5 Reasons Your Facebook Ads Aren't Working

On October 25, 2016
4

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there.

Facebook, on the other hand, is a mess.

Part of the problem is that Facebook ad campaigns are a completely different animal compared with what you’re used to. If you’re not yet seeing the return you’re looking for, start troubleshooting now.

facebook ads not working

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10 Reasons Your Site Is Preventing Conversions Right Now

On October 20, 2016
7

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

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NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

On October 19, 2016
16

This week, Google announced one more mobile ad extension, message extensions. What are AdWords message extensions?

Message extensions, like all other ad extensions, are eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR.

message extensions

Here’s what’s new: message extensions give users the opportunity to click to text a business directly from the SERP!

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11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016
10

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

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4 Big Local Marketing Trends - Plus 8 Ways to Adapt

On October 18, 2016
7

big local marketing trends

The key for any local business or SEO expert adapting in the local market is responding to the developing trends of post-digital user behavior. What new technologies, applications, or online services are now ready-at-hand to the user, and how can your business optimize itself towards that streamlined experience?

Examining social media trends and blossoming new online services through the lens of lead generation and increasing foot traffic can provide surprisingly productive insights on how to improve your local business.

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3 Simple PPC Formulas Proven to Lower Your Costs

On October 17, 2016
25

When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math and would hire someone else to do it for them.

It was hard for me to believe at age 16 – in high school, being good at math certainly didn’t make me popular. But just one decade later, I have to admit she was right. Math is the universal language and even in a field like marketing, where my peers spend their days thinking of creative ad copy and keywords, math skills are becoming increasingly valuable to data-driven marketers.

cost per acquisition equals clicks times cost per click divided by clicks times conversion rate

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13 Great Mobile Marketing Tools You Need

On October 14, 2016
5

Are you annoyed at companies pushing mobile yet? I know I am. We know, we know, it’s a mobile-first world. Mobile shopping is expanding rapidly, which means as marketers, we have to keep up. Keeping up doesn’t just mean plugging in the CSS to make your landing pages responsive, it also means mobile friendly advertisements, development of mobile apps, and making dashboards accessible from mobile.

But what is most important to mobile users is efficiency and productivity. Below, we curated a list of top apps and tools to help with your mobile marketing plan.

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11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

On October 13, 2016
13

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

organic click through rates

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Top 5 Mobile Tests to Try This Month

On October 12, 2016
3

The key to converting more mobile visitors is understanding that we aren’t using mobile devices as a replacement for desktop—we are using these devices in a whole other way.

mobile landing page tests

Since mobile visitors behave and think differently than desktop ones, it’s crucial for us as marketers to identify these behaviors and the mobile state of mind to create a better experience that’s dedicated to converting them.

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