How to 3X AdWords Conversion Rates Without Touching AdWords

On October 30, 2017
7

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like:

rlsa cost per conversion

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

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The 7-Step Guide to Creating Amazing Cornerstone Content

On October 23, 2017
12

From time to time, people ask me what my #1 content marketing tip is. When I get this question, I always say the same thing: My #1 tip is to create a cornerstone content piece.

cornerstone content

What the heck does this even mean? Why is cornerstone content so important? And how do you actually do it? These are questions you’ll get the answers to today!

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