The 7 Best Content Curation Tools in 2017

On May 1, 2017
6

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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4 Super-Smart Keyword Research Ideas that Boost SEO

On December 21, 2016
28

I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility.

seo keyword research ideas

Looking for keyword gold at the end of the SEO rainbow

I recently ran a little keyword research workshop with some folks on the WordStream marketing team, in an effort to get others around here as jazzed about keywords as I am. Here are a few of the keyword research and optimization tips I shared. Let’s hope they help shake you out of your keyword rut!

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6 SEO Experiments That Will Blow Your Mind

On November 22, 2016
15

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today’s best practices came as a result of past experiments – both failures and successes.

That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

best seo experiments

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How to Do Thought Leadership Marketing: The Larry Kim Way

On September 21, 2016
3

Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achieving a reputation as a thought leader that much harder to attain.

 

Take WordStream’s Founder and CTO, Larry Kim, for example.

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10 Best Social Media Advertising Tips for Content Marketers

On June 30, 2016
11

Let's start with the bad news first. It's tougher than ever to get your content noticed.

Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)

 Social media advertising how content marketing doesn't work

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Easy Guide to Creating an Awesome “About Us” Page

On May 27, 2016
1

So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around?

As someone coming off of a fresh job search (yay, WordStream!), I can’t tell you how much About Us content I browsed over the past few months. Or worse, couldn’t find at all!

In this guide I’ll share 3 main points to keep in mind when you’re looking for answers to that eternal question, “How do I design my About Us page?”—or your audience’s question, “Tell me about yourself” —including tips for your About Us page’s content, layout, design, and concept.  

Kickstarter's About Us page

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