5 Insurance Marketing Tactics that Drive Quality Leads

On June 20, 2017
2

“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.

In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.  

This frustrates your clients (especially the yellers) which in turn frustrates you. It’s all very dramatic.

Insurance Marketing Tactics

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New Free Tools: Check Your AdWords Metrics Against Benchmarks!

On March 22, 2017
6

Viewing on mobile? Check out our new tools here!

If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can be difficult to know what a good CTR is in your own industry. Which numbers should you be looking to beat?

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How to Use Google AdWords [Infographic]

On March 20, 2017
5

how to use google adwords

In a way, AdWords is a lot like college.

You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

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Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You Need to Know

On January 6, 2017
10

Google announced yesterday that starting on January 19, AdWords will also begin to show local searchers the local phone number of that advertiser’s address as it’s listed in their Google My Business account, regardless of how they’ve set up their call extensions. That means that if you’re using call tracking or another number phone in your call extensions, that call extension number will no longer appear alongside your ads on the local SERP with your location extension.

view location extensions metrics in adwords

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NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

On October 19, 2016
21

This week, Google announced one more mobile ad extension, message extensions. What are AdWords message extensions?

Message extensions, like all other ad extensions, are eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR.

message extensions

Here’s what’s new: message extensions give users the opportunity to click to text a business directly from the SERP!

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10 Dos and Don’ts for Sitelink Extensions

On September 6, 2016
7

title image

Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything.

Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys. According to the crew at Google, the mere presence of sitelinks typically lifts ad CTR by 10-20% (+20-50% on branded searches).

Sitelinks FTW.

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