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Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this post I’ll be covering some handy RLSA strategy...
March 12, 2015
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Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” or UDT). However, it’s still very easy to adjust your bids to increase...
March 11, 2015
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How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples

Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors. While many sites throw up a contact us page as a quick after-thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers. Today we’re...
March 11, 2015
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Need a Stronger Prescription for PPC? 6 Paid Search Tips for Healthcare Marketers

Have you ever eavesdropped on a conversation between two medical professionals? I’m not saying I have or anything, but I’d imagine that one would be quite mystifying. Those working in the healthcare field, whether as doctors, nurses, administrators, social-workers or sales executives, essentially have to learn another language to properly communicate in the field. I did a short stint in college...
March 10, 2015
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Your Facebook Company Page is About to Lose Likes! But, Why?

Attention Facebook marketers! Your business page is about to lose likes! Wait, what?!?!?!? But, we’ve worked so hard to gain likes!   Wipe the sweat off your forehead and re-apply you deodorant if need be, there’s no need to panic. Zuckerberg isn’t trying to slay your business because they need your business! They’re simply scraping through Facebook accounts and removing inactive accounts...
March 09, 2015
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The WordStream Field Guide to the Google Search Page

  Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them. While these magnificent pages share common characteristics, each Google search page is unique. In this field guide, we will cover how to identify...
March 09, 2015
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6 Steps to Building a Brilliant Paid Search Account Structure

So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of your mind. Hey! Chill out! Building out an account is not as intimidating as it may appear. Yes, the...
March 06, 2015
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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.   Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of...
March 06, 2015
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Instagram Steps Up Its Game with New 'Carousel Ads': What This Means For Your Instagram Advertising Strategy

Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and beautiful life moments when I’m ever so lucky to capture them on my iPhone camera, but I also follow brands that I love...
March 05, 2015
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Google Rolls New AdWords App for Android Out Globally

Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone). The Android app for AdWords gives advertisers the ability to manage their campaigns from mobile devices and is...
March 05, 2015
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