Why We Need Conversion Benchmarks, Even if They’re Dumb

On December 9, 2016
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If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel.

You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

And a large number of businesses get it…

 Conversion rate benchmarks split testing concept

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NEW! Performance Dashboard & Improved 20-Minute Work Week in WordStream Advisor

On December 8, 2016
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Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and edit ads, and discover new keywords all adds up. On top of all of this, you need to constantly track your performance to ensure all of your hard work is effective.

At WordStream, our mission is to develop software to help businesses of all types and sizes tackle these challenges quickly and effectively. I’m happy to announce that with our latest product update, we giving you the tools to do this even better!

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7 Powerful Grassroots Marketing Ideas

On December 8, 2016
1

PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services.

Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location.

 Grassroots marketing

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4 Elements You Need for an Inspiring Company Mission Statement

On December 7, 2016
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No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.

It’s easy to get it wrong. There are some mission statements that are lengthy, meandering, and boring. Some companies don’t have a mission statement at all! If you are worried about re-working your mission statement or starting a new business and need a guide, I’ve compiled a list of golden rules to follow and examples of mission statements from companies who do it well!

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5 Tips to Align Your AdWords Account with Your Sales Funnel Stages

On December 6, 2016
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You bring in a consultant or make a new hire to develop the perfect sales funnel. You’re cranking out quality top of funnel content daily. Your nurture campaigns are building relationships with leads as they drift down, down, down. And your swarm of salespeople, armed with demos and free trials, driven by incentive-laden bonus structures, are ready to close like the dickens.

align adwords account structure with sales funnel steps 

You’re probably thinking, “What does this have to do with AdWords”?

And that’s the problem.

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The 10 Best Online Marketing Strategies to Make You a Unicorn

On December 5, 2016
12

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.

What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

unicorn marketing power law

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Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money

On December 5, 2016
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Recently, some large advertisers such as Kellogg’s announced they would no longer advertise on Breitbart.com, citing that the site’s content conflicted with their brand image. Many smaller advertisers are seeing their ads on Breitbart and following suit, and those who oppose Breitbart’s message are calling on other advertisers to do the same.

Although brand damage is a genuine fear for all advertisers, there may be more reason for advertisers to drop their ads on Breitbart than just their corporate values. As it turns out, Breitbart ads don’t work and may be a huge waste of money!

breitbart ads don't work

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Building a Successful Paid Twitter Campaign From the Ground Up

On December 2, 2016
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When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.

The catch? It takes a little monetary investment to get the most out of all that Twitter has to offer.

Building a paid Twitter campaign title image

We know spending your limited budget on a new avenue for marketing is intimidating. That’s why we put together this guide to building your new paid campaign on Twitter.

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The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
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I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

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19 Genius Dental Marketing Ideas to Grow Your Practice

On November 30, 2016
6

I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with.

Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories. What we could all agree on: finding a good dentist is hard.

You might find that bringing in good clients is hard too! Here are some smart marketing ideas to make it easier for your potential customers to find your practice.

Local Awareness for Dental Practices

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