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Our Best Social Tips Ever & 9 More Top Posts from January

On January 29, 2016
2

This time last year, the Greater Boston metro area was buried under roughly three feet of snow. Transport ground to a halt, power outages were widespread, and the Empire’s menacing AT-AT walkers terrorized the fleeing rebels as they abandoned their underground bases*.

This year, we barely got a dusting – unlike much of the South, which, by all accounts, is ill-equipped to handle this kind of weather.

 Raleigh NC snow chaos car on fire

What 4” of snow looks like in Raleigh, NC

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Google Running 3 New Tests on Shopping/Product Listing Ads – Including Emoji!

On January 25, 2016
0

Every few months Google ramps up their testing in both AdWords and in Product Listing Ads. And January has definitely been a month of changes with Product Listing Ads.

First, a new launch. Google has launched a new PLA carousel that showcases products right in Google’s image search results. Directly below the line which shows the grouping of images that allow searchers to narrow down their image search, Google is now displaying PLAs across the entire page.

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Does Facebook Advertising Work? [DATA]

On January 25, 2016
5

Whether you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social, you’ve probably asked yourself the same question: does Facebook advertising work?

Does Facebook advertising work?

It’s a perfectly reasonable question, regardless of how familiar you are with paid social. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

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My Top 12 Can't-Miss Digital Marketing Conferences

On January 22, 2016
1

Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and otherwise get together online than most others, but there's still nothing better than the in-person meetings of the minds digital marketing conferences offer.

Digital marketing conferences

As you plan your own professional development opportunities for 2016, check out these conferences I've learned from experience are the cream of the crop:

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Can We Please Kill the Whitepaper in B2B PPC?

On January 20, 2016
7

The History of Civilization 101 (Or At Least the Whitepaper)

Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to find your next class.

business to business marketing strategies

Question 1: When was the whitepaper created?

(a)  2014

(b)  2002

(c)  1998

(d)  1922

If you answered (b), then you are wrong.

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