The Beginner's Guide to Building a Negative Keyword List

On March 4, 2014
23

Learn PPC in Guided Courses at WordStream's PPC University

When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign.

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Complete Guide to AdWords Geotargeting & Local PPC

On November 13, 2013
18

Learn PPC in Guided Courses at WordStream's PPC University

Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. It's much more likely that the products and services you’re advertising will be limited to a handful of countries, cities, or even city blocks. This is where geotargeting comes in.

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How to Set Up an AdWords Account

On August 7, 2013
12

 Learn PPC in guided courses with PPC University

Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing!

You have a website that is relevant, easy to navigate, and fairly well built out.

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Google AdWords Ad Extensions Cheat Sheet

On June 3, 2013
43

Learn PPC in Guided Courses at WordStream's PPC University

If you’re looking to boost your paid search performance without working late in the office all summer or increasing your budget, try utilizing Ad Extensions. Not only do they require minimal set-up time, they are displayed at no additional cost.

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