Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

On September 10, 2014
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Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your creations won’t earn a place in the family hope chest, but a touch of comedy will greatly improve any content piece’s shelf life. 

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Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!

On September 4, 2014
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When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital marketing conferences in the world, PubCon. Larry Kim and I will both be presenting at this year’s conference and we would love for you to join us!

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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

On September 3, 2014
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I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring marketing buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers.

Before we go any further, watch the video. It’s only two minutes long. Go ahead, I’ll wait.

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WordStream’s Best of the Month: August

On August 29, 2014
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Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.

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