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Average Cost per Click by Country: Where in the World Are the Highest CPCs?

Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive cost per click? We dug into the data...
July 06, 2015

Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest

The world of marketing doesn’t have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night throughout the three-day Marketing Festival in Brno, Czech Republic. This year, I’ll be opening the international marketing conference with a keynote on...
July 03, 2015

Behold the Amazing Power of Twitter Hashtags

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience. Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so...
July 02, 2015

Landing Page Relevance: Can You Optimize for Quality Score?

After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little copy and a single call-to-action button – would have a negative impact on Quality Score. I thought...
July 01, 2015

WordStream’s Best of the Month: June

Reading over Margot’s round-up of our most popular posts from May, I noticed she had noticed that we always seem to start these posts with some comment or remark about the weather. With that in mind, I definitely won’t be making any comments about how miserably hot it’s getting, or how much I’m looking forward to fall, and will instead get right to it. Here are the 10 most popular posts from...
June 30, 2015

WordStream + Constant Contact = A Match Made in Marketing Heaven

Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing...
June 30, 2015

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the field of law, and I can testify that it’s not an easy industry to be in, especially when it comes to advertising on Google. But in order to survive, it needs to be done...
June 29, 2015

Top 4 Reasons to Join Me at INBOUND 2015 (& Get a Huge Ticket Discount!)

Okay, I don’t want to rush you through summer or anything, because we had one hell of a winter and I want to let you savor this for a minute, I really do. BUT… Is it September yet? Because this September, something truly awesome is happening right here in Boston, at the Boston Convention and Exhibition Center from the 8th to the 11th. We’re super pumped here at WordStream Inc. because even...
June 26, 2015

7 Ways to Ruin Your AdWords Campaigns

Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click. Why? Because love it or hate it, Google is king.   Here’s the problem. Optimizing AdWords is hard, time consuming, nit-picky work. So why not just get your...
June 26, 2015

5 Practical PPC Insights You Can Only Get From Phone Calls

Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls. Phone Calls and the New Customer...
June 25, 2015