33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

On August 2, 2017
6

Let’s talk optimization.

Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your website load time to get that bounce rate to dip.

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5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

On January 17, 2017
5

These days, creating a high-performing landing page isn’t rocket science.

It’s rare that you’ll come across a landing page that blatantly defies best practices, especially if it’s on the receiving end of high-priced PPC traffic.

That’s why this article isn’t about how to optimize your landing pages for conversion, it’s about how to squeeze more value out of your already high-performing landing page.

get more conversions

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4 Simple but Powerful Tactics for Writing Compelling Ad Copy

On January 12, 2017
8

If you want to grow your business online, what is the one thing you need the most?

Traffic.

And for most businesses, the fastest way to get more traffic is through advertising.

Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.

advertising copywriting

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3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

On October 27, 2016
5

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer.

You want to know why you should click on that ad—will you get a discount, is there a big sale going on now? Maybe it’s a remarketing ad for a product you considered in the past. Will it save you time, money, or a future headache? “Stock up on winter clothes now before the first big snow!” or “Have your groceries conveniently delivered to your doorstep.”

Will Smith's Value proposition 

Will Smith knows his value proposition!

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6 Landing Page Copywriting Principles for More Conversions

On August 2, 2016
1

A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.

“WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still...no conversion.”

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page?

landing page copywriting tips

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7 Strategies for High-Converting Landing Pages

On June 10, 2016
2

We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. However, today I’d like to take a look at some landing page strategies that go beyond the basics, so you can take your landing pages to a new level of conversion power.

These real-world examples should provide a spark that you can employ in your own landing page optimization efforts to get significantly higher conversion rates.

high converting landing pages

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3 Landing Page Optimization Myths EXPOSED

On May 4, 2016
11

There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates.

However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information.

 Landing page optimization myths

In today’s post, we’ll take a look at three of the most stubbornly common misconceptions about landing pages, and why you shouldn’t listen to conventional wisdom surrounding these myths.

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