GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them

On March 7, 2017
6

They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist.

While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply couldn’t be expressed through words…

 using GIFs on social media

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Why Brand Advertising Drives More Conversions than You Think

On March 6, 2017
5

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.

Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right?

Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we don't?

brand advertising

Well, maybe they know that if consumers have never heard of you, they won't search for you when they need the product or service you sell. And if they do a search, most probably won't click on your paid search ad or organic listing. And if they don't click on your brand, they can't buy from you.

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10 Tips to Nail Your Food & Restaurant Advertising

On March 3, 2017
5

In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition. If you fail to impress, your hard work in creating your restaurant ad will go to waste.

Food and restaurant advertising tips

Laid the groundwork for your next food ad campaign yet?

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4 Facebook Ad Fails (And How To Fix Them)

On March 2, 2017
6

Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost.

Plus, Facebook ads are also really easy to run...right???

Did anyone out there (especially designers) just sigh?

Yes, advertising with Facebook is very simple, but with the ever-changing and often opaque creative requirements, things can get tricky and frustrating on the ad creation side. None of the following issues I’ve encountered are insurmountable by any means (and I’ll show you how to work around them). But man does it get frustrating (and kinda funny) sometimes.

facebook ad fails

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7 Proven Lead Generation Ideas You Need to Try

On March 1, 2017
8

What tactics, strategies, and techniques can you use to generate more leads for your business?

One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof.

lead generation ideas

While these tactics work, many other online lead generation approaches work too.

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