone

On May 12, 2014

Whatever you call it – defection, attrition, turnover – customer churn is a painful reality that all businesses have to deal with. Even the largest and most successful companies suffer from customer churn, and understanding what causes formerly loyal customers to abandon ship is crucial to lasting, sustainable business growth.

In today’s post, we’re going to look at what customer churn is, what constitutes a “good” churn rate, and ways you can stop your customers turning their backs on you forever.

Dan Shewan's picture
Dan Shewan

The Mega Collection of SEO Expert Advice: Best of the Reddit SEO AMAs

On May 7, 2014

If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and everyone who shows up to submit a question. And in recent months, a number of top SEO's have been doing Ask Me Anything sessions in the SEO subreddit (r/bigSEO).

Megan Marrs's picture
Megan Marrs

What Is Long-Form Content and Why Does It Work?

On May 5, 2014

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly miniscule attention spans. The other might say that producing longer articles is an excellent way to engage with readers and offer them genuine value and a rewarding experience.

Which of these content marketers is right? Yep, you guessed it – the long-form content evangelist. Why? Let’s find out.

Dan Shewan's picture
Dan Shewan

New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders

On May 8, 2014

A few weeks ago, Google announced major changes and updates to the AdWords platform, several of them designed to improve efficiency and scale for enterprise-class search marketers.

Google wants to make life easier for companies with massive campaigns – for those who are spending hundreds of millions or even a billion dollars on AdWords. Enterprise-level PPC marketers face unique challenges, given the complexity and sheer size of their campaigns.

Larry Kim's picture
Larry Kim

Google AdWords Scripts for My Client Center Out of Beta

On May 6, 2014

AdWords scripts for My Client Center (MCC) are now out of beta. Google mentioned this during an AdWords API workshop I attended yesterday but only just made a formal announcement. This is big news for agencies, who have been asking for the ability to run scripts across an entire MCC for a while. Previously, you could only run scripts at the account level. This is a powerful feature for automating account management.

Adam Shain's picture
Adam Shain

Matt Cutts Says Yes, Links Will Inevitably Lose Value Over Time

On May 5, 2014

In the latest Webmaster video, Matt Cutts answers a question that could have come from me (but actually came from someone named Leah in New York):

Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content ... Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?

Elisa Gabbert's picture
Elisa Gabbert

Come and Work with WordStream – a Cook Associates ‘Up-and-Coming’ Employer!

On May 2, 2014

I don’t know about you, but after six years of headlines telling us how badly the economy is doing, I’ve just about had enough of the doom and gloom. How about some good news for a change?

According to Cook Associates, Inc., an executive search firm with offices in Boston, Chicago and New York City, the job markets here in the Hub and the Big Apple are on the mend after enduring a nasty slump during the second half of last year.

Dan Shewan's picture
Dan Shewan

Test Shows First Evidence of Google Testing Quality Score for Organic Search

On May 1, 2014

Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec lab” and click on the Moz result. He did not link to the post in his tweet:

Elisa Gabbert's picture
Elisa Gabbert