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The Future According to Larry Page: Outlook Lazy

On the Q1 2013 earnings call last week, Larry Page spent a lot of his time taking about the future – a future that will not be social, as Page might have had us believe in the past. He didn’t mention Google+ once on the call, and social media only came up insofar as YouTube is social. That’s a switch! So what does define the future of Google? The unifying theme just might be laziness. Almost...
April 22, 2013
4
Google

Boston Marathon Bombing Manhunt in My Backyard! [Photos]

Last week was a tragic week. And Friday was an exciting day, in that it's not every day that the entire city gets shut down and there's a massive manhunt going on in your own backyard! On Friday morning the FBI found out that the bombers lived on Norfolk street in Cambridge, which is just 3 blocks from my place, so I walked outside and snapped a few pictures. Here's what it looked like: These...
April 22, 2013
6
WordStream

2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber?

During Google’s first quarter earnings call for 2013, Patrick Pichette – Google’s Senior VP and Chief Financial Officer – seemed to reveal the real reason behind Google Fiber, Google’s attempt to provide connection speeds “100 times faster than today’s broadband.” Google Fiber, currently active in Kansas City and coming soon to Provo, Utah, and Austin, Texas, is a newer venture outside of...
April 18, 2013
3
Google

Larry Kim Speaking at 2013 Interactivity Digital Conference

Guess what WordStream readers? Our own Larry Kim is scheduled to speak at the upcoming 2013 Interactivity Digital Conference in South Beach, Florida! Larry’s session, “Reeling Customers in with Remarketing,” will cover the advantages of remarketing and top techniques for conducting a stellar remarking campaign. (Check out the full agenda here.) The Interactivity Digital Conference 2013 runs...
April 17, 2013
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How to Create the Best Landing Pages for Your Google AdWords Account

Creating Quality PPC Landing Pages You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential. Landing Page Layout via Unbounce I have put together some guidelines to help you create the best PPC landing pages for...
April 17, 2013
25
Landing Pages
AdWords Tips

7 Ways to Use Facebook for Marketing

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. In this post we will be looking at seven ways you can use Facebook for marketing. Whether you’re a big...
April 15, 2013
46
Social Media

Google Caves on Ad Group–Level Mobile Bids

Earlier this week Google announced some upcoming changes to Enhanced Campaigns. Soon, advertisers will be able to set mobile bid adjustments at the ad group level: To provide more control and precision over bids in an enhanced campaign, advertisers will soon be able to set a mobile bid adjustment at the ad group level. This functionality will be available to all advertisers in mid-May. We think...
April 12, 2013
1
AdWords Tips

What PPC Account Managers Say They Do vs. What They Really Do

Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel. If a keyword wasn’t working out, no problem! I could change the ad, or optimize the bids, or chose entirely different keywords. I could measure and optimize anything and everything, which enabled me to create very sophisticated and profitable paid search campaigns. Yet as PPC has...
April 11, 2013
4
Paid Search Marketing

What's the Best Ad Position in PPC? (Hint: Not Always #1)

#1 Is the Best Ad Position! … Or Is It? A common assumption about paid search is that position #1 is the ultimate goal. Advertisers clamber over each other to ensure their ads make it into the top position, because they think that’s what’s necessary to be successful for their campaigns. However, I’d like to go on the record and make a bold statement: Position #1 isn’t always going to be the best...
April 10, 2013
5
Paid Search Marketing

Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments

Google’s Enhanced Campaigns are here, and with them came new bid adjustments. While they may seem straightforward at first, bid adjustments can get a bit tricky when they are applied together. For example let’s say you have three bid adjustments set at -60%, +20%, +30%. Google combines those to reach an overall adjustment of -38%. What’s the math behind how Google comes up with that final...
April 09, 2013
6
AdWords Tips

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