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5 Productivity Tips and Tools for Lazy Content Marketers

In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick. For many, this isn’t a choice – it’s just what they have to do to survive. For some, however,...
November 04, 2014
11
Content Marketing
Productivity

Why SEOs Don’t Need a Code of Ethics from SEMPO

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical. A Code of Ethics Will Create – Not Solve – Problems SEMPO’s proposal...
November 03, 2014
6
SEO Marketing

Does the European Google Antitrust Case Have Any Merit?

Since 2009, Google has been the subject of antitrust lawsuits from almost 20 companies across Europe. Although the plaintiffs in these cases come from different sectors of the tech industry, their complaints are universal – that Google is too big, too powerful, and isn’t playing fair. At the heart of the matter lies Google’s dominance in the European search market, and its engagement in business...
October 31, 2014
7
Google

WordStream’s Best of the Month: October

Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you. Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most popular posts from the WordStream blog in October. Sorry, I’ve been watching a lot of “The Walking Dead” lately, and I rarely get the opportunity to work zombies into posts about marketing strategies...
October 31, 2014
0
WordStream

How to Switch from Automatic Bidding to Manual Bidding in AdWords

New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging...
October 30, 2014
2
AdWords Tips

31 of the Best Internet Marketing Articles of the Year (So Far)

It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts. From modern link...
October 29, 2014
12
Marketing Strategy

Hotels.com Busted for Buying Links, Offers Weak Apology

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel bloggers for precisely that. What Happened? Earlier this month, a number of influential travel bloggers...
October 28, 2014
28
Link Building

Niche Marketing: 7 Ways to Get It Right

If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought I’d offer some suggestions to poor, beleaguered marketers working in very...
October 28, 2014
4
Marketing Strategy

5 Seriously Powerful but Underused Google AdWords Features

Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers can't keep up! Thanks to this ever-changing nature of...
October 27, 2014
10
AdWords Tips

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look. Paul Budnitz, Ello CEO. Image via Re/code Promises, Promises:...
October 23, 2014
3
Social Media

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