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Elisa Gabbert

DIY? No Can Do: More Companies Turn to Software for Help with PPC

There was a time when being a PPC manager necessarily entailed being an Excel ninja as well. Not a fan of spreadsheets? Then step away from the PPC account, my friend! In 2001, however, a tipping point occurred – the majority of companies no longer managed their PPC accounts using
September 24, 2012
6
Marketing Strategy

3 More (Yes, More!) Ways to Save Money on PPC

  Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther.
September 17, 2012
13
AdWords Tips

When Did Google Give Up on the Long Tail?

Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically
September 14, 2012
28
Google

25 Fast Facts About Bing Ads

In honor of this week’s change in branding from adCenter to Bing Ads, and as a counterpart to 25 Fast Facts About Google AdWords, here are 25 facts and figures about Bing Ads, Microsoft’s PPC advertising platform: With a single Bing ad buy, you can reach 162 million unique
September 12, 2012
12
Bing
Paid Search Marketing

Organic vs. Paid Clicks: These Are Not the Clicks You're Looking For

A while back we published a post called “Think nobody clicks on Google ads? Think again!” This post was based on original research revealing that roughly two-thirds of clicks for search queries with high commercial intent go to sponsored results. Recently, a new, related report has
September 07, 2012
7
Paid Search Marketing

The Very Best of WordStream: August's Greatest Hits

I think it’s quite amusing that Kajagoogoo has an album called “The Very Best of Kajagoogoo” – I mean, can anyone name more than one song by Kajagoogoo? I think this is the one: Well this blog is no one-hit wonder! Here’s our very best of the month, the top 10 posts that got you
August 31, 2012
0
WordStream

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