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WordStream + Constant Contact = A Match Made in Marketing Heaven

Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing...
June 30, 2015

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the field of law, and I can testify that it’s not an easy industry to be in, especially when it comes to advertising on Google. But in order to survive, it needs to be done...
June 29, 2015

Top 4 Reasons to Join Me at INBOUND 2015 (& Get a Huge Ticket Discount!)

Okay, I don’t want to rush you through summer or anything, because we had one hell of a winter and I want to let you savor this for a minute, I really do. BUT… Is it September yet? Because this September, something truly awesome is happening right here in Boston, at the Boston Convention and Exhibition Center from the 8th to the 11th. We’re super pumped here at WordStream Inc. because even...
June 26, 2015

7 Ways to Ruin Your AdWords Campaigns

Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click. Why? Because love it or hate it, Google is king.   Here’s the problem. Optimizing AdWords is hard, time consuming, nit-picky work. So why not just get your...
June 26, 2015

5 Practical PPC Insights You Can Only Get From Phone Calls

Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls. Phone Calls and the New Customer...
June 25, 2015

7 Landing Page Tools that Could Save Your Conversion Rates

Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages. Good marketing is all about good landing pages, and the right gear can make your mission much easier. With templates, tracking, and testing,...
June 24, 2015

Customer Spotlight: 7 Ways Marketeering Group Uses WordStream to Deliver PPC Results to Their Clients

We live in a world where we’re constantly connected. The average U.S. consumer spends 60 hours a week consuming content across devices, according to Nielsen. Americans own four digital devices on average! It’s kind of sad, but it’s our reality, so we must embrace it, right? Any intellectual business owner is keenly aware that in order to survive and thrive as a company you need a robust digital...
June 23, 2015

4 Tips for Building Your Own Excel Template for PPC

A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is really teach you the basic steps to take when building an...
June 23, 2015

6 Ways to Learn AdWords Without Getting Certified

I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group....
June 22, 2015

WordStream Accepts the Boston Business Journal's 2015 Best Places to Work Award!

From the foosball and Ping-Pong wars to the central location across from the Prudential Center and Christian Science Center pool, working at WordStream has its perks! If you asked each one of us, I’m sure we’d list a variety of reasons we love working for this rapidly growing tech company – a tapped keg, beanbag chairs, and unlimited vacation to name a few, but aside from the perks it ultimately...
June 19, 2015