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How Google Works #12experts

Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. One of our most popular infographics explains how AdWords works; this excellent infographic from Neil Patel, Founder of Quick...
December 08, 2014
0
Anonymous
Google

6 Storytelling Tips to Tell Your Business Story Like a TED Pro

“The greatest tool of communication given to us by Mother Nature is on the table,” says John Bates, CEO of Executive Speaking Success & Business Coaching. This tool he’s referring to is the power of storytelling! Image via Flickr I recently joined John Bates and some fellow Boston professionals in a modern, glass-enclosed room at JLabs in Cambridge to learn how to tell a story like a TED...
December 05, 2014
11
Marketing Strategy

The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo Bing search...
December 04, 2014
0
Bing
Paid Search Marketing

The Greatest Misconception in Content Marketing #12experts

Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish...
December 04, 2014
3
Anonymous
Content Marketing
Marketing Strategy

3 Reasons Goals Are Preventing You from Meeting Your Goals #12experts

Welcome to Day 3 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Jeff Haden, one of Inc. Magazine's most popular columnists, generously agreed to allow us to republish one of my favorite...
December 03, 2014
0
Anonymous
Marketing Strategy

15 Expert Predictions for PPC & Search Marketing in 2015

What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas. End-of-year is a...
December 02, 2014
2
Paid Search Marketing

Content Marketing in 15 Minutes a Day: 3 Content Hacks #12experts

Welcome to Day 2 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. I'm tremendously excited that an author, speaker, and writer of Ann's renown would allow us to share her insights with our...
December 02, 2014
2
Anonymous
Content Marketing
Marketing Strategy

Three Musts to Retaining Superstar Talent #12Experts

Welcome to 12 Days of Experts! This month, we’ll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Three Musts to Retaining Superstar Talent by Jeff Weiner, CEO of LinkedIn In a previous post, I wrote about five tools to look for when...
December 01, 2014
0
Anonymous
Marketing Strategy

Introducing 12 Days of Experts – Our Holiday Gift to You! #12Experts

If you ran into LinkedIn CEO Jeff Weiner in an airport and saw the opportunity to pick his brain about social media marketing, would you? What if Moz founder Rand Fishkin asked you out for coffee – would you try to get a really solid, potentially business-changing piece of advice out of him? I bet if you happened to bump into GoDaddy's CEO Blake Irving at a party, you could have a pretty...
December 01, 2014
0
Marketing Strategy

European Commission Vote Could Mean the End for Google

Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair. Image via www.dw.de Now, Google could soon be...
November 26, 2014
5
Google

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