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What Makes 'Great Content' Great? 8 -Able Words for Greater Content

I know y’all are sick of hearing that “content is king.” “Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But...
July 29, 2013
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Follow Links Vs. No Follow Links: Should You Care?

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. What is a Follow Link? To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink...
July 25, 2013
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Register for My Upcoming Webinars with Moz and PPC Hero!

Hey Internet marketing maniacs, I’ve got a couple of new webinars coming up in the next week and would love for you to join us! Are You Spending Your PPC Budget Wisely? “Are You Spending Your PPC Budget Wisely?” will be a joint webinar, presented by Hanapin Marketing’s Carrie Albright and me. We’ll be sharing best practices and creative tips for PPC budget management, including: Reconciling  PPC...
July 24, 2013
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AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads

If you’ve had an eye on the AdWords Blog lately, you may have noticed that Google is on a roll when it comes to new features, particularly in the form of ad extensions—for example, see the new image extensions and enhanced, extra-large Google sitelinks. In the past, these “bells and whistles” were often utilized by only the savviest PPC experts. Nowadays, ad extensions are a fundamental aspect...
July 24, 2013
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RIP Syncapse: Syncapse Announces Huge Layoffs

It was just about a year ago that we reported Clickable Inc. was acquired by Syncapse. It was a bit of a surprise at the time, since Clickable used to be primarily a provider of SEM software for SMBs (and therefore a direct competitor of WordStream), while Syncapse is a social media management tool company. I was even more surprised this morning to read the news that Syncapse is restructuring...
July 23, 2013
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Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story

The author's views are entirely his own and may not reflect the views of WordStream. I was a typical silicon valley engineer, doing the boring old routine. Wake up after pressing snooze 7 times, fight traffic on 101, sit in a really BORING meeting with a technically inept manager who thinks the programming language Java is a caffeinated product, pretend to "work" (note: surfing on eBay is not a...
July 23, 2013
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The Complete Guide to Yelp Reviews: Power to the People!

Yelp has become the most popular Internet rating and review site since its initial inception in 2004. Yelp founders saw that word-of-mouth was a powerful purveyor of new customers, but with the classic local community structure breaking apart in an online era, how could individuals know which businesses to trust? Yelp was the answer – an online review site in which customers shared their...
July 22, 2013
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News Flash: Google AdWords CPC Down by 6% Year-Over-Year in Q2 2013 - Here's Why!

There’s been a ton of grumbling and conspiracy theories in the search engine marketing community about how new enhanced campaigns - the biggest and most disruptive upgrade to the AdWords advertising platform in the last 10 years - are just a ploy to raise CPCs. Various vendors including Adobe, Kenshoo, Covario and others have recently released studies claiming that CPCs are already rising by 6...
July 18, 2013
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The PPC Guide for B2B Professionals

  Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business) products that B2B companies can sell via PPC advertising. PPC is a system that offers B2B companies the ability to capture leads fast and efficiently. Your target market is basically raising its...
July 18, 2013
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Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared?

Many advertisers we work with at WordStream have already upgraded to Enhanced Campaigns. I’ve been bullish on the changes since they were announced in February – though Enhanced Campaigns do come with some loss of control, I believe the benefits greatly outweigh the costs for most advertisers. Namely, those benefits include: Easier management of mobile campaigns and better measurement of mobile...
July 17, 2013
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