7 Medium Optimization Tips To Get Your Articles To Go Hot

On July 19, 2016

At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved.

One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.

Medium Optimization Tips

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4 Super-Actionable AdWords Tips to Try Right Now

On July 18, 2016

adwords tips title image

This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.

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Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide

On July 15, 2016

“Use ad customizers,” they said.

“It will be easy,” they said.

“Anyone can do it,” they said.

Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses.

programmer freaks

(To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.)

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10 Insanely Good Reasons You Should Publish On Medium

On July 14, 2016

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.

Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.

So if your goals include giving your content a second life and continuing to grow your audience, Medium can definitely help you.

medium publishing

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Ultimate Facebook Ad Types Cheat Sheet

On July 13, 2016

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. I got you.

In this post, we outline detailed Facebook ad specs along with example ads for EVERY Facebook ad type. Let's dig in!

Facebook Ad Types

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15 Ways to Get More Customers on the Cheap

On July 12, 2016

Promotin’ your business ain’t easy.

Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand awareness.

But not you. Nobody knows who you are, or why you exist. Which means they don’t trust you. Which means no one’s buying either.

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One Weird Trick to Get More Facebook Likes for Free

On July 11, 2016

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?

how to get real facebook likes

However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More likes make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of organic reach.

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3 Ways to Run More Effective Client Meetings

On July 8, 2016

PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls. How do we keep our sanity?

Hey, it’s what we do! And we’re (hopefully) good at it! But have you ever finished a meeting and found you were asking yourself, “What was the point of this meeting? What did we just accomplish”? Or worse, have you LED meetings where you felt like that at the end? Trust me, we’ve all been there.

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