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Elisa Gabbert

Why Are Popular Keywords So Hard to Rank for with a New Website?

  While digging through our analytics for question keywords (as outlined in “3 Ways to Find Questions to Answer in Your Content”), I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes. New websites have difficulty ranking for popular, high-...
August 28, 2012
13
SEO Marketing

Case Study: The Curious Case of Toolbar PageRank

Or, Why Does My Personal Blog Have the Same PageRank as a Search Marketing Site with a Huge SEO Budget? A couple of weeks ago, Google rolled out a new update to Toolbar PageRank. Victor Pan, our resident SEO “ninja,” dropped me and Larry a note, letting us know the WordStream site is holding steady at 5. Out of curiosity, I checked the PageRank on my own blog. It was also a 5. Amused, I let them...
August 20, 2012
20
Blogging

What Is Good SEO? The Debate Continues

  Larry stirred up quite a controversy last week with two posts that made some bold claims. First, he said that SEOs suck at PPC because they don’t approach it with the right mindset. (Later, he amended the post to say that SEOs sometimes suck at PPC – he also told me he was mainly thinking about himself.) Then he said that the idea that SEO has more long-term value than PPC is a myth. This...
August 16, 2012
6
Online Marketing Blog Roundup

25 Fast Facts About AdWords

  Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History) An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch) About 97%...
August 13, 2012
19
AdWords Tips

Just What I Always Wanted, Gmail in My Google Results … Wait, What?

How do you feel about private data in public spaces? Search Plus Your World was disturbing enough. If I do a Google image search for “ice cream,” it’s because I want some generic pictures of ice cream. I don’t want to find a picture of myself eating ice cream. I especially don’t want to find a picture of myself eating ice cream naked. (I don’t have any nude photos in my Picasa account, that I...
August 10, 2012
4
Online Marketing Blog Roundup

Zuckerberg, You've Got Egg on Your Face(book)

Dalton Caldwell Gives Mark Zuckerberg the Business I mentioned the App.net project – Dalton Caldwell’s vision of an ad-free Twitter platform – last week. Now Caldwell is making headlines for an open letter that he posted on his blog, called “Dear Mark Zuckerberg,” in which he recounts a meeting he had earlier this summer with several top Facebook executives. As Caldwell describes it, he was...
August 03, 2012
0
Online Marketing Blog Roundup

Week in Review: Link Warnings, Ad-Free Twitter & More

  Warning! Don't do something or something might happen, maybe? Google’s Link Warnings Run Amok On July 19, like many other sites, we received a warning email from Google Webmaster Tools that Google had detected potentially harmful, unnatural links pointing to our site. The sequence of emotions went something like this: panic, fear, confusion, relief, irritation, then back to confusion. The “...
July 27, 2012
0

Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo

You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer – formerly a VP at Google and one of the company’s most public faces – was leaving to take the helm at Yahoo as CEO. This is shocking because: 1. Who would choose Yahoo over Google?! Yahoo seems to...
July 20, 2012
1
Online Marketing Blog Roundup

Save $200 on MarketingProfs University (MPU) Search Marketing School: SEO

Howdy, sports fans! Thanks to the good people at MarketingProfs, we have a special offer for our readers to save $200 on an upcoming MarketingProfs University (MPU) online training course: Search Marketing School: SEO. This training course features classes on keyword research, content strategy, link building, social media, SEO metrics and more, with expert speakers including Vanessa Fox, Andrew...
July 19, 2012
0
SEO Marketing

5 Reasons to Diversify Your Search Strategy with PPC Advertising

Yesterday we published the results of a study showing how sponsored advertisements on Google (PPC ads) are taking over territory previously reserved for organic listings, AKA “free clicks.” This is both good news and bad news for marketers. On the plus side, Google continues to roll out more and better types of search advertising to help marketers target their customers. On the negative side,...
July 18, 2012
9
Paid Search Marketing

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