Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend.
We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth.
As mobile PPC continues to increase in value and surpasses desktop PPC…how can you tap into the massive opportunity of connecting with highly motivated, on-the-go consumers?