5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

On February 6, 2017
8

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017.

That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names. In fact, now the bar may be set at offering distinct web and mobile experiences for each customer.

That being said, in the immortal words of Spider-Man’s Uncle Ben, “With great power comes great responsibility.”

5 ways to personalize your marketing campaigns

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6 Ways to Lower Your CPC with Landing Page Optimization

On February 2, 2017
11

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.

You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

With such a long list of tasks to do, the question then becomes, where do I start?

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5 Ways to Create Super-Effective Emails with Buyer Personas

On January 31, 2017
9

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.

So how do you exercise what you learned from your personas in email marketing? Let’s dive into five actionable ways you can apply personas to your email marketing and score more engagement in the inbox.

email marketing with personas

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7 Ways to Make Your Social Media Resume Look Awesome & Get Hired

On January 30, 2017
4

Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, and the demand for these skills is not isolated to jobs with a social media title.

The trick is creating the perfect social media resume—or spotting one—which identifies the skills needed to be a brand ambassador on social. When you find yourself needing to polish your resume, I’ve compiled a list of skills you should include—or brush up on before you interview!

Social Media Resume 

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WordStream Releases Time-Saving New Features – Just for Agencies!

On January 27, 2017
0

We know that our agency clients love using our software to save time managing their clients’ AdWords, Bing, and Facebook accounts. We also know that these agencies are some of our busiest clients – they do so much more than just PPC!

Today, we’re thrilled to launch WordStream Advisor for Agencies to help agencies increase their efficiency and grow their business. Our new product offering is specifically aimed to service digital marketing agencies who are managing multiple clients and don’t have time to spare on paid search or paid social.

wordstream advisor for agencies

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6 Ways to Target Early-Stage Buyers in PPC

On January 26, 2017
3

It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC.

But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean.

When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product. The further down the sales funnel, the better.

Well, the truth is, the most successful paid search analysts don’t consider their “ideal user” to be the same in each and every campaign they manage.

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Does Dwell Time Really Matter for SEO? [Data]

On January 25, 2017
4

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find unicorns. Happier, more engaged users means better search results, right?

So, essentially, machine learning is Google's Unicorn Detector.

unicorn detector rankbrain

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The Secrets of AdWords CTR in 5 Charts

On January 24, 2017
5

Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages.

It. Matters.

A lot.

Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones. And while it’s possible that too many clicks can flood your landing pages with un- and under-qualified traffic, if you’re optimizing your landing pages and running remarketing campaigns, the benefits of a high CTR are clear.

account wide search click through rates in 2016 

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