What We Learned About Lead Validation by Analyzing 373K Site Inquiries

On May 5, 2017
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No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it.

lead validation data

Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about their customers and potential customers. Or rather, they can, but not all of them do.

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7 No B.S. Tips: How to Get Freelance Writing Jobs

On May 3, 2017
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 Finding freelance writing work

Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy.

And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.

Want to be a freelance writer? Here are seven no B.S. tips for finding and getting freelance writing work (from an accidental writer who’s made a lot of money doing it).

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The Last Guide to AdWords Account Structure You'll Ever Need

On May 2, 2017
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One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need!

Building a successful AdWords account is a lot like building a house – whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)

adwords account structure guide

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Introducing New Smart Display Campaigns in AdWords

On May 1, 2017
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The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.

Google hopes to make this ad targeting conundrum easier with its brand new Smart Display campaigns, which are rolling out of beta to all advertisers now. Google’s new smart display campaigns allow advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. All advertisers need to do is select a CPA goal and upload some ad assets and then Google handles the rest.

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
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Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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