6 Ways to Lower Your CPC with Landing Page Optimization

On February 2, 2017
11

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.

You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

With such a long list of tasks to do, the question then becomes, where do I start?

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The Complete Guide to Using Social Proof in Ads and Landing Pages

On January 10, 2017
5

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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4 Tips for Creating Amazing Facebook Landing Pages

On November 6, 2015
3

If you’re not already using Facebook advertising, you probably know you should be – it’s cost-effective, the reach is huge, and the targeting capabilities are phenomenal.

But there’s more to Facebook Ads than just the ads! If your campaigns are going to succeed, you also need great Facebook landing pages. Although creating compelling visual ads for your Facebook campaigns is crucial, it’s only half the battle – your accompanying landing pages need to be just as strong (if not more so) to ensure your visitors go the distance and convert.

Facebook Landing Pages

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