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Larry Kim

Recognizing Search Industry Awesome - Nominations Open for US Search Awards

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?   Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making. If you're bringing the awesome to the search...
February 27, 2015
0
Search Engine Marketing

Facebook Unveils Ads Manager App for iOS

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS. You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and...
February 24, 2015
0
Social Media

7 Things You Need to Know About New Dynamic Facebook Product Ads

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – when you're appealing to consumers...
February 23, 2015
3
Marketing Strategy
Social Media

Google Introduces Call-Only Campaigns - Here's Why You Need Them

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you can see in the screenshot above, advertisers can enable the new ad type from within AdWords...
February 20, 2015
7
Google

The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers. In the content marketing space, marketers invest most in curation...
February 18, 2015
3
Content Marketing

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases). This will be a forced...
February 10, 2015
8
AdWords Tips

5 Ways to Get 10x More Retweets on Twitter

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to...
February 05, 2015
3
Twitter

5 Ridiculously Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting...
January 28, 2015
5
Social Media

Five Ways Twitter Analytics Can Make You A Better Marketer

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years. If you’re anything like me, Twitter Analytics will soon become your latest obsession – I’ve spent hours poring over the wealth of data provided by...
January 21, 2015
2
Twitter

Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping one step further. The company plans to offer policies for sale through their new Google Compare Auto Insurance Services in the US, according to Forrester Research analyst Ellen Carney. The new entity is now licensed to sell insurance in 26 states and recently earned the right to sell policies on behalf of MetLife, Viking Insurance and...
January 09, 2015
2
Google

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