AdWords Tips Posts from the Internet Marketing Blog

Can This AdWords Advice Be Trusted? 5 Questions to Ask

When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping out multiple articles a week, the internet is flooded with AdWords advice.

At this point, it feels as though the web is oversaturated with digital marketers’ blogposts, whitepapers, cheat sheets…the whole nine yards. And what’s worse is that nearly every article holds the promise of a “magical solution” or a “secret sauce” to help you beat out the competition or double your ROI. When I first started working in paid search, I read this content religiously and yes, I drank the ... > Read more

October 22, 2014     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 7

What You Need to Know About Google’s New Mobile Ad Format

Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve.The New Mobile Ad Format: What’s Changing?As of last month, Google began displaying ads in the mobile search results pages in which ad extensions are substituted in place of the second line of ad text.

Check out the example that they published below. As you can see, the new mobile ad format lost the second line of text and now includes a location extension in its place.Don’t worry, Google won’t be scrapping their standard mobile text ad format completely – they’ll be serving both versions at their... > Read more

October 20, 2014     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 6

AdWords Quietly Launches New Demographics Targeting Tab

As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your key demographics.Advertisers on the Google Display Network have the ability to view their performance by a user’s gender, age range, or, starting recently, parental status.

And while this was great insight into whom we were reaching with our ads, we were limited to view our demographic performance by only one demographic at a time. Complex decisions, like deciding whether you wanted to cater your campaign to target younger mothers (with presumably younger children) or older bachelors, are difficult when you can only view on... > Read more

October 06, 2014     |   Written by: Mark Irvine   |   Posted In: AdWords Tips   |   Comments: 4

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them.

As they grow, their sneaky pranks evolve, and it’s ever more common for those to include technology.When it comes to the world of PPC, I bet you thought you were safe, didn’t you? If you’re like most advertisers, you didn’t even see it coming. If you’re running Display campaigns in your AdWords account without the proper settings, these little buggers (and other users as well) could be costing you a chunk of money! Let me show you how…Why Google Ads in Mobile Apps Are Dangerous... > Read more

October 06, 2014     |   Written by: Caleb Hutchings   |   Posted In: AdWords Tips   |   Comments: 2

3 AdWords Reports to Help You Make PPC Decisions Faster

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on:What is and isn’t working?Where is your money being wasted?Where can you step on the gas?Here are a few simple reports that you can run in AdWords that will help you weed through all the data and make some quick decisions.

AdWords Report #1: Top Vs. OtherWhere To Find ItYou can find it on the campaign, ad groups, keywords, and ads tabs in the “Segment” drop down.What It Shows  The report will show you what your performance looks like at either the “Top” positions (usually positions 1 through 3) or the “Other” positions (usually to the left of or below the search ... > Read more

October 02, 2014     |   Written by: Randi Lucius   |   Posted In: AdWords Tips   |   Comments: 4

Cheat Sheet: Ad Extensions for Shopping Campaigns

As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes.

We saw numerous posts on the AdWords Insights blog, emails, alert messages in the interface and regular webinars guiding users through the transition process. In fact, we even saw “AdWords” representatives calling users who were still running the old version of PLAs to warn them about the new campaign type and provide transition assistance.These efforts generated a big buzz around Shopping Campaigns. Now that e-commerce advertisers are hyper-focused on them, we expect this s... > Read more

September 17, 2014     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 6

Google Extends Product Listing Ads to the Google Search Network

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites.Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.

com and Google Shopping environments.Where Will Your PLAs Appear?Google said the network includes "a small set of retail and commerce publishers." The example they used in their announcement was Walmart; in this case, an advertiser selling tailgate grills could have their ads trigger on the Walmart site when someone searches for a tailgating grill.It begs the obvious question: doesn't this potentially take sales away from the partner sites?Like any and everything Google does, thi... > Read more

September 12, 2014     |   Written by: Miranda Miller   |   Posted In: AdWords Tips   |   Comments: 5

Teach Before You Sell with Educational Lead Generation Offers

Does this situation sound familiar?Your AdWords campaign is live, but it is as effective at driving sales as Kanye West is at letting people finish award acceptance speeches.Users type in your keywords and click the ads, but when they are taken to your landing page they don’t convert. It’s not a matter of having a product or service that people want – you have customers who have purchased offline and rave about your solution.

However, when you try to advertise your product or service via AdWords the orders dry up.Instead of the sales you imagined, you are now paying for users to view the landing page and leave. You have a poor conversion rate, an expensive cost per acquisition and your user’s time on site is minimal. You adjust your keywords, put new images on your landing page, an... > Read more

September 12, 2014     |   Posted In: AdWords Tips   |   Comments: 3

New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads

Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more.

Callout extensions are similar to sitelinks, but without the links. Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits. You can feature up to four callouts in your ad, each limited to 25 characters each, and must have at least two callouts for them to display.Callout extensions can be used with other ad formats, like sitelinks, and are created, scheduled and managed with... > Read more

September 08, 2014     |   Written by: Miranda Miller   |   Posted In: AdWords Tips   |   Comments: 3

Google Gives AdWords MCC Users the Gift of Consolidated Billing

Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one.Consolidated billing will also allow account managers to create, fund and manage AdWords budgets for new or existing accounts in the interface, without having to contact support.

New invoice structuring options enable you to combine everything in one invoice, or create multiple invoices based on segmentation by brand, location, division, etc.Another improvement is the addition of email delivery for invoices. Users can now choose to have invoices emailed, or download them at the beginning of the month. Previously, download and regular mail were th... > Read more

September 02, 2014     |   Written by: Miranda Miller   |   Posted In: AdWords Tips   |   Comments: 0
 
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