5 Real-Life Landing Page Split Test Ideas

On August 19, 2015

Pop quiz: What image comes to mind when you hear the words “display advertising”?

Image A: Infinite amounts of high-quality traffic, a ridiculous number of sales, and a big ol’ grin on your face when you peek at your bank account.

Image B: Piles of money being dumped into a bonfire.

If you’re like most people, then you probably thought of image B.

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How to Make A High-Quality AdWords Report in 15 Minutes [Free Template]

On August 13, 2015

For those of us who spend all day in the AdWords UI, there’s almost no report out there that can include every bit of information we use to optimize our accounts. But even for the most hardened veteran of that grey and white landscape, trends can be hard to see without quick visualization.

At WordStream we love creating custom dashboards for our clients so they can easily communicate goals within their company and staff. We automate it whenever possible so we can spend more time optimizing your account!

The New & Improved Way to Audit Your PPC

On August 11, 2015

Walking around our office, I often hear the words “AdWords is hard.” This is something that we in Product and Engineering really take to heart as we strive to simplify PPC marketing for our users.

As users, I imagine that you have similar feelings about the challenges of Google AdWords and often wonder if your hard work is paying off. Sometimes validating your efforts can be harder than you think, especially if you want to understand your performance not just in isolation but against other businesses like yours.

Join Me for SearchLove in San Diego and London This Fall

On August 14, 2015

One of the conferences I’ve grown to love over the last couple of years is SearchLove, the global series put on by Distilled. SearchLove conferences are smaller and more intimate than some of the mega-events you might have been to, which means the quality of the sessions and events is incredible. It’s a single-track conference, so you don’t have to choose just one session when there might be 2 or 3 in a single timeslot that you wanted to see -- they focus on making that one track so packed with knowledge and actionable advice that you wouldn’t want to be anywhere else.

3 Stupid-Easy Ways to Increase Your Ad CTR

On August 12, 2015

So you spilt your hot Starbucks on your new pants? Tripped over your shoelaces? Got a speeding ticket on the way to work? Oh great, and now your ad click-through rates are lower than expected. Man oh man, it’s just not your day!

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How to Increase Conversion Rates Without Touching A Landing Page

On August 10, 2015

Are your landing page optimization efforts actually killing your conversion rates?

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If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?