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Using AdWords Scripts Like A Boss

On December 8, 2014
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We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account? So, we give you AdWords Scripts!

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How Google Works #12experts

On December 8, 2014
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Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world.

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The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

On December 4, 2014
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Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo Bing search network.

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The Greatest Misconception in Content Marketing #12experts

On December 4, 2014
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Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish this Whiteboard Friday about the greatest misconception in content marketing.

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15 Expert Predictions for PPC & Search Marketing in 2015

On December 2, 2014
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What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change!

However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas.

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Content Marketing in 15 Minutes a Day: 3 Content Hacks #12experts

On December 2, 2014
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Welcome to Day 2 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. I'm tremendously excited that an author, speaker, and writer of Ann's renown would allow us to share her insights with our readers. - Larry 

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