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Elisa Gabbert

Over-Optimization: Oops! Have You SEO'ed Your Site to Death?

  Is your SEO over the top, Vegas-style? At South By Southwest (SXSW) last week, Matt Cutts was quoted as saying that Google is rolling out a new algorithm change that will penalize sites for “over-optimization.” Here’s the transcript of his statement, via Barry Schwartz: What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is...
March 22, 2012
20
Online Marketing Blog Roundup

5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy

We’ve been running guest posts by Ryan Healy, a copywriter for BoostCTR, for quite a while now. Each post focuses on a single A/B test and analyzes the strengths of the winning ad (that is, the ad with the higher click-through rate). There’s so much good ad writing insight in these posts, I thought it was time to dig back through them and pull out some takeaways. Here are five ad writing lessons...
March 20, 2012
9
AdWords Tips

SEO vs. Inbound Marketing: Battle of the Brands

  For a while now, there’s been chatter about whether “inbound marketing” should replace the term “SEO.” The conversation came to a head this week (if heads are something that conversations can come to) when Rand Fishkin blogged about it at SEOmoz in “The Brand of SEO and the Trend of Inbound Marketing.” Rand starts by noting the SEO industry’s bad reputation: Last night, a startup friend of...
March 16, 2012
9
Online Marketing Blog Roundup

Got Skills? WordStream Is Hiring! Open Positions in Sales, Support, & Paid Search

WordStream has had a big year, posting record-breaking results month over month. It's an exciting time, we're growing fast and we need to add some new manpower (and womanpower) to the team! We're looking to hire smart, dedicated individuals to fill a several open positions in our Boston office (we will be adding more than one team member for each role): Paid Search Strategists We are looking for...
March 15, 2012
0
WordStream

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent. Third-...
March 14, 2012
28
AdWords Tips

International Women's Day & The Worst Google Doodles of All Time

Yesterday was International Women’s Day. Yay women! And before you get all uppity about why there isn’t an international men’s day, there is: That’s not what I want to focus on today. I want to focus on why yesterday’s Google Doodle was so, so terrible: Let’s just do a quick run-down: The capital G is the gender symbol for woman, AKA the Venus symbol. Fair enough. The second “o” is a flower....
March 09, 2012
33
Online Marketing Blog Roundup

Pimp My PPC Ad, Bing Edition! Get More Awesome in Your Bing Text Ads

It’s baaaaaack! And by “it,” I don’t mean Poltergeist, I mean Pimp Your PPC Ad, a regular  irregular feature in which I scan the SERPs for lousy text ads and give them the Pimp My Ride treatment. (For those of you who were born, I don’t know, last year, Pimp My Ride was an MTV show that ran between 2004 and 2007.) For previous editions, see: Pimp Your PPC Ad: 5 Lessons from Lackluster Text Ads...
March 07, 2012
8
Bing
Copywriting

Best of the Month: WordStream's Top 10 of February

  Happy Leap Day, earthlings! Does anyone else find this day kind of creepy? I’m actually getting on a plane to Chicago later, and I’m a little worried that maybe we’ll fly into a wormhole and I’ll end up on the other side of a black hole. I don’t know, my physics is a little fuzzy. I just know Leap Years are weird. (And did you know there are leap seconds too? The next one is coming in June...
February 29, 2012
1
WordStream

So You STILL Want Links? These Link Building Strategies Are OFF THE CHAIN!

Sorry for the terrible awesome pun, but I’ve just been reading this Quora thread, “Death by Puns,” and it almost killed me. Anywayz, I saw two great posts this week on link building, and I know how much you guys love link building, so let’s take a look at some of these great tips. At Search Engine Journal, Sujan Patel writes about 13 unconventional link-building strategies, including: Set up a...
February 24, 2012
7
Online Marketing Blog Roundup

3 Quick Ways to Generate Leads from Your Existing Website Content

You’re a marketer, you’ve been there – the end of the month approacheth and you haven’t met your lead goals. If you’ve got limited resources and it’s too late to embark on a brand-new initiative to generate leads, don’t give up – chances are you can squeeze a few more leads out of the content you’ve already created. Here are three ways to generate leads by re-utilizing your existing marketing...
February 22, 2012
5
Marketing Strategy

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