3 No-Brainer Ways to Optimize Your Keywords

On September 9, 2015

If you ever failed to water your plants, I’m assuming they eventually shriveled up and died. I’m sorry to bring back painful memories, but the same negligent behavior could result in the death of profitability within your PPC account. In order to see ROI, you need to feed your PPC account with optimization juice, which means you need to evaluate and tweak your keyword lists on a regular basis.


Everything You Need to Know About the Google/Alphabet Move

On September 4, 2015

Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You've probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its new parent company.

Google Alphabet new logo 

Our 10 Best Landing Page Tips & Tricks Ever

On September 2, 2015

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, WordStream has offered dozens of landing page tips and tricks to improve your campaigns – but which ones are our favorites, and which consistently prove to be the most effective?

Learn PPC for FREE on Your Phone with the New PPC University App!

On September 9, 2015

Education is a huge part of our mission at WordStream. Learning PPC can be intimidating, and with so much information out there, it can be difficult to figure out which resources are reliable.

PPC University cat meme

That’s why we created PPC University, our free online learning resource – to bring all the information you need to master paid search advertising into one, easily navigable source.

Gmail Sponsored Promotions Released from Beta! (Again…)

On September 4, 2015

When Google originally tested Gmail Sponsored Promotions (GSP), they lived in their own UI (not in AdWords). Google saw success with the beta and released it to AdWords, where it became available to all advertisers. There were some issues with the AdWords integration, so GSP was put back into its original beta state. Very recently it was released again for use to all advertisers!

Gmail sponsored promotions

Alert! 10 Alarming Signs You Need Help with PPC

On September 1, 2015

Are you new to the world of pay per click? Or are you getting back in the game after a long hiatus? Perhaps you think of yourself as a PPC expert, but your keywords are accumulating dust bunnies, as you flicked the auto-pilot switch and let Google run the show (pro tip: this doesn’t work).

I hate to say it, but sometimes we marketers have egos a little larger than our skillsets, and we all need a little reality check once in a while.