The Complete Guide to Advertising on Instagram

On November 20, 2017
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Today Instagram has 800 million active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Just check out the graph below.

instagram advertising stats

But with so many active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out?

This is where Instagram advertising comes into play.

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4 Free Resources to Inspire Better Ad Creative

On May 10, 2017
3

A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

My point is this: the tired adage about small business owners and hats might be played out, but it’s completely true.

ad creative inspiration 

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10 Powerful Tips for Better Travel Marketing This Year

On April 19, 2017
8

Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready:

travels ads google

Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers?

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11 Ways to Turn Prospects into Customers

On April 4, 2017
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11 ways to turn prospects into customers using adwords and facebook

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line.

Sometimes (most of the time) people just aren’t ready to convert, to purchase your product or become a bona fide lead, after your first interactions. Depending on your industry, it could take minutes or months to close a prospect. In that time, there’s very little you can do to stop a prospect from being swayed by your competition. That very little is called nurture.

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9 Mistakes that Sabotage Your Ads (And How to Fix Them)

On June 9, 2016
4

People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you face.

But that’s not entirely true.

After all, the competition isn’t responsible for your high cost-per-lead. Your ineffective headline is. And your overly general, clichéd copy, your uninspiring images, and your misuse of calls to action.

ppc ad sabotage

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19 Super-Creative Local Marketing Ideas

On June 6, 2016
10

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

local marketing ideas

Regardless of your experience level, this big list of 19 local marketing ideas will take you from local marketing rookie to the local marketing legend your mom always believed you were.

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5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

On May 16, 2016
11

It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!

Today you'll learn five brilliant competitive advertising strategies you can use to get in front of your competitors' customers and (with a little work) turn them into YOUR customers instead.

competitive advertising strategies

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