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20+ of Our Best Vertical Marketing Guides Across 12 Industries

How helpful are best practices? Well, I guess it depends on several factors as in – what they are? Who are they coming from? How relevant are they to your business? But don’t you sort of despise that phrase? As marketers, we hear it on a day to day basis, we spend our mornings scrolling through article upon article studying the best practices for SEO, paid search, social media, and the list goes...
May 19, 2015
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10 Marketing Graders to Make Your Site Better, Faster, Stronger

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board. 1. Nibbler Nibbler is a marketing...
May 18, 2015
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3 Facebook Post Publishing Features for Crazy-High Engagement

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of...
May 15, 2015
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Study: Which Sites Have the Most Links in Search?

To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry. These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked content in the search industry – and we’re thrilled to be among the most-linked search...
May 15, 2015
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How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets! Unfortunately, remarketing doesn’t always work as planned. Here are a few cautionary tales to help you avoid the...
May 14, 2015
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Google Testing New Keyword Planner Interface?

As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced. This leads me to another small change to the Keyword Planner that you may not have...
May 13, 2015
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AdWords Testing New Search Query Report Layout

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time. The AdWords Search Query Report: Old vs. New To access...
May 12, 2015
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Does Google AdWords Work?

Does Google AdWords Work? Absolutely! Of course you might think I’m a little biased since I’m writing for the WordStream blog. But I work here because of my deep-rooted love of PPC, and I truly believe AdWords can work for almost any business: small, medium, or large.   Throughout my time at WordSteam I’ve heard every excuse in the book as to why AdWords doesn’t work, including “My leads don’t...
May 12, 2015
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The 7 Best Conversion Rate Optimization Tips from Inbound.org's #CRODay AMA

In this most recent in our series of expert tips from Inbound.org AMAs (AKA Ask Me Anything), we've culled the best conversion rate optimization advice from the recent #CRODay AMA. The team at Inbound assembled a massive panel of the brightest minds in CRO for their AMA on April 9, giving readers the chance to ask experts literally anything they wanted to know about conversion rate optimization...
May 11, 2015
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4 Tips to Get Your Abs – I Mean Ads – Ready for Summer

Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales. Here are a few tips to prepare your campaigns for the summer months. Summer PPC Tip #1: Refine Your Ads with Seasonal Offers The first tip I have for...
May 08, 2015
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