SEO Lensing: How to Climb the SERPs with Content Consolidation

On September 8, 2016
6

Just because it’s not easy to dominate search, doesn’t mean there aren’t some low-hanging SEO fruit that will help you pick up any conversions you’re currently missing out on.

seo lensing technique

While aspects of this strategy have been referred to by a number names, such as PageRank sculpting, I call this strategy SEO lensing because it takes diffuse traffic and focuses it into a beam, like a magnifying lens.

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EMDs vs. Branded Domains: What’s the Best Solution?

On August 12, 2016
4

Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself. But the decision rests largely on whether an exact match domain (EMD) or branded domain is a better fit for your business.

 EMDs vs. branded domains

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10 Question-Based Keywords that Drive Tons of High-Quality Traffic

On August 9, 2016
2

I’ve already shared some tips with you for ranking in Google’s featured snippet, the first of which is to target complex question queries rather than simple queries that can be answered by Wikipedia or by Google itself – see the query below where Google anticipated a weather search and showed me the weather forecast right from the browser search bar in Chrome!

how to target question keywords

Here’s the reason you should target complex questions: Anyone can answer an easy question, but by providing smart answers to hard questions, better than anyone else on the SERP, you position yourself as an expert that your site visitors can trust. That means those visitors are more likely to come back for more, and more likely to convert.

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Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016
18

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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RankBrain: A Primer on Google’s Artificial Intelligence Technology

On November 4, 2015
5

Geekier search marketers often make jokes about Google becoming a real-life Skynet (the artificial intelligence that becomes self-aware and destroys humanity in The Terminator movie franchise), but they’re closer to the truth than they might think. According to recent reports, Google has deployed an artificial intelligence nicknamed RankBrain to handle approximately 15% of the volume of search queries Google receives every day.

RankBrain Google is Skynet 

For science and tech geeks, this is nothing short of incredible. In this post, we’ll cover everything you need to know about RankBrain and what it means for not just the future of Google, but the future of information itself.

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3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

On October 13, 2015
9

It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of Google's Featured Snippet as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade in school, but on the SERP!

Check out the results below – our post is featured in the Answer Box even though it ranks #2 in the regular organic results, after the #1 Google support result:

google answer box tips

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Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

On May 21, 2014
79

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.

Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:

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