Creating Effective Facebook Ads for Lead Gen: The Complete Guide

On August 5, 2015

If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement.

If you’re living in this matrix, it’s time for a wakeup call.

Facebook for lead gen Matrix red pill choice

Brett McHale's picture
Brett McHale

288 Killer PPC Ad Templates with Crazy High CTRs

On July 31, 2015

I’m going to come right out and say it—writing PPC ads is a drag. It’s tough enough to dream up creative, attention-grabbing messages and doubly painful when you realize that your copy teeters over the allotted character limit.

In a recent bout of PPC ad copy induced frustration, I had a revelation—rather than reinventing the wheel, maybe it’d be more worthwhile to play copycat and riff off ads that we already know work. I chopped up these ad templates line by line and landed up with enough possible variations to create 288 different ads.

Erin Sagin's picture
Erin Sagin

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

On July 28, 2015

Raise your hand if you’re a control freak?

Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc.

Margot da Cunha's picture
Margot da Cunha

7 Super-Smart PPC Tips for Higher Education Marketing

On August 3, 2015

Can you recall the path you took when applying to college? You probably didn’t hop on Google, type “best colleges near me,” and hit “apply now.” Let’s be honest, the internet likely wasn’t even around when you applied for college!

Higher education marketing meme of an old nun  

Margot da Cunha's picture
Margot da Cunha

WordStream’s Top 10 Blog Posts from July

On July 30, 2015

From the return of Sharknado to Donald Trump leading the Republican polls, this has been one scary month! It’s hard to imagine the guy with the fireball-colored comb-over, who’s famous for his slogan “You’re fired,” leading the free world. Where’s Ashton popping out of the woodworks with his camera? We’re being “punked” right? Not to mention The Bachelorette chose Shawn… Oh, you don’t care? Alright, let’s move on…


Margot da Cunha's picture
Margot da Cunha

Customer Spotlight: How Tradavo Drastically Increased Conversions

On July 29, 2015

Did you know there’s a unique science behind the organization of products on the shelf at Whole Foods? And that free samples and special offers are placed strategically along your shopping journey to persuade you to buy more?

Margot da Cunha's picture
Margot da Cunha