The Last Guide to Facebook Ad Account Structure You’ll Ever Need

On August 30, 2017
7

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads.

To scale in Facebook, you need to have a foundation for success. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different.

facebook ad account structure guide

This is fine

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Google Announces Major Changes to Ad Rotation Settings

On August 29, 2017
3

It’s long been a best practice to include multiple ads in each ad group so that you can see which ads perform better and create better ads within your account. That may be where the agreement ends, though, as advertisers have lots of opinions on how you should test your different ads in each ad group.

adwords announces major changes to ad rotation settings

Well, Google is looking to finally end the argument over ad rotation by simplifying the options advertisers have when testing multiple ads within an ad group. Today on the AdWords blog, Google announced three important changes to ad rotation, all of which will go into effect starting on September 25.

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5 Ways to Build a Video Culture at Your Company

On August 29, 2017
0

Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI?

It can be easy to get video envy when you see so many companies doing video so well. Before working for a video hosting company, I viewed video as intriguing and useful, but also very intimidating. How could little old me make a video like the ones on Moz or MailChimp’s websites? They must pay a small fortune to hire professional video producers, right?

How to build video culture at your company video shoot 

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13 Super-Effective Ways to Use Behavioral Segmentation

On August 28, 2017
1

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms.

behavioral targeting

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How I Achieved a 48% Success Rate Using Twitter for Link Building

On August 25, 2017
5

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask.

Part of the problem is leverage. The majority of outreach takes place from a position of weakness. When our success rate is low, we try to compensate with sheer quantity. And if quantity is a fundamental part of your strategy, your outreach can end up looking a lot like this:

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The Google Fred Update: Why It Matters and What to Do

On August 24, 2017
6

On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients, some of whom had seen a drop in traffic of up to 90%.

 Google Fred Update why it matters and what to do

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10 Self-Editing Tips that Will Make You a Better Writer

On August 23, 2017
7

self editing tips

I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet peeves) – the mistakes or missteps that really stick in one’s craw (translation: annoy the pants off one).

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The Indispensable Welcome Email and How to Get It Right

On August 18, 2017
0

The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. In fact, we've found that welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. That's powerful stuff.

welcome email stats

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