AdWords Tips Posts from the Internet Marketing Blog

Today’s Big Google AdWords Announcement: What It Means for You

Today's the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the changes and how they'll affect you!) Now we can finally tell you what they actually announced. Here’s our take on this exciting news.

New AdWords Features OverviewBefore we get into the specifics of the new AdWords features, I wanted to provide you with an overview of the key points about these planned improvements. I recently spoke with Aaron Stein, Google’s Global Communications and Public Affairs Manager, who told me that:These features will be entirely optional, unlike last year’s mandatory (read: “destructive”) Enhanced Campaigns update.Also, unlike last year’s EC update, no existing features are being ret... > Read more

April 22, 2014     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Big Changes Coming to AdWords: What You NEED to Know

Google is making a big announcement on Tuesday, April 22 (yep, that's TOMORROW). They will announce 10+ new AdWords products, features, and research studies that they have been working on for the past year.Last year, we were the first to bring you complete coverage of Enhanced Campaigns, the biggest change to the AdWords ecosystem in the last decade.

This Wednesday, we’ll be holding a free, live webinar to clue you in on this new announcement and what it means for your AdWords campaigns.The moment the embargo is lifted, we’ll start bringing live coverage of the announcement plus actionable advice on how it will affect your account and how to take advantage of the changes.There’s been plenty of speculation so far on what those changes might entail. We’ve seen what people are saying,... > Read more

April 21, 2014     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 1

How to Create a Winner Description for Your AdWords Text Ads

Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?In many instances when we look at ads, we see the same generic or simple text written in the ad descriptions.

Over the last few years we’ve changed the ad descriptions for hundreds of ads and we’ve seen a dramatic improvement in click-through rates, even when the ads were at the bottom of the search results.When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and s... > Read more

April 18, 2014     |   Written by: Sergey Rusak   |   Posted In: AdWords Tips   |   Comments: 5

Dynamic Keyword Insertion: The Good, the Bad & the Ugly

Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your ad to match the user’s search query, thus creating a more specific, highly targeted ad that perfectly matches the searcher’s intent.

To do this, the advertiser can create a generic ad that contains the dynamic keyword insertion formula. When Google serves this ad, it will substitute the keyword that triggered the auction for the formula in the ad.For example, if an advertiser implemented the ad text above and their ad was triggered by the search term “german chocolate cupcake... > Read more

April 17, 2014     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 2

Guide to Using Flexible Bid Strategies in AdWords

I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google created these strategies to help advertisers make more sense of their bidding and spend less time trying to figure out what to do.

However, most are struggling to see what the benefits are, how and where to use them, and how to measure success. In this post, you'll learn what they are, the different types of flexible bid strategies, and how to make them work for you.What are Flexible Bid Strategies?Flexible bid strategies automatically set bids to optimize for certain goals across set campaigns, ad groups and keywords.Once you have created a strategy, it will be shared in your Share... > Read more

April 16, 2014     |   Written by: Kelsey Halloran   |   Posted In: AdWords Tips   |   Comments: 0

Do AdWords Shopping Campaigns Work?

Do Google’s Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what advertiser wouldn’t want to see metrics and bid at the specific product level??? I’ve worked with accounts that have super-segmented product feeds and accounts that aren’t segmented at all.

The results will vary account to account, industry to industry.For me the biggest asset with Shopping ads is clarity. You can now see everything you need to manage a PLA campaign almost as if it were a regular search campaign. You can see which specific products are accumulating the most spend, you can see which products are converting and for how much. You have the power to manage PLAs like you do keywords (minus match type... > Read more

April 14, 2014     |   Written by: Jason Gannon   |   Posted In: AdWords Tips   |   Comments: 9

Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead

All sorts of silly rumors were circulating earlier week suggesting that Google is going kill off all search query data from paid search and that third party tools providers like WordStream are going to be slammed. Unfortunately the reporting on this issue has been light on facts and heavy on speculation.

In this article I'll explain exactly what is is changing here -- the short answer is: not a heck of a lot.Are The Rumors True? Is Paid Search Query Dead?No. not even close. If you used paid search query data to do campaign optimizations, you can still access all of that data from within the Search Terms Report in AdWords just as you have done in the past. Not convinced? The easiest way to disprove this rumor is to log into your AdWords account and view your search query data for yourself. ... > Read more

April 09, 2014     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 15

PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring

Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air.Ah, spring!Along with this, a number of my clients are cleaning up their AdWords accounts and getting ready for the spring and summer months ahead.

For some industries, nothing really changes when the temperatures go up, but for a lot of seasonal businesses and merchants, there is plenty of updating to do within their accounts.So here are my top five ways to make sure your AdWords account is ready for spring!Out with the Warm and In With the … Skimpy?A few of my clients sell different types and styles of clothing. In the fall and winter, we... > Read more

April 09, 2014     |   Written by: Randi Lucius   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR

Ad text relevancy is important to keeping your audience engaged, and in some cases can dramatically improve key metrics like click-through rate (CTR). Whether it’s advertising your latest promotion, lowest sale price, or resonating with an audience interested in up-to-date stock prices, there are many scenarios when switching up your ad text is not only valuable but imperative.

Constantly updating ad text has its challenges. Keeping up with these updates can be time-consuming, especially for large accounts. Additionally, ad text updates are not always timely as they need to go through the Google review process which can take up to 24 hours. When a last-minute promotion only lasts a day, the update to your ad text can become moot as it may never reach the SERP. A great workaround to update... > Read more

April 08, 2014     |   Written by: Jaclyn Jordan   |   Posted In: AdWords Tips   |   Comments: 5

Diving Deeper into Search Network with Display Select

To the uninitiated, the Google Display Network can be more than a little intimidating. Despite the vast potential of the GDN to expand AdWords advertisers’ reach, the costs and time management involved in running a GDN campaign put many people off, particularly small businesses with limited paid search budgets.

For these reasons, Google launched its latest hybrid campaign type, Search Network with Display Select (SNDS), in November 2013. SNDS campaigns are the ideal way for AdWords advertisers to take their first steps into the world of display, and WordStream’s Director of Search Engine Marketing Rich Griffin sat down with Google’s Katie Hamilton in a Google Hangout on Air to dive deeper into what SNDS campaigns can do for advertisers.In the Hangout, Katie and Rich cover topics inclu... > Read more

April 04, 2014     |   Written by: Dan Shewan   |   Posted In: AdWords Tips   |   Comments: 0
 
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