You are here

Larry Kim

Why SEOs Don’t Need a Code of Ethics from SEMPO

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical. A Code of Ethics Will Create – Not Solve – Problems SEMPO’s proposal...
November 03, 2014
6

Hotels.com Busted for Buying Links, Offers Weak Apology

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel marketing bloggers for precisely that. What Happened? Earlier this month, a number of influential travel...
October 28, 2014
28

5 Seriously Powerful but Underused Google AdWords Features

Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers can't keep up! Thanks to this ever-changing nature of...
October 27, 2014
10

Discover 4 Steps to Outsmarting the PPC Competition on October 21

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing? We talk a great deal here...
October 16, 2014
2

6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months...
October 15, 2014
9

The Top 10 Best PPC Hacks ... Ever!

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics? I recently led a webinar with Thue Madsen from...
September 30, 2014
7

Facebook Makes Bold Power Play Against Google with Atlas

Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Image via nettramarketing.com Facebook Putting Google Under Pressure...
September 24, 2014
3

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network. Rumors of the decoupling of Google+ and Gmail first surfaced in the spring. Google, unsurprisingly, hasn’t...
September 19, 2014
34

INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14

It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference. The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other...
September 16, 2014
0

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys. Most people on LinkedIn tend to play it safe when it comes to adding connections. While sites like Twitter openly advocate adding strangers, most LinkedIn users...
September 15, 2014
4

Pages