When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer.
You want to know why you should click on that ad—will you get a discount, is there a big sale going on now? Maybe it’s a remarketing ad for a product you considered in the past. Will it save you time, money, or a future headache? “Stock up on winter clothes now before the first big snow!” or “Have your groceries conveniently delivered to your doorstep.”
Will Smith knows his value proposition!