PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

On August 31, 2016
2

August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

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Content Amplification: The Tools & Strategies You Need to Drive Growth

On August 31, 2016
1

You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess).

Content amplification

Except nobody reads your post. The social share count hovers just a little above zero, like a vulture hungrily eyeing its prey, waiting patiently for it to die. What kind of cruel god could allow such a tragedy to unfold? What went wrong? What unseen, malevolent hand caused your post to fail?

You didn’t amplify your content.

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4 Emails to Include in Every PPC Lead Nurturing Campaign

On August 30, 2016
0

As you capture new leads from your PPC campaigns, a solid strategy to make the most of your PPC spend is to get the communication rolling with a lead nurturing campaign. While it’s easy to set up a lead nurture email series in your marketing automation platform, figuring out the content in your lead nurturing emails can be a challenge.

Start with these four easy lead nurturing emails to help your newly captured leads understand and interact with your business – and convince them to become your next customer.

Lead Nurturing Campaigns

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Review: Google’s New Account Health Score for Search (Beta)

On August 30, 2016
1

Earlier this month, Google did a very limited beta release of a new feature in the AdWords Opportunities tab called the “Account Health Score for Search.”  I must admit that this tool made me a little nervous; at first glance, it was eerily similar to WordStream’s AdWords Performance Grader, as a few people pointed out.

After poring through hundreds of accounts, we finally found one with a health score.

Here’s my two-cents on the new tool and how it stacks up to our AdWords Performance Grader:

What is Google's Account Health Score?

account health score for search dashboard

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The 3 Crucial Features of a Great CTA

On August 29, 2016
1

As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that typically play a bigger role in the success or failure of your landing page.

Get these right, and your odds of success increase dramatically. Get them wrong, however, and you’ll be facing an uphill climb for mediocre results.

features of a great CTA

Let's talk about what you need to focus on to optimize your CTA's.

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The Best SEO Strategies for 2016 in One Awesome Infographic

On August 26, 2016
15

We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go.

SEO Strategies 

So why do we care about SEO strategies now?

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5 Killer Examples of Data-Driven Marketing

On August 25, 2016
1

Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your campaigns run on autopilot, so you can focus on the creative side—testing and optimization.

The challenge, however, is that few marketers have the expertise to work with data effectively. You may have never taken a statistics course. You may not have access to data visualization tools. And you may not have the quantitative background that you need to figure out when a metric might be tricking you.

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How to Use Facebook Ads to Recruit Top Talent

On August 23, 2016
1

Meet Justin.

job recruiting facebook ads

Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our company core values.

Did he happen to notice a "Now Hiring" sign in our window on Huntington Ave. in Boston while he was walking by? Did we use a recruiter? Did he respond to our listing on a job site? Did we find him using LinkedIn?

No, no, no, and no. He saw one of my ads on Facebook and messaged me. Seriously.

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