13 Best Marketing Strategies for Small Businesses

On June 23, 2016
4

Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving you money!

Marketing Strategies for Small Businesses 

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Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool

On June 21, 2016
1

Facebook ads – they’re so hot right now. But like with all things bright and shiny in marketing, it’s smart to be skeptical and ask whether it’s really right for your business. The tough part is that this isn’t necessarily an easy question to answer. Well at least it didn’t used to be…

Enter the Facebook Advertising Opportunity Calculator.

WordStream is always trying to keep you an informed and on top of the online marketing industry. So it made perfect sense for us to help you answer that burning question: Is Facebook advertising right for my business?

Facebook ad tool

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How to Create Universal App Campaigns In 60 Seconds (or Less!)

On June 16, 2016
10

Universal App campaigns serve install ads that run on Google Search, Display, and YouTube ad networks.

They're perfect for creating a low effort, low cost install channel that you can put on autopilot because Google does the work for you!

More importantly, you automatically target many marketing channels through one campaign, saving hours of work and ongoing optimization.

creating universal app ads

I've had a ton of success using Universal App Campaigns – and you will too – as long as you follow this simple guide.

Let's get started!

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4 Apple Innovations Announced at #WWDC that SEMs Need To Know

On June 15, 2016
0

The last few weeks have been full of news for search engine marketers. First, Google held its annual summit to announce the release of myriad new ad products and innovations. Then Bing leaked its response to Google’s announcements; it plans to provide similar innovations on their June API call and blog. Microsoft also shocked everyone on Monday when it announced it would buy LinkedIn for an unprecedented $26.2 billion dollars.

With all this news in the industry, it would be easy for SEMs to overlook another tech giant making waves on the SERP – Apple.

apple innovations 

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How SaaS Startups Should Be Using AdWords

On June 15, 2016
8

If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried.

Buying ad space for SaaS software can seem intimidating. CPC bids for most software-related keywords are expensive – in some cases, as much as $100. As a SaaS startup with limited capital and little data on how much each user is worth to you, it can seem impossible to launch and optimize a profitable AdWords campaign.

AdWords for SaaS startups

Over time, however, AdWords can grow into a seriously powerful customer acquisition tool for your SaaS startup.

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Is Bing Ads Ready for the #GoogleSummit Changes?

On June 14, 2016
2

There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet, they’re also partners of sorts, working together to shape the future of digital advertising.

Lucky for SEMs, these ad management platforms have become increasingly similar throughout the past few years, making it easier for us to serve ads through both. In fact, they’re so closely aligned that many advertisers execute the same strategies on both networks. Some even duplicate their AdWords campaigns and upload them directly into the Bing Ads interface.

Of course, when either of these platforms launches a major change, this symbiotic relationship is at risk.expanded text ads

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7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016
2

E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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5 Perilous Mistakes That Will Destroy Your PPC Budget

On June 13, 2016
2

5 mistakes that will destroy your budget

If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!

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