Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest

On July 3, 2015

The world of marketing doesn’t have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night throughout the three-day Marketing Festival in Brno, Czech Republic.

This year, I’ll be opening the international marketing conference with a keynote on the most impactful trends in PPC marketing, today and in the future.

Larry Kim's picture
Larry Kim

Behold the Amazing Power of Twitter Hashtags

On July 1, 2015

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience.

Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so!

Larry Kim's picture
Larry Kim

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

On June 29, 2015

I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the field of law, and I can testify that it’s not an easy industry to be in, especially when it comes to advertising on Google. But in order to survive, it needs to be done!

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Margot da Cunha

5 Ways to Get Insanely Low CPCs on the Display Network

On July 6, 2015

The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search.

Hacking the Google Display Network

Image via Think with Google

Larry Kim's picture
Larry Kim

Landing Page Relevance: Can You Optimize for Quality Score?

On July 1, 2015

After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little copy and a single call-to-action button – would have a negative impact on Quality Score.

Dan Shewan's picture
Dan Shewan

WordStream + Constant Contact = A Match Made in Marketing Heaven

On June 30, 2015

Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing tactics.

Larry Kim's picture
Larry Kim

7 Ways to Ruin Your AdWords Campaigns

On June 26, 2015

Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords.

There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click.

Why? Because love it or hate it, Google is king.

AdWords mistakes Google is king 

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Guest Author