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Why Video Landing Pages Kick Ass (& How to Make Your Own)

We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you? In this post, we’ll be looking at what video landing pages are, the types of businesses that can benefit from the...
December 16, 2014
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15 Ways to Avoid Seeming Like an Arrogant, Know-It-All Jerk #12experts

Welcome to Day 10 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For thought leaders, it can be difficult to share your knowledge and experience without coming across as, well, kind of a jerk....
December 16, 2014
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Anonymous

My Controversial Answers to Common Startup Questions #12experts

Welcome to Day 9 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Dharmesh is a bold, ambitious entrepreneur whom I respect and admire greatly, and a good friend who has taught me so much about...
December 15, 2014
0
Anonymous

New Google AdWords Editor Version 11 Features

AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! AdWords Editor is one of Google's most popular tools, according to the search giant itself. I've questioned over the last 18 months or so why AdWords Editor seemed to...
December 12, 2014
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5 Major Trends that Will Make You Rethink PPC in 2015 [Webinar]

If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite toys on a regular basis. We've said goodbye recently to...
December 12, 2014
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Women in Tech: A Cause Worth the Effect #12experts

Welcome to Day 8 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Underrepresentation of women in the technology sector is a complex and serious problem. Blake Irving, CEO of GoDaddy.com, explains...
December 11, 2014
1
Anonymous

One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja. 1. Leverage Long-Tail Keywords Long-tail is an online marketing term...
December 11, 2014
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Anonymous

Putting the ‘Integrated’ into Integrated Marketing Strategy #12experts

Welcome to Day 7 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Growing your business isn't enough - you also have to grow the community surrounding it. If you're wondering how to do this, check...
December 10, 2014
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Anonymous

6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

Welcome to Day 6 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Few people in online marketing are as passionate about conversion rate optimization as Oli Gardner, Co-Founder of Unbounce. In...
December 09, 2014
3
Anonymous

Using AdWords Scripts Like A Boss

We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account? So, we give you AdWords Scripts! AdWords Scripts...
December 08, 2014
1
Anonymous

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