7 Traits That REALLY Define High-Quality Content

On March 15, 2017
5

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).

donkeys vs unicorns

Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise.

But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you're creating quality content, right? So ... why are most of your content still failing?

Read More

Why Brand Advertising Drives More Conversions than You Think

On March 6, 2017
5

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.

Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right?

Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we don't?

brand advertising

Well, maybe they know that if consumers have never heard of you, they won't search for you when they need the product or service you sell. And if they do a search, most probably won't click on your paid search ad or organic listing. And if they don't click on your brand, they can't buy from you.

Read More

4 Super-Effective Content Syndication Strategies for Bloggers

On February 16, 2017
8

Syndicated content sometimes gets a really bad rap in our industry.

content marketing syndication

Well, I've got a confession to make. I love content syndication, and I cannot lie.

You should, too – and here's why.

First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

Read More

How to Tell If Your PPC Service Provider Is a Huge Rip-off

On February 14, 2017
3

If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs.

In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for. These business practices are intended to “lock you in” and to take a large share of your budget. You should avoid these types of partners at all cost. Consider this an exposé of some of these practices!

ppc software pricing models

Read More

How to Use Brand Affinity to Dramatically Increase CTR

On February 8, 2017
10

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms.

After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 10); in SEO, these are keywords that rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys — in other words, average at best.

Be a Unicorn

Read More

Does Dwell Time Really Matter for SEO? [Data]

On January 25, 2017
4

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find unicorns. Happier, more engaged users means better search results, right?

So, essentially, machine learning is Google's Unicorn Detector.

unicorn detector rankbrain

Read More

Search & Social Come Together in WordStream's New Performance Dashboard & 20-Minute Work Week

On January 20, 2017
3

Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you find your marketing unicorns – those campaigns that produce exceptional click-through, conversion, and engagement rates – so you can go all in on them.

Whether you're running paid search or social ads or both, we want to help you optimize your campaigns so you're getting the calls, leads, visits, and sales you need.

Read More

19 Marketing Conferences You Can't Miss in 2017

On January 13, 2017
14

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.

Marketing Conferences 2017

If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who can help you in your career.

Read More

9 Crazy Predictions for SEO in 2017

On January 9, 2017
29

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know...

2017 seo predictions

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe.

I think it's time for a few more bold predictions – nine of them in fact. These SEO predictions will be a bit more out there – maybe you could even call them a little crazy.

Read More

The 21 Best PPC Marketing Articles of the Year

On December 29, 2016
2

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC.

best ppc articles of 2016

In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.

Read More

Pages

WordStream Awards: