Segmentation Strategies for Super-Targeted Email Marketing

On May 13, 2016
4

The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) and I don’t care about buying a bridesmaid dress for a wedding I don’t have. Worst of all, I haven’t opened an email from these retailers in months! Take a hint, guys!

Email marketing is about curating a relationship with your customer. That means your emails need to be relevant and timely for each customer, and not all your customers are the same. According to MarketingSherpa’s Email Marketing Benchmark report, 52% of marketers say they have a “great need to improve email database segmentation” and 32% of email programs have cited segmentation as a top priority in the growth of their programs. There is no “one size fits all” in marketing: personalization is expected.

Targeted email from AmazonLocal 

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Test Driving the New Keyword Explorer Tool from Moz

On May 12, 2016
0

The SEO wizards over at Moz have set out to create a more holistic keyword research tool that automates more of the process, but also gives you more valuable, actionable data. In the product launch announcement, Rand Fishkin promises their new Keyword Explorer tool, which they’ve dubbed KWE, “takes you all the way through the keyword research process — from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter.”

moz keyword explorer

So does it deliver? After taking it for a test drive, I wholeheartedly think so. Check out a few of its features:

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Is Google Planning to Monetize Your Eyeballs – Literally?

On May 11, 2016
1

In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them.

 Google contact lens

The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.

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Easy AdWords Bidding Strategies for Newbies & Math Haters

On May 11, 2016
3

easy bidding strategies for newbies and math haters

I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement.

When I started working in paid search, I was forced to end my strike against all math-related activities. I’d incorrectly assumed that online marketing was all about creative. Man, was I wrong.

Over time, you’ll develop your own, more sophisticated bidding procedures, but I recommend kicking things off with these super-simple, go-to tips.

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Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016
4

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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These Coding Skills Will Make Every PPC Specialist More Valuable

On May 9, 2016
4

You don’t need to be a full-fledged programmer to do PPC, but having at least some basic coding skills will make you a better and more efficient PPC specialist.

In this post, I will discuss four coding skills that will increase your value as a PPC specialist.

1. JavaScript

What is it?

JavaScript (not to be confused with Java) is one of the world’s most popular programming languages, and together with HTML and CSS, it’s one of the three main building blocks of the web. Almost every website incorporates some elements of JavaScript.

Why is it useful in PPC?

 google analytics

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7 Excel Tricks to Make You a Power User

On May 6, 2016
5

What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy.

 Excel tricks to make you a power user

If you read my blog posts regularly, you'll know I'm a HUGE fan of coding as the most important skill an entrepreneur or employee can have today. Learning to code offers so many valuable benefits, including allowing you to save money on marketing and web design functions, and giving you better perspective when hiring out coding tasks.

But when it comes to specific programs, one of the most important ones to master is that old Microsoft standby: Excel.

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5 Insane Marketing Stats Unearthed at #PubconAustin

On May 5, 2016
3

Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry. The crew over at Pubcon always manages to pull together a brilliant group of SEMs and content marketers and this event was no different.

pubcon austin

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3 Landing Page Optimization Myths EXPOSED

On May 4, 2016
10

There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates.

However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information.

 Landing page optimization myths

In today’s post, we’ll take a look at three of the most stubbornly common misconceptions about landing pages, and why you shouldn’t listen to conventional wisdom surrounding these myths.

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11 Ways to Drive Growth with 10X Better Marketing Webinars

On May 3, 2016
1

Need to grow your business fast? Have you considered webinars as part of your marketing strategy?

Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale.

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

marketing webinar tips

Don’t let the same thing happen to your business! Webinars CAN be awesome. Here are 11 tips to help you get 10x more output from your webinars and generate tons of leads and sales.

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