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The Top 10 AdWords Features of 2014

What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year, in fact. In 2014, we gained access to a lot of new...
December 22, 2014
5
AdWords Tips

7 Spots to Score Free Email Marketing Templates

You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that clients and customers will love! We’re bringing you seven sources of great free email newsletter templates. Which one...
December 19, 2014
2
Marketing Strategy

5 Things You Didn’t Know About Bing Ads: An Interview with Microsoft’s John Gagnon #12experts

Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to do something a little different. Earlier this year, I spoke...
December 18, 2014
2
Bing
Interview Series

What’s the Best Social Media Strategy In Your Industry? [DATA]

There isn’t a one-size-fits-all approach to making social media work for your brand, but there are four elements that work together to determine the success of a social media strategy in any vertical. BuzzStream and Fractl have collaborated to research the content keywords, social platforms, influencers/amplifiers, and publishing dates that can have the most impact on your plan for social...
December 17, 2014
3
Anonymous
Social Media

The Science of Emotion in Marketing #12experts

Welcome to Day 11 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. In the penultimate installment of 12 Days of Experts, Buffer's Courtney Seiter explains why a keen understanding of emotions is...
December 17, 2014
1
Anonymous
Marketing Strategy

Why Video Landing Pages Kick Ass (& How to Make Your Own)

We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you? In this post, we’ll be looking at what video landing pages are, the types of businesses that can benefit from the...
December 16, 2014
4
Conversion Rates
Landing Pages
Video

15 Ways to Avoid Seeming Like an Arrogant, Know-It-All Jerk #12experts

Welcome to Day 10 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For thought leaders, it can be difficult to share your knowledge and experience without coming across as, well, kind of a jerk....
December 16, 2014
0
Anonymous
Marketing Strategy

My Controversial Answers to Common Startup Questions #12experts

Welcome to Day 9 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Dharmesh is a bold, ambitious entrepreneur whom I respect and admire greatly, and a good friend who has taught me so much about...
December 15, 2014
0
Anonymous
Marketing Strategy
Startups

New Google AdWords Editor Version 11 Features

AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! AdWords Editor is one of Google's most popular tools, according to the search giant itself. I've questioned over the last 18 months or so why AdWords Editor seemed to...
December 12, 2014
4
AdWords Tips

5 Major Trends that Will Make You Rethink PPC in 2015 [Webinar]

If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite toys on a regular basis. We've said goodbye recently to...
December 12, 2014
0
Search Engine Marketing

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