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Larry Kim

New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders

A few weeks ago, Google announced major changes and updates to the AdWords platform, several of them designed to improve efficiency and scale for enterprise-class search marketers. Google wants to make life easier for companies with massive campaigns – for those who are spending hundreds of millions or even a billion dollars on AdWords. Enterprise-level PPC marketers face unique challenges,...
May 08, 2014
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The 10 Best PPC Tips from My Inbound.org AMA (Ask Me Anything)

I recently had the opportunity to be the subject of an AMA (Ask Me Anything) at Inbound.org and was blown away by the response. Not only were there a ton of questions, but they were really, really good! These questions led to a lot of great discussion and advice on PPC and AdWords, in particular. But in case you don’t want to dig through the whole thing, here are my top 10 best PPC tips from the...
April 29, 2014
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Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data

Keyword research is a critical component in every successful paid search strategy. In fact, our internal data shows that search marketers spend nearly 25% of their time on keyword research. Google has quietly rolled out a number of significant changes and updates to Keyword Planner that should not only reduce the amount of time spent in the tool, but make it exponentially more useful, as well....
April 24, 2014
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Today’s Big Google AdWords Announcement: What It Means for You

Today's the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the changes and how they'll affect you!) Now we can finally tell you what they actually announced. Here’s our take on this exciting news. New AdWords Features Overview Before we get into the specifics of the new AdWords features,...
April 22, 2014
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Big Changes Coming to AdWords: What You NEED to Know

Google is making a big announcement on Tuesday, April 22 (yep, that's TOMORROW). They will announce 10+ new AdWords products, features, and research studies that they have been working on for the past year. Last year, we were the first to bring you complete coverage of Enhanced Campaigns, the biggest change to the AdWords ecosystem in the last decade. This Wednesday, we’ll be holding a free,...
April 21, 2014
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Google Goes After Facebook, Expands Post Ads to All Advertisers

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air. What Are Google +Post Ads? Google first announced +Post ads in December, billing them as a new format of ad that brands can use...
April 16, 2014
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Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead

All sorts of silly rumors were circulating earlier week suggesting that Google is going kill off all search query data from paid search and that third party tools providers like WordStream are going to be slammed. Unfortunately the reporting on this issue has been light on facts and heavy on speculation. In this article I'll explain exactly what is is changing here -- the short answer is: not a...
April 09, 2014
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The Greatest Intro to PPC EVER: 10 Years of PPC Experience in 40 Minutes

What would it do for your business if you were able to crawl inside my brain and wallow in crazy-effective PPC knowledge, gained over more than ten years working in paid search every single day? The insane insights and experience you would take away would become your ultimate PPC secret weapon, giving you the power to slay the competition and squeeze every last drop of ROI out of your AdWords...
April 09, 2014
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Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns

By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out in February, Shopping campaigns have a number of unique features that make them particularly attractive to e-tailers: The ability to browse inventory within the AdWords platform and create product groups using...
April 03, 2014
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Here's Your Chance: Ask Me Anything!

Hi, I'm Larry Kim and I've analyzed over $10 billion in paid search spend. Wondering how to give your Quality Scores a lift, or what Quality Score even is? Curious about how WordStream works, and how I bootstrapped my way to the top? Looking for growth hacking tips to build your business? Or maybe you're curious how we churn out such awesome content here at the WordStream blog, driving over half...
March 26, 2014
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