Wow—Facebook Ads on 3rd Party Sites for Non-Users

On June 2, 2016
4

This is my mom.

my mom! 

She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time personal assistant for most of my immediate family—meaning that she’s perpetually online shopping for everything ranging from household supplies to clothes for my dad to flights for us kids.

She fits the perfect profile for so many online advertisers and yet, for years, she’s eluded many of their ads. Why? Because this woman is staunchly anti-Facebook.

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10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016
4

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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Industry Reactions to the Big News from #GoogleSummit

On June 1, 2016
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Every spring, the PPC community eagerly awaits the Google Performance Summit, where Google reveals new AdWords technologies that they’ll be releasing in the coming months. Last Tuesday was the big day and it definitely did not disappoint.

As I watched the livestream of the event, I was also tuned into Twitter’s #ppcchat to gauge industry leaders’ reactions to the new Google products. The peanut gallery definitely kept things interesting—they had plenty to say about the extravaganza, from poking fun at the Product Managers’ corny skits to rejoicing over exciting new products to sharing their two cents on early-access beta performance.

 kirk williams reaction

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Huge Changes Coming to AdWords & Other Top Stories from May

On May 31, 2016
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Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.

Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in May, so if you missed the big reveal and what it means for your campaigns, read on.

Best of the WordStream Blog: May 2016 

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Easy Guide to Creating an Awesome “About Us” Page

On May 27, 2016
1

So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around?

As someone coming off of a fresh job search (yay, WordStream!), I can’t tell you how much About Us content I browsed over the past few months. Or worse, couldn’t find at all!

In this guide I’ll share 3 main points to keep in mind when you’re looking for answers to that eternal question, “How do I design my About Us page?”—or your audience’s question, “Tell me about yourself” —including tips for your About Us page’s content, layout, design, and concept.  

Kickstarter's About Us page

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A Sneak Preview of the New AdWords Interface

On May 25, 2016
1

I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet.

At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions. Right now it’s literally about half built – areas like opportunities, the shared library, etc. haven’t been implemented yet (clicking on them triggers a “coming soon” image).

However, there’s enough built to get an overall feel for how the new system works, and in this post I’ll give you a quick overview of the new AdWords interface along with my first impressions.

New AdWords interface design principles

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5 BIG Changes Coming to AdWords: Everything You Need to Know

On May 24, 2016
27

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.

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7 Awesome Facebook Ad Examples

On May 23, 2016
0

Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising.

 Facebook ad examples

As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).

Facebook ads, however, are much better at piquing my interest. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.

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