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Larry Kim

6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months...
October 15, 2014
9
Marketing Strategy
Startups

The Top 10 Best PPC Hacks ... Ever!

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics? I recently led a webinar with Thue Madsen from...
September 30, 2014
7
Paid Search Marketing

Facebook Makes Bold Power Play Against Google with Atlas

Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Image via nettramarketing.com Facebook Putting Google Under Pressure...
September 24, 2014
3
Paid Search Marketing

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network. Rumors of the decoupling of Google+ and Gmail first surfaced in the spring. Google, unsurprisingly, hasn’t...
September 19, 2014
34
Google

INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14

It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference. The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other...
September 16, 2014
0
WordStream

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys. Most people on LinkedIn tend to play it safe when it comes to adding connections. While sites like Twitter openly advocate adding strangers, most LinkedIn users...
September 15, 2014
3
Social Media

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your creations won’t earn a place in the family hope chest, but a touch of comedy will greatly improve any...
September 10, 2014
2
Content Marketing

13 Ways to Beat the Facebook Algorithm

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back! 1. Share Great Content...
September 02, 2014
15
Social Media

Stop Wasting Time With Low CTR Strategies

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it. In this post, I’m going to show you why you should stop wasting time with low click-through rate PPC strategies or bidding to a particular position, and...
August 25, 2014
5
Marketing Metrics
AdWords Tips

WordStream Scores a Spot on the Inc. 5000!

For the second year in a row, WordStream is listed on the Inc. 5000 list of the fastest growing companies in America. We're incredibly proud of this honor, which speaks to the importance of successful, measurable PPC advertising for businesses across the country. This year, WordStream ranked #673 on Inc.'s annual list of the 5000 fastest-growing, privately held U.S. companies. And, as noted by...
August 22, 2014
6
WordStream

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