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Larry Kim

The 7 Best Questions & Answers from my Reddit SEO AMA (Ask Me Anything)

A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit. I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with marketers of all experience levels, across a range of industries and in different types of roles. I...
August 13, 2014
3
SEO Marketing

ClickZ Live: Can’t-Miss Social & Networking Events at #CZLSF

It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part? – networking. If you’re an experienced conference-goer, you already know how difficult it can be to take everything in with just a few short days to do it. Newcomers – get lots of sleep before you...
August 05, 2014
0
WordStream

Announcing PPC University: Learn PPC Marketing for Free

If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But where do you even start? Paid search marketing can be incredibly intimidating for beginners – there's a lot to learn and the industry is changing all the time. Google AdWords is the most popular PPC...
July 29, 2014
3
Paid Search Marketing

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything. In their announcement this morning, Google said, "This is another example, like selling ratings, of AdWords tools adding value to...
July 25, 2014
2
AdWords Tips

Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed. Non-US revenue (excluding the UK) of $7.7 billion accounted for...
July 18, 2014
2
Google

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either. However, despite overwhelming support for the...
July 10, 2014
26
Google

The Real Reason Google Plus Authorship Photos Are Gone

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs. The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out? Why did they want us all to implement it in the first place? Was anything we were...
July 02, 2014
22
Google

Google Releases New Quality Score Info: What's Really New Here?

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works.  I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself and others (including Frederick Vallaeys, etc.) may have inadvertently started – the...
June 26, 2014
13
AdWords Tips

The Greatest & Most Complete Intro to Mobile PPC EVER

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend. We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth. As mobile PPC continues to increase in value and...
June 25, 2014
0
Paid Search Marketing

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target. This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However...
June 20, 2014
6
Google

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