Google Releases Life Events Targeting to Everyone!

On November 29, 2017
1

Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords

Earlier this year, Google perked heads when they first announced that they would allow us to target based on users going through a major life event, such as getting married. Well, as of today, all advertisers (and agencies) can take advantage of this exciting new life event targeting feature within their AdWords accounts!

adwords life events targeting

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Google Customer Match Expands to Include Targeting by Phone Number & Address

On November 28, 2017
7

As great as customer match is, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

email match rate in google adwords

Well, just in time for the holidays, Google has expanded the way advertisers can target users with Customer Match – by matching them to their phone number or their address!

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How to Make Facebook Ads Work for Your SaaS Business with a Google Survey

On November 28, 2017
0

SaaS businesses are constantly hunting for effective methods to improve their customer acquisition process with the help of advertising. As a consequence, tons of how-to guides and case studies from the most reliable marketers promise you quick and sure results.

But in reality, not every advertising strategy will be profitable for your SaaS company. In SaaS, you need unique, first-hand approaches to different ad techniques that work in this industry.

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10 Must-Know Holiday Marketing Stats

On November 27, 2017
4

The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold since September!

Holiday Marketing Stats

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Learn AdWords in Under an Hour with WordStream & Skillshare

On November 27, 2017
0

Learning paid search is hard – and it’s harder on your own! Not all advertisers have the time to learn paid search, and even fewer have the budget to make mistakes in their first campaigns.

Well, if you’re struggling with this yourself, you’re in luck: WordStream recently paired with Skillshare to launch a full class to help you master Google AdWords fundamentals and launch your first paid search campaign!

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How to Make Paid Search & Social Media Marketing Work Together

On November 22, 2017
1

Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or waffles? Should we get a cat, a dog, or maybe a fish?

Combine PPC with social media

Overwhelmed by abundant choices, people often end up opting for one thing– and stick with it. That's why you see so many experts in online marketing specializing in one approach.

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4 Super-Useful New AdWords Features You Need to Try

On November 21, 2017
5

Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns.

Today, I’m going to run through everything you'll need to know to implement these super-useful changes throughout your account.

#1: Promotion Extensions

Since the advent of AdWords, folks like you and me have been forced to use their ad headlines and description to share promos with prospective patrons. No more!

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New 20-Minute Work Week Alert: Device Bid Adjustments

On November 20, 2017
1

Search ad performance can vary greatly across devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey . These mobile-dependent businesses need bid optimization strategies that reflect which devices bring in the most leads and drive the most sales.

Of course, you can make these adjustments manually, but our customers look to us to make their lives easier. That’s why we built the 20-Minute Work Week to nudge you to make the optimizations with the most potential for impact in your advertising campaigns each week.

device bid adjustment alerts

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The Complete Guide to Advertising on Instagram

On November 20, 2017
0

Today Instagram has 800 million active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Just check out the graph below.

instagram advertising stats

But with so many active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out?

This is where Instagram advertising comes into play.

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Attention Accountants: The New Tax Bill Could Kill Your PPC Account

On November 17, 2017
3

Have you heard the news? There are some drastic tax code changes on the horizon.

The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Public Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subsequent clicks. Otherwise, you risk wasting a ton of your budget on clicks that represent absolutely no value to your business.  

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