You are here

Larry Kim

5 Major Trends that Will Make You Rethink PPC in 2015 [Webinar]

If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it? Of course you would! Unfortunately, the crystal ball is in the shop. All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite toys on a regular basis. We've said goodbye recently to...
December 12, 2014
0

15 Expert Predictions for PPC & Search Marketing in 2015

What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas. End-of-year is a...
December 02, 2014
2

Introducing 12 Days of Experts – Our Holiday Gift to You! #12Experts

If you ran into LinkedIn CEO Jeff Weiner in an airport and saw the opportunity to pick his brain about social media marketing, would you? What if Moz founder Rand Fishkin asked you out for coffee – would you try to get a really solid, potentially business-changing piece of advice out of him? I bet if you happened to bump into GoDaddy's CEO Blake Irving at a party, you could have a pretty...
December 01, 2014
0

European Commission Vote Could Mean the End for Google

Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair. Image via www.dw.de Now, Google could soon be...
November 26, 2014
5

Introducing Larry’s Links – THE Content Round-Up for Busy Marketers

Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry. Well, now there is! Introducing Larry’s Links Larry’s Links is a brand-new email series I’ll be...
November 21, 2014
4

20 Ways to Improve Your Presentation Skills

I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better! One of the biggest lessons I’ve learned over the last few years is that to be a great speaker, it’s key to develop a personal speaking style. Since I know I’m not the most eloquent...
November 19, 2014
6

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

How would you feel about paying more for your Shopping Ads on branded search terms? A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads. RKG published this screenshot of a test search for the clothing brand Anthropologie: In this test, the...
November 12, 2014
5

How Content Marketing REALLY Works: New Webinar with Moz & WordStream

Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works. How do the best content marketers drive so many eyeballs? How can some businesses afford to keep turning out such awesome stuff?...
November 12, 2014
6

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it – but will they ever come back? Marketers have to take the next step to recapture audience attention and turn more lookers into leads. How? With content remarketing. It's such a crazy effective...
November 05, 2014
4

Why SEOs Don’t Need a Code of Ethics from SEMPO

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical. A Code of Ethics Will Create – Not Solve – Problems SEMPO’s proposal...
November 03, 2014
6

Pages