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Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs

You already know that visual assets are essential to creating viral blog posts. Those crisp, clear, captivating images draw in your reader and keep them hooked. The truth is that you can’t have a truly great blog post without images. Despite the overwhelming necessity of blog images, writers can often get bogged down by confusing copyright stipulations. Don’t worry though – things are about to...
November 17, 2014
9
Blogging

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

How would you feel about paying more for your Shopping Ads on branded search terms? A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads. RKG published this screenshot of a test search for the clothing brand Anthropologie: In this test, the...
November 12, 2014
4
Google

How Content Marketing REALLY Works: New Webinar with Moz & WordStream

Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works. How do the best content marketers drive so many eyeballs? How can some businesses afford to keep turning out such awesome stuff?...
November 12, 2014
6
Content Marketing

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Image via G-Lock Software Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media...
November 06, 2014
8
Marketing Strategy

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest...
November 06, 2014
0
Content Marketing
Social Media

5 Reasons To NEVER Use AdWords Automatic Bidding

Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual bidding. In this post, I’ll explain why you might...
November 05, 2014
8
AdWords Tips

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it – but will they ever come back? Marketers have to take the next step to recapture audience attention and turn more lookers into leads. How? With content remarketing. It's such a crazy effective...
November 05, 2014
4
Marketing Strategy

3 Things My Cats Taught Me About PPC

Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice from the unlikeliest of places: these 2 little...
November 04, 2014
2
AdWords Tips

7 Best Survey Tools: Create Awesome Surveys For Free!

Online surveys are a great way to engage your audience and get feedback from them. You can use online surveys in any number of ways, including using them to: Find out what topics your readers want to learn more about Get product feedback Conduct market research Get customer service feedback Gauge employee satisfaction Plus plenty of other uses! Making an online survey is easy – there are many...
November 04, 2014
13
Marketing Strategy

5 Productivity Tips and Tools for Lazy Content Marketers

In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick. For many, this isn’t a choice – it’s just what they have to do to survive. For some, however,...
November 04, 2014
11
Content Marketing
Productivity

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