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New Automated Bidding Rules Feature Now Available In Bing Ads

It’s happening, folks – Bing Ads is slowly but surely creeping up on AdWords and adding in powerful tools that are starting to give advertisers the same robust experience that they are used to with Google. In fact, certain elements of the Bing Ads’ advertising platform are already a step ahead of AdWords – for instance, ad group–level bid adjustments for location and demographics, a feature only...
June 03, 2015
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3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault. Medical/Pharmaceutical: My Business Doesn’...
June 03, 2015
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Growth Hacking 101: What the Heck is Growth Hacking?

 The word “growth hacking” is thrown around a lot these days, but what does it actually mean? Let’s dig in and find out! We’ll start with a basic definition of growth hacking – what the heck is it? What Is Growth Hacking? Growth hacking concerns outside-the-box marketing strategies used to get the maximum number of users with minimal spend. It’s substituting billboards and TV ads for...
June 02, 2015
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9 Tips to Dramatically Increase E-Commerce Sales with Killer Product Pages

Does anyone else have online shopping ADD? Maybe it’s just me, but I have no problem abandoning a shopping cart if something goes even the slightest bit astray. The other day I was contemplating purchasing a dress from Free People, but my shoulders tensed up at the thought of it not fitting properly. Who wants to pay for shipping just to have to repackage and return the darn thing? The...
June 01, 2015
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Who Is Drunk PPC Girl? An Interview with PPC’s Favorite Antiheroine

If the paid search industry were Gotham City, Drunk PPC Girl would be Batgirl, the masked vigilante protecting it from the shadows. She may not be the heroine paid search deserves, but she’s the heroine PPC needs. Like every good superhero, Drunk PPC Girl is on a mission: to save the paid search industry from boredom. Rather than batarangs and grappling hooks, Drunk PPC Girl’s weapons of choice...
May 29, 2015
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WordStream’s Top 10 Blog Posts in May

I’m not sure why I’m always tempted to start these posts with a review of the month’s weather. I guess I have a bit of Al Roker in me, but I’ll resist the urge, and dive right to the good stuff. The Google AdWords LiveStream! Let’s be honest, for all you PPC nerds out there, this announcement was long-anticipated. Google’s VP of AdWords Product Management, Jerry Dischler, revealed some future...
May 29, 2015
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4 Steps to Go Above and Beyond in Social Media Customer Service

Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and complaints aren’t dealt with in a short window of time.   Photo by Toshihiro Gamo via Flickr Nowadays, customers...
May 28, 2015
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Customer Spotlight: 4 Ways Buhv Designs Improved Their PPC Life with WordStream

Andrew and Rob started off as two golfing buddies and aspiring entrepreneurs with a mutual love for marketing. After several rounds of golf (and drinks, I’d presume) they came up with the genius idea to join their startups to form an all-in-one digital marketing agency out of a basement. Eventually they graduated to a garage, and finally they landed in a “big boy” office in the hippie-filled...
May 28, 2015
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Using Emojis in Ad Text Boosts CTR!

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early - and promising...
May 27, 2015
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How a Stupid Marketing Quiz Can Actually Drive Leads

We’ve all noticed quizzes like these flooding our social feeds: “How Well Do You Know Swedish Ice Cream Flavors?” “Where Should You Schedule Your Next Overseas Appendectomy?” “Which Laotian Political Party Should You Pledge Absolute Allegiance To?” Obviously I jest a bit, because everyone knows that Laos is a single-party state. But here’s the truth—we’ve all taken a “stupid quiz” like this and...
May 27, 2015
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