Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee, trying to come up with new ways to solve one huge, gaping problem plaguing marketers of all stripes:
No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.
All is not lost. I’ve stumbled upon a stupid-simple way to dramatically increase your social engagement, and it’s actually a lot of fun. Ready for it? It’s emojis!