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7 Insightful Tips for Super-Effective Local PPC

Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped? Yeah. Me too. I’ve been there. My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC or SEO. Why not get the...
June 11, 2015

6 Mind-Blowing Digital Marketing Stats from Unbounce’s Conversion Road Trip

Over the last few months I’ve attended several digital marketing conferences covering a scope of material from advanced PPC strategies to email marketing and lead generation tactics, but the quality of speakers at Unbounce’s Conversion Road Trip really blew me away. I strolled in to the swanky Revere Hotel in Boston expecting to listen to some hits and misses. I brought my computer assuming that...
June 10, 2015

The 18+ Best Marketing Podcasts: Learn With the Pros

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with. Here are my...
June 10, 2015

The Most (& Least) Expensive States for PPC - New Data

Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can always be a daunting undertaking. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each state.   Well, this all plays into how smart advertisers structure their campaigns...
June 09, 2015

Ask the Experts: What's the Perfect Way to Structure an AdWords Account?

Transcript Hi everyone! Welcome to this episode of “Ask the Experts.” I’m really excited, this is my first episode. My name’s Margot. I am on the marketing team here at WordStream, and today I’m tackling a question that I’ve gotten plenty of times from customers here at WordStream, which is, “What is the perfect way to structure my AdWords account?” And, the answer is, there’s actually no...
June 08, 2015

5 Tactics to Become an Outstanding Public Speaker

This Spring, I gave my very first PPC presentation to a room full of industry experts, many of whom probably have kids my age, so to say the stakes were high is an understatement. As far as the content went I felt prepared. Nerves wise? Yah, not so prepared on that one. Is there even a way to prepare for tackling nerves?   There are definitely things you can do to feel more confident before...
June 05, 2015

6 Shocking Things Google Revealed About the Future of AdWords at SMX

As I drank my morning coffee in the large conference space by the Seattle waterfront I wasn’t quite sure what to expect from Google’s VP of Product Management, Jerry Dischler. What could Dischler reveal that wasn’t previously revealed in the Google AdWords livestream back in May? To my surprise, he confirmed some future functionality I’ve been pondering and even revealed some shocking statistics...
June 04, 2015

AdWords Is a Game. Here's How to Win

I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and forget about the true results they hope to achieve. For example, objectives like lowering cost per click eventually...
June 04, 2015

New Automated Bidding Rules Feature Now Available In Bing Ads

It’s happening, folks – Bing Ads is slowly but surely creeping up on AdWords and adding in powerful tools that are starting to give advertisers the same robust experience that they are used to with Google. In fact, certain elements of the Bing Ads’ advertising platform are already a step ahead of AdWords – for instance, ad group–level bid adjustments for location and demographics, a feature only...
June 03, 2015

3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault. Medical/Pharmaceutical: My Business Doesn’...
June 03, 2015