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WordStream’s Top 10 Blog Posts in May

I’m not sure why I’m always tempted to start these posts with a review of the month’s weather. I guess I have a bit of Al Roker in me, but I’ll resist the urge, and dive right to the good stuff. The Google AdWords LiveStream! Let’s be honest, for all you PPC nerds out there, this announcement was long-anticipated. Google’s VP of AdWords Product Management, Jerry Dischler, revealed some future...
May 29, 2015
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4 Steps to Go Above and Beyond in Social Media Customer Service

Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and complaints aren’t dealt with in a short window of time.   Photo by Toshihiro Gamo via Flickr Nowadays, customers...
May 28, 2015
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Customer Spotlight: 4 Ways Buhv Designs Improved Their PPC Life with WordStream

Andrew and Rob started off as two golfing buddies and aspiring entrepreneurs with a mutual love for marketing. After several rounds of golf (and drinks, I’d presume) they came up with the genius idea to join their startups to form an all-in-one digital marketing agency out of a basement. Eventually they graduated to a garage, and finally they landed in a “big boy” office in the hippie-filled...
May 28, 2015
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Using Emojis in Ad Text Boosts CTR!

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early - and promising...
May 27, 2015
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How a Stupid Marketing Quiz Can Actually Drive Leads

We’ve all noticed quizzes like these flooding our social feeds: “How Well Do You Know Swedish Ice Cream Flavors?” “Where Should You Schedule Your Next Overseas Appendectomy?” “Which Laotian Political Party Should You Pledge Absolute Allegiance To?” Obviously I jest a bit, because everyone knows that Laos is a single-party state. But here’s the truth—we’ve all taken a “stupid quiz” like this and...
May 27, 2015
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Spoiler Alert: A Review of AdWords’ New Reports Tab

  Since early last year Google has been slowly rolling out a new reporting tool to a select few accounts in preparation for its full scale release, and I just so happened to stumble on an account that has it. After playing around with it for the last few days, I have some thoughts I’m ready to let you in on. Pros Right off the bat, I found this feature to be very intuitive. You can create a new...
May 26, 2015
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Travel is Trending: 5 Data-Driven Travel Marketing Tips

Beach lounging in Hawaii? Hiking through the jungles of Belize? Or perhaps a wine-tasting tour in Tuscany? I’d be 150% down for any of these luxury excursions, wouldn’t you? Most level-headed human beings love to travel, which is why travel marketers have it good. They get to day-dream and promote luxury vacations full-time! Seriously!? As a SaaS marketer, I’m SO jealous (sorry WordStream). Did...
May 26, 2015
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Is Twitter Making a Comeback? Some New Treats for Marketers

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300...
May 22, 2015
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International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What does it mean to serve, as opposed to take orders? It means: Having landing pages...
May 22, 2015
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How Much Does Google AdWords Cost?

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer...
May 21, 2015
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