The Greatest & Most Complete Intro to Mobile PPC EVER

On June 25, 2014

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend.

We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth.

As mobile PPC continues to increase in value and surpasses desktop PPC…how can you tap into the massive opportunity of connecting with highly motivated, on-the-go consumers?

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

On June 20, 2014

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.

This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However, we’ve already seen it in action, as you can see in the following figure:

5 Ways to Wield More Word of Mouth Marketing Power

On June 26, 2014

Word of mouth marketing (lovingly nicknamed WOMM) can make or break your biz. It can build you up and tear you down faster than an OC socialite. Do word of mouth marketing right and you’ll have (almost) no need of an ad budget; customers will share stories of your sublime service at dinner parties across the country, and that’s better than any billboard.

So You Want a Job in Paid Search? How to Break into PPC

On June 25, 2014

As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task, especially for those with limited work experience. I remember back when I was first applying to jobs, this felt like an infuriating Catch 22—how was I supposed to gain experience if no one would give me an opportunity?

How Google Hummingbird Changed the Future of Search

On June 23, 2014

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.

Not exactly an inconsequential update.

Google Hummingbird Fact Diagram

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

On June 19, 2014

Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes, tweets, pins, and +1s? Here are 15 super social sharing secrets to keep you basking in the lime light of adoring online fans.

social sharing

4 Things You Need to Know About Google's New AdWords Policies

On June 17, 2014

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources.

The current AdWords policies will remain in effect until “around September,” when the new center will launch.

So what's new? Google has released a preview of the new center alongside their announcement. Here's what you need to know about the changes.