6 Ways to Use Video to Increase Conversion Rates

On March 30, 2016
6

Are you still watching?

Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards?

video conversion rate tips

Many of us have, and luckily we’re not alone.

Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

Unsure of how to best use video to up conversion rates? Below are 6 full-proof ways to use video to convert leads.

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5 Lazy Tips to Cut Your PPC Budget in Half

On March 29, 2016
5

Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be.

Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results.

ppc budget cutting tips

Instead, here are five lazy PPC tips to help you stay focused on what truly matters in order to increase results and slash costs.

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3 Unconventional Facebook Advertising Strategies That Work

On March 28, 2016
4

Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy to adopt can be a challenge for those new to paid social.

Unconventional Facebook advertising strategies

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4 Travel Marketing Trends You Need to Act On

On March 23, 2016
9

title travel marketing

I always assumed that running paid search for a business in the travel sector was a pretty glamourous job. I mean, you’re tasked with selling a product that’s already in pretty high demand. Seems like all you’d need to do is bid on a few keywords related to your business, create some enticing ads and watch the sales flood in…

Boy, was I off base. As it turns out, it is really freaking hard! Travel marketers are faced with a whole slew of challenges.

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Spring Cleaning! 4 PPC Account Audit Tips To Save You Money

On March 22, 2016
2

ppc account audit tips

It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.  Your junk drawer has hit the point where it’s starting to give you an eye twitch every time you open it. You can’t fight the organizational urges any longer – it’s time for spring cleaning!

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Is Live Chat Support Killing Your Landing Page Conversions?

On March 21, 2016
2

Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait. After thirty seconds or so spent lost in the intricate stitching details, a live chat box manned by somebody, let’s call them Hodor and Hagrid, materializes. He or she offers assistance. You bite.

online chat support conversions

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