AdWords Tips Posts from the Internet Marketing Blog
Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them.
As they grow, their sneaky pranks evolve, and it’s ever more common for those to include technology.When it comes to the world of PPC, I bet you thought you were safe, didn’t you? If you’re like most advertisers, you didn’t even see it coming. If you’re running Display campaigns in your AdWords account without the proper settings, these little buggers (and other users as well) could be costing you a chunk of money! Let me show you how…Why Google Ads in Mobile Apps Are Dangerous... > Read more
There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on:What is and isn’t working?Where is your money being wasted?Where can you step on the gas?Here are a few simple reports that you can run in AdWords that will help you weed through all the data and make some quick decisions.
AdWords Report #1: Top Vs. OtherWhere To Find ItYou can find it on the campaign, ad groups, keywords, and ads tabs in the “Segment” drop down.What It Shows The report will show you what your performance looks like at either the “Top” positions (usually positions 1 through 3) or the “Other” positions (usually to the left of or below the search ... > Read more
As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes.
We saw numerous posts on the AdWords Insights blog, emails, alert messages in the interface and regular webinars guiding users through the transition process. In fact, we even saw “AdWords” representatives calling users who were still running the old version of PLAs to warn them about the new campaign type and provide transition assistance.These efforts generated a big buzz around Shopping Campaigns. Now that e-commerce advertisers are hyper-focused on them, we expect this s... > Read more
Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites.Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.
com and Google Shopping environments.Where Will Your PLAs Appear?Google said the network includes "a small set of retail and commerce publishers." The example they used in their announcement was Walmart; in this case, an advertiser selling tailgate grills could have their ads trigger on the Walmart site when someone searches for a tailgating grill.It begs the obvious question: doesn't this potentially take sales away from the partner sites?Like any and everything Google does, thi... > Read more
Does this situation sound familiar?Your AdWords campaign is live, but it is as effective at driving sales as Kanye West is at letting people finish award acceptance speeches.Users type in your keywords and click the ads, but when they are taken to your landing page they don’t convert. It’s not a matter of having a product or service that people want – you have customers who have purchased offline and rave about your solution.
However, when you try to advertise your product or service via AdWords the orders dry up.Instead of the sales you imagined, you are now paying for users to view the landing page and leave. You have a poor conversion rate, an expensive cost per acquisition and your user’s time on site is minimal. You adjust your keywords, put new images on your landing page, an... > Read more
Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more.
Callout extensions are similar to sitelinks, but without the links. Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits. You can feature up to four callouts in your ad, each limited to 25 characters each, and must have at least two callouts for them to display.Callout extensions can be used with other ad formats, like sitelinks, and are created, scheduled and managed with... > Read more
Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one.Consolidated billing will also allow account managers to create, fund and manage AdWords budgets for new or existing accounts in the interface, without having to contact support.
New invoice structuring options enable you to combine everything in one invoice, or create multiple invoices based on segmentation by brand, location, division, etc.Another improvement is the addition of email delivery for invoices. Users can now choose to have invoices emailed, or download them at the beginning of the month. Previously, download and regular mail were th... > Read more
WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.
) It is easy to be confused since all these offerings focus on tracking potential leads, so it is important to understand the differences and benefits of each service.First, let’s break down what each of these service offerings do and how they work.WordStream Call TrackingWordStream Call Tracking allows you to see through the software which campaigns, ad groups, ads, match types and keywords are driving leads to call your business. How it works is:Customer... > Read more
Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it.In this post, I’m going to show you why you should stop wasting time with low click-through rate PPC strategies or bidding to a particular position, and what you can do to improve the ROI of your paid search campaigns.
What is a ‘Low CTR Strategy’?Before we go any further, I’ll explain what I mean by “low CTR strategies.”There are two main types of low CTR paid search strategies. The first is the type of campaign in which you target broader keywords within your market. These keywords include both informational and navigational queries, as well... > Read more
As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks.It’s great news for app promoters, particularly those interested in the YouTube network, where users are 2.2x more likely to download apps. Promoting an app on YouTube is as simple as linking the app’s ID to an active TrueView campaign.
TrueView Mobile App Promotion AdsOn YouTube, the app promotion ads are an enhancement to TrueView ads and send users directly to the appropriate app store to download. You can choose an ad format optimized for app promotion that displays the app name, icon, price and ratings next to the video ad and in the ad preview.Advertisers can target YouTube audience members based on whether they've viewed content... > Read more