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Larry Kim

Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry Kim

What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most relevant audience possible? All of the above! This spring, one lucky...
March 19, 2014
1
Paid Search Marketing

Google Promises Solution to Keyword Not Provided, But How Useful Will It Be?

It's fair to say Google's Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced "in the coming weeks or months." Wow .@theamitsinghal announced that google is working on solution for keyword (not provided) situation #SMXWest #smx pic.twitter.com/taQEMTYv9m — Larry Kim (@larrykim) March 12, 2014 Google...
March 17, 2014
1
Google

Everything You Know About Conversion Rate Optimization Is Wrong

Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action. But what is a good conversion rate? If you're...
March 17, 2014
30
Conversion Rates

Join Me for 2 Sessions at Pubcon New Orleans!

In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the conference, make sure you stop in and see me! Hacking AdWords – There's Nothing Lucky About Being the Top Dog On Wednesday March 19, join me in Salon B at 10:10 am for Hacking AdWords: Quality Score...
March 12, 2014
4

Want to Increase Your Conversion Rates? Here's How to Triple Them

We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step: boosting conversions. Once you've earned the click and have a visitor on your site, how do you most effectively convince them to sign up for your offer or purchase your product? Raising CTR’s is great,...
March 03, 2014
5
Conversion Rates

When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues

When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always work out so well, as a recent tweet demonstrated.  Cutts took to Twitter yesterday to announce the launch of a new reporting tool designed to make it easier for site and content owners to flag instances when...
February 28, 2014
15
Twitter

Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords click-through rate....
February 11, 2014
16
Marketing Metrics
AdWords Tips

Danny Sullivan of Search Engine Land on SMX West 2014: More Search & Social, New Marketing Land Summit

Danny Sullivan, Search Engine Land's founding editor (not that he needs any introduction in search marketing circles) is getting geared up for SMX West, the next in his series of search marketing conferences spanning North America, Europe and Australia. SMX is known as one of the best conferences to marketers to learn the latest trends and tactics to improve their marketing performance. I had a...
February 03, 2014
7
Search Engine Marketing

Hacking AdWords: Winning at AdWords the Weird Way

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there's not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position,...
January 29, 2014
31
AdWords Tips

Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web

Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search updates and upcoming trends in online marketing to the future of his popular Pubcon conference series. Read on for his fascinating insights into Google’s changing business model, the secret of content...
January 27, 2014
3
Google

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