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Elisa Gabbert

Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account

Perry Marshall is one of our favorite people in PPC. We’ve partnered with him on a few webinars, and we love that he doesn’t just parrot back conventional wisdom at you. He shares real insight into web marketing strategy and has a knack for analogies that hit home. He recently sent me the new edition of his popular AdWords guide, The Ultimate Guide to Google AdWords, and spoke with me about some...
July 16, 2012
7
Interview Series
AdWords Tips

Conspiracy Theory: Google Knowledge Graph Trains Us to 'See' the Right Side of the SERP

Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP. In other words, for search queries that are typically answered by a high-ranking, ever-present Wikipedia page, some of that top-level information can now be found on the...
July 12, 2012
9
Google

The 20-Minute PPC Work Week: Weekly Checklist [Download]

We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity. Namely, we've noticed a strong correlation between regular activity and relative success. That is to say, the advertisers that get the highest scores (...
July 10, 2012
11
Marketing Strategy

4 Ways to Celebrate Your Independence in the Workplace

  Happy belated Independence Day, WordStream fans! With the 4th falling on a Wednesday, it feels like we had a Saturday right in the middle of the week – but no following Sunday to help us recover. Oof! When I reluctantly dragged myself back to work yesterday, I saw a note from my coworker Adam, who said he was “declaring independence from old emails,” archiving all messages older than two...
July 06, 2012
1
Online Marketing Blog Roundup

WordStream's Top 10 of the Month

Check out our top 10 greatest hits from June! Everything You Want to Know About Quality Score & Landing Pages – This FAQ, consisting of questions we received during a recent webinar, is packed with info on AdWords Quality Score and how your landing pages affect it. RIP SEO Footer Links – Matt Cutts recently announced that boilerplate, sitewide links don’t count for much if anything. Has your...
June 29, 2012
1
WordStream

I Love Twitter's New Weekly Email and You Should Too

Twitter, God love them, tends to be a little slow on the uptake as far as social networks go. It’s been around for about six years, but Twitter has been notoriously slow about adding new features and improving the functionality of its website. For example, it took years for the company to build in a “retweet” button (and the way they built it initially was not well received); it acquired...
June 18, 2012
1
Social Media

Duh: Study Reveals Your Facebook Fans Like You More Than Random People

  The New York Times just published an Associated Press snippet under the extremely misleading headline "ComScore Study Says Facebook Ads Effective." Larry passed me the link, and we both wondered briefly if Facebook had commissioned a study to "prove" that their ads are in fact effective (since our recent research suggests that Facebook ads are not effective compared to other online display ad...
June 12, 2012
9
Social Media

What Would an AdWords Consultant Do? AdWords Experts Share Their Stories, Part 16

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see: AdWords Experts Share the Secrets of Their PPC Success, Part 1 AdWords Experts Share the Secrets of...
June 12, 2012
1
AdWords Tips

Matt Cutts: 'Don't Write the Epitaph for Links Just Yet'

Every year at SMX Advanced, Matt Cutts does a “You & A” question-and-answer session with Danny Sullivan. Matt McGee’s write-up of this year’s interview is full of juicy tidbits and interesting insight into Google’s inner workings – but it’s worth reminding ourselves that part of Cutts’ job is PR. When a company goes around saying “We value transparency, we value transparency!” all the time,...
June 08, 2012
7
Online Marketing Blog Roundup

Bing's Sponsored Results for 'Keyword' Are Out of Control

This is pretty funny – do a search for “keyword” in Bing and here’s an example of the ads that get served: In other words, a seemingly random assortment of merchants – Bloomingdales, BMW of Sudbury, ankylosing spondylitis treatments, whip cream chargers?? Only one of the sponsored results has anything to do with keywords, the one on the bottom for an “SEO Site Analyzer” (notice, though, that...
June 06, 2012
4
Paid Search Marketing

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