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WordStream’s Best of the Month: April

April was a busy month here in Boston. Between the Boston Marathon, Opening Day at Fenway Park (insert joke about Massachusetts accent here), and the inaugural International Conversion Rate Optimization Day, there was a lot going on at WordStream. Seriously, I don’t think I’ve ever seen Larry as excited as he was on CRO Day.   How do they get the grass to grow like that? Amazing. In addition to...
May 01, 2015
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Everything You Need to Know About the AdWords Changes Coming May 7

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds. That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week. Google is expected to announce...
May 01, 2015
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SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

WordStream has come to be known mostly as a PPC destination. But we’re also experts in SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google. In this guide you’ll learn: What is...
April 30, 2015
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Ask the Experts: What Is Dynamic Keyword Insertion?

Transcript Hey guys, thanks so much for tuning in to WordStream’s fourth installment of “Ask the Experts.” My name is Erin Sagin, and I’m a manager here on the Customer Success team at WordStream. Today, I’ll actually be asking a question that was submitted by one of our viewers, which is awesome - we love getting questions from you guys for this video series. So today we’ll be focused on, “...
April 29, 2015
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A Step-by-Step Guide to Using Twitter Ads for Lead Gen

Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. It’s tempting to think that...
April 28, 2015
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Join Me at Conversion Conference on May 13

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic. Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working...
April 27, 2015
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Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account

This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers… …unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops. Given these stats, we decided it was high time to...
April 27, 2015
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Google's New Display Network Interface Explained

Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when...
April 24, 2015
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Spotlight on Touching Clients: 3 Ways One Agency Expanded Their Offerings with WordStream

Do you work at an agency? Then you’re likely all too familiar with the emails that give you stress-induced panic attacks, or the phone calls that make you want to weep on your favorite co-worker’s shoulder. Agency life is tough! Not only are you juggling multiple clients with varying business models and goals, but each of those individuals is looking at you as the “expert” (whether or not you’ve...
April 24, 2015
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7 Secrets For Crazy Clickable Social Media Buttons

They come in many styles, they come in many colors; they come in many sizes, and you’ll need them to get followers. Ok, that rhyme may be a bit of a stretch, but I never claimed to be a gifted poet. When it comes to social media sharing buttons, your choices are as abundant as shades of paint at Home Depot (call me crazy, but ‘spring meadow green’ and ‘neon celery’ look exactly the same to me...
April 23, 2015
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