The 7 Deadly Sins of PPC: Sloth #ppcsins

On September 22, 2015

We all know a little something about sin #5, sloth. I’ll be the first to admit it, I’m terribly lazy. While others are dashing off to the Crossfit post-work, you can find me moseying home to binge-watch Netflix and nurse a pint of Ben and Jerrys (because, honestly, who has the energy to cook after sitting in an office all day?).

Introducing Google’s Universal App Campaign

On September 18, 2015

With Google AdWords it’s always like an Easter Egg Hunt. You just find new goodies popping up everywhere. So what is it this month? It’s a whole new campaign type called a Universal App Campaign. What’s that!? It’s not search, it’s not display, and it’s not video – it’s all of the above, and only for apps...

universal app campaigns

9 Money-Making PPC Tips for Retail Marketing

On September 17, 2015

According to a recent study conducted by MineWhat, 60% of people begin shopping by using a search engine to find the products they want, and 81% of shoppers conduct online research before they make a purchase. The internet and Google have fundamentally changed the way we shop and purchase products.

WordStream #Humblebrags: How You’ve Helped WordStream Grow

On September 16, 2015

You know when actors and actresses go up on stage at the Oscars and the first thing they do is “thank the Academy”? Most people roll their eyes at this obvious pandering, but there’s a lot to be said for recognizing the help it takes to achieve greatness.

WordStream humblebrags

“Hey, you. Yes, you in the John Deere baseball cap. Shut up.”

5 Shocking Stats I Learned at INBOUND 2015

On September 15, 2015

My jaw dropped as “14,000 attendees” popped across the screen at INBOUND 15, HubSpot’s end-of-summer marketing conference. Last week, a sea of eager marketers packed into the stadium-sized room in the Boston Convention and Exhibition Center to hear an array of inspirational speakers. With keynotes ranging from the marketing maven and best-selling author Seth Godin, the Vice Chair of the Clinton Foundation (and daughter of Bill & Hill) Chelsea Clinton, and viral TED talker and storyteller Bren Brown.

The 7 Deadly Sins of PPC: Wrath #ppcsins

On September 15, 2015

I’ll never forget the time I drew the short straw when deciding room size in my first apartment. Out of the three rooms, two with sound-proof walls and walk-in closets, I ended up in the third makeshift bedroom (which was really a converted den with paper thin walls). As a light sleeper and non-functional human without eight hours of REM, I was filled with rage. 

We’ve all been in these scenarios. Wrath, our next deadly sin, is the feeling of uncontrollable rage. It's no joke, and I guarantee if you commit this PPC sin you’ll be suffering extensive consequences.

How Much Does Facebook Advertising Cost? A Definitive Guide

On September 14, 2015

A common question that arises when discussing Facebook advertising is “how much does it cost?” Well, if you only had $20 cash and went out to lunch, how much would it cost? Unless you plan on running out on a bill, it will never cost you more than you have to spend. How much food you’ll get is another story.

Facebook advertising costs