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6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months...
October 15, 2014
8
Marketing Strategy
Startups

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015. I had a lot of questions about how data...
October 14, 2014
19
Marketing Strategy

Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. What Is a Call to Action in Marketing? Your call to action is the part of...
October 09, 2014
18
Search Engine Marketing

Can Google Be Trusted? Guide to Protecting Your Online Privacy

Since former NSA analyst Edward Snowden leaked evidence of the security agency’s covert surveillance of millions of Americans to journalist Glenn Greenwald last year, online privacy has become one of the tech sector’s most contentious issues. Few issues in tech are as polarizing as online privacy, but the topic goes far beyond opinions about the security of personal data or how it should be...
October 08, 2014
9
Google

Myth Busting: The Truth About Long-Tail Keywords

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best...
October 07, 2014
4
Paid Search Marketing

AdWords Quietly Launches New Demographics Targeting Tab

As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your key demographics. Advertisers on the Google Display Network have the ability to view their performance by a user’s gender, age range...
October 06, 2014
4
AdWords Tips

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve, and it’s ever more common for those to include...
October 06, 2014
2
Mobile Marketing
AdWords Tips

3 AdWords Reports to Help You Make PPC Decisions Faster

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on: What is and isn’t working? Where is your money being wasted? Where can you step on the gas? Here are a few simple reports that you can run in AdWords that will help you weed through...
October 02, 2014
4
AdWords Tips

WordStream’s Best of the Month: September

Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. While it certainly didn’t feel as though September had thirty days this year (for me, anyway), September did indeed teach us a lot – especially about search, as evidenced by our most popular posts of the month. Image © SixelaOtama Grab a...
October 01, 2014
0
WordStream

22 Marketing Ideas For Small Businesses With Limited Budgets

Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget. 1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-...
October 01, 2014
10
Marketing Strategy

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