The Google Fred Update: Why It Matters and What to Do

On August 24, 2017
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On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients, some of whom had seen a drop in traffic of up to 90%.

 Google Fred Update why it matters and what to do

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OK, Google: How Do I Optimize My Site for Voice Search?

On March 14, 2017
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“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”

 Google Voice Search

This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013. During the past decade, Google has taken several bold steps toward this lofty, ambitious goal, and one of the most exciting advances has been in the field of voice search and natural language processing technology.

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11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

On October 13, 2016
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It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

organic click through rates

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