The Beginner’s Guide to Keyword Search Volume for Marketers

On January 23, 2017
3

In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs.

Beginner's Guide to Keyword Search Volume 

In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points. We’ll be focusing on these concepts primarily from an SEO perspective, but we’ll also be dipping into some PPC-related topics, too.

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Search & Social Come Together in WordStream's New Performance Dashboard & 20-Minute Work Week

On January 20, 2017
3

Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you find your marketing unicorns – those campaigns that produce exceptional click-through, conversion, and engagement rates – so you can go all in on them.

Whether you're running paid search or social ads or both, we want to help you optimize your campaigns so you're getting the calls, leads, visits, and sales you need.

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5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

On January 17, 2017
5

These days, creating a high-performing landing page isn’t rocket science.

It’s rare that you’ll come across a landing page that blatantly defies best practices, especially if it’s on the receiving end of high-priced PPC traffic.

That’s why this article isn’t about how to optimize your landing pages for conversion, it’s about how to squeeze more value out of your already high-performing landing page.

get more conversions

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Why You NEED to Switch to Expanded Text Ads In 5 Graphs

On January 16, 2017
6

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.

switch to expanded text ads before january 31 

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

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19 Marketing Conferences You Can't Miss in 2017

On January 13, 2017
12

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.

Marketing Conferences 2017

If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who can help you in your career.

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4 Simple but Powerful Tactics for Writing Compelling Ad Copy

On January 12, 2017
8

If you want to grow your business online, what is the one thing you need the most?

Traffic.

And for most businesses, the fastest way to get more traffic is through advertising.

Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.

advertising copywriting

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5 Sneaky Reasons Your CTA Button Text Scares People Away

On January 11, 2017
0

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion.

And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce.

Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally. A nonissue you don’t have to worry about. But instead, it’s literally scaring people away.

CTA BUTTON COPY

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The Complete Guide to Using Social Proof in Ads and Landing Pages

On January 10, 2017
5

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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9 Crazy Predictions for SEO in 2017

On January 9, 2017
27

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know...

2017 seo predictions

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe.

I think it's time for a few more bold predictions – nine of them in fact. These SEO predictions will be a bit more out there – maybe you could even call them a little crazy.

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