3 Ways Atkins Marketing Solutions Grew Profits with PPC

On May 19, 2016
1

The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies.

Customer Spotlight Atkins Marketing Solutions logo 

However, as any marketer or agency professional could tell you, it’s ferocious out there, and the pressure of not only taking care of existing clients but also trying to find new business is brutal. Even skilled, experienced marketers need help, as Stuart Atkins of Atkins Marketing Solutions discovered while growing his agency.

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7 Totally Underrated Free AdWords Tools

On May 19, 2016
10

There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out to make our lives a little easier.

You’re probably well aware of Google’s free offerings, like AdWords Editor and the Keyword Planner, both of which are incredibly powerful. Try diversifying your toolset and adding these totally underrated, super-useful AdWords tools to your repertoire!

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13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

On May 18, 2016
1

Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you.

 Marketing awards

With so many opportunities to shine, it’s easy for digital marketers to overlook chances to get their company’s name out there (and enjoy swank after-parties), or miss crucial awards application deadlines altogether. With that in mind, we’ve put together this list of marketing awards, complete with their respective deadlines and any additional entry criteria. We’ve also divided these awards into relevant subcategories to make it easier for you to find those that are most relevant to your business.

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All the Remarketing Audiences You Should Be Targeting in PPC

On May 17, 2016
0

With a thought-out RLSA strategy, you can better craft your ad messaging, landing page experience, and bidding tactics to align with where your target searchers are in the conversion funnel to then drive higher conversion rates and more efficient return.

So don’t leave conversions on the table! You’ve got so much data in the palm of your hands — and it’s all coming from your own site analytics. How people interact with your site provides insightful data that you should definitely be leveraging across your PPC efforts.

conversion funnel

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5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

On May 16, 2016
9

It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!

Today you'll learn five brilliant competitive advertising strategies you can use to get in front of your competitors' customers and (with a little work) turn them into YOUR customers instead.

competitive advertising strategies

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Segmentation Strategies for Super-Targeted Email Marketing

On May 13, 2016
3

The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) and I don’t care about buying a bridesmaid dress for a wedding I don’t have. Worst of all, I haven’t opened an email from these retailers in months! Take a hint, guys!

Email marketing is about curating a relationship with your customer. That means your emails need to be relevant and timely for each customer, and not all your customers are the same. According to MarketingSherpa’s Email Marketing Benchmark report, 52% of marketers say they have a “great need to improve email database segmentation” and 32% of email programs have cited segmentation as a top priority in the growth of their programs. There is no “one size fits all” in marketing: personalization is expected.

Targeted email from AmazonLocal 

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Test Driving the New Keyword Explorer Tool from Moz

On May 12, 2016
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The SEO wizards over at Moz have set out to create a more holistic keyword research tool that automates more of the process, but also gives you more valuable, actionable data. In the product launch announcement, Rand Fishkin promises their new Keyword Explorer tool, which they’ve dubbed KWE, “takes you all the way through the keyword research process — from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter.”

moz keyword explorer

So does it deliver? After taking it for a test drive, I wholeheartedly think so. Check out a few of its features:

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Is Google Planning to Monetize Your Eyeballs – Literally?

On May 11, 2016
1

In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them.

 Google contact lens

The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.

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Easy AdWords Bidding Strategies for Newbies & Math Haters

On May 11, 2016
3

easy bidding strategies for newbies and math haters

I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement.

When I started working in paid search, I was forced to end my strike against all math-related activities. I’d incorrectly assumed that online marketing was all about creative. Man, was I wrong.

Over time, you’ll develop your own, more sophisticated bidding procedures, but I recommend kicking things off with these super-simple, go-to tips.

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