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AdWords Becomes More Insightful with Auction Insights

A brilliant new feature has been added to the AdWords roster. Auction Insights now lets you see data across keywords and even up to the campaign level. Auction insights can be found in the Details tab under Campaigns, as shown below. You can get data for all or selected campaigns, ad groups or even keywords. Now you can see metrics such as impression share, average position, overlap rate,...
June 14, 2013
3
AdWords Tips

The Top 10 Best AdWords Features You're Not Using

The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new. But...
June 12, 2013
21
AdWords Tips

Should I Delete My Low Quality Score Keywords?

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution.   Think about improving Quality Score the way you would think about eliminating a pest infestation. If you’ve ever had any...
June 11, 2013
3
AdWords Tips

12 Alternatives to Buying Pinterest Followers: Put Away Your Wallet, We've Got a Better Way

Due to the popularity of last month’s post discussing the pros and cons of buying Twitter followers, we’re tackling another contender – Pinterest. Pinterest has become the internet’s photo-sharing darling since its explosion onto the social scene in 2011. Pinterest has become a haven for recipe swappers, DIY enthusiasts, designers, and more. Some of the most popular Pinterest users get their...
June 10, 2013
16
Social Media

Image Extend Your Ads: Google Introduces New Image Extensions

Google has revealed a new venture into ad extensions. Ladies and gentlemen, I present to you image extensions. If a picture is worth a thousand words, then AdWords users have certainly got a lot more room to create compelling text ads now. In Google’s announcement post, they talk about how this extension will be great to show off things like car models, jeans and even different shades of eye...
June 06, 2013
13
AdWords Tips

How Product Listing Ads Are Stealing Your Conversions

If you’ve ever done a Google search, you know already that Google ads are occupying more and more space on the SERP. What you might not know is that the fancy Product Listing Ads you see are commercial intent-sucking monsters and are stealing all the conversions from both the organic and non-PLA search results. Today, when someone searches for anything related to a product name, Google...
June 05, 2013
23
AdWords Tips

How Native Advertising is Kicking Serious Banner Ad Butt (And What You Can Do About It)

Do you remember the last television commercial you saw? How about the last radio ad you listened to? Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw online? My guess is that you don’t remember any of those three types of advertising. But don’t feel bad about it. You’re probably suffering from “Horse Blinder Syndrome.” It’s nothing serious, just a...
June 04, 2013
8
Paid Search Marketing

Google AdWords Ad Extensions Cheat Sheet

If you’re looking to boost your paid search performance without working late in the office all summer or increasing your budget, try utilizing Ad Extensions. Not only do they require minimal set-up time, they are displayed at no additional cost. It can be tough to decide which extensions to focus on, so I’ve created a cheat sheet to help you decide which ones will work best for you: Sitelink...
June 03, 2013
36
AdWords Tips

MAY We Brag About Our Best Posts of the Month?

I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.” SHE LOVED IT! And into the yearbook it went, preserved for posterity. Hence the unfortunate...
May 31, 2013
1
WordStream

News Flash: PPC Is Inbound Marketing

What is Inbound Marketing? The Story of How PPC Became "In" The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company...
May 29, 2013
43
Paid Search Marketing

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