AdWords Tips Posts from the Internet Marketing Blog
I swore I’d never study for anything ever again once I graduated college. That was until I started a career working in paid search. Until I got into the field, I had no idea what paid search even was. And I certainly didn’t think it was anything I’d ever understand. What is PPC? What is AdWords? I refuse to learn!However, being in a particular field requires expertise, of which I had none.
My only option was to shake off the cobwebs and put my studying hat back on. But where to start? Sure, I could do some research on my own, maybe pick up a pointer here or there. That didn’t seem sufficient enough, especially if I was planning to make a career in this field. I thought that I would need a source of substantial information, and where better to turn to than Google AdWords itsel... > Read more
Google has rolled out a new ad App Promotion Ad that allows users to download your app from iTunes or the Google Play Store, adding to their already impressive line-up of mobile innovations.They've also rolled out a new mobile app promotion ad template for advertisers to easily create the new App Promotion ads.
The New App promotion ads are like the next version of click-to-download ads which have existed for several years now.The new App Promotion Ads are only available if you’ve upgraded to enhanced campaigns. Google recommends that advertisers create new new app promotion ads to replace the older, existing click-to-download ads, in order to take advantage of new built-in, smarter ad-targeting capabilities of the App Promotion Ad.Both the new ad-creation template and upgraded click-to-d... > Read more
Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends.If you don’t want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR. Quality Scores are very dependent on your CTR by Average Position, so it’s worth getting a good understanding of what this means.
So, what does it mean? People will usually click on the top ad of a SERP (search engine results page), because, well, it’s the first thing that they see. Position 1 will always have a high CTR, and CTR will continue to descend naturally in positions 2, 3, 4 and so on. This being the case, Google knows that position 1 and position 4 are not created equal, and therefore does not treat them equally.Google does not want... > Read more
Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate offers with search, allowing you to attach a clickable coupon, rebate, or discount offer to any standard Google Search ad.
Previously, Google Offer Extensions were available in a private beta for select AdWords advertisers. The feature is now on track to be rolled out to all advertisers along with a ton other changes by the end of February. We're excited to introduce to you how Google Offers for mobile could look like.Here’s what an AdWords Offer Extension looks like in the wild:How Do AdWords Offer Extensions Work?Advertisers can attach a redeemable offer to their regular Google search ad. ... > Read more
Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.One of my favorite tools to use within WordStream Advisor is the QueryStream tool.
(If you’re not using WordStream, it’s analogous to the Search Terms Report on the Keywords tab in AdWords.) Using different filters in QueryStream to help you find useful insights is like using a good pan in a real-life stream when you’re looking for gold.While QueryStream is powerful, it can be a beast to examine if you have a lot of data. Here are four ways that I tackle QueryStream using filters to get the most out of my search query information:1. Filter out already existing ... > Read more
A half score and three years ago Google brought forth on this continent, AdWords, conceived in search, and dedicated to the proposition that not all campaigns are created equal.Your campaigns are engaged in a great civil war, testing whether that campaign, or any campaign you conceived and so dedicated, can long endure.
We are met on a great battle-field of that bidding war. We have come to dedicate a portion of that campaign, as a final resting place for those keywords who gave their max CPC so that that campaign might live. It is altogether fitting and proper that we should do this.But, in a larger sense, we cannot dedicate – we cannot consecrate – we cannot hallow – this auction. The brave campaigns, active and paused, who struggled here, have a budget, far above our marketing goa... > Read more
Are you the one who transferred an entire Google AdWords account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t mean that your account will be performing the same in the Bing sponsored results.Bing Ads is a completely different system with its own set of rules, and it is doesn’t matter how thoroughly you work inside your Google AdWords account – that won’t necessarily help you in Bing.
As a Paid Search Specialist at WordStream, I work with many accounts and I hear all the time: “Do your work on AdWords and we’ll move it to Bing when you’re all done.” Yes, that is easy but it is not the right approach to utilize the different networks. When I actually log in to Bing accounts I can see m... > Read more
Back in December, Rich Griffin created a Google Remarketing Cheat Sheet which laid out a “how to” on setting up a remarketing campaign. For those of you who are not as familiar, Google remarketing allows advertisers to engage with users who were once on your website, giving you the opportunity to serve them with an ad as they browse the web.
These remarketing campaigns have proven to be effective in capturing those visitors who were once interested, but never completed the desired conversion we hoped they would.Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.New Remarketing CodeThe days of creating new remarketing codes for ... > Read more
I can’t tell you how frequently I receive frustrated emails from clients who encounter surprises in their geo reports. Why is Google showing their ads to people in India if their geo targeting is set to New Jersey? Geo targeting seems like one of the easiest decisions you can make when setting up an AdWords campaign, but it’s not as straightforward as it may seem.
Let’s say I run a website that sells baked goods within Maryland. By default, my geo-targeted ads would be eligible to show to searchers who:Are physically located in Maryland: This one is pretty straightforward. As long as the searcher’s IP address is located within my target region, Google can show my ads.Are located outside of my target area, but are looking for products in my area: This searcher could be in Boston, but... > Read more
You might be thinking two things to yourself when you read the title. One, “I don’t sell flowers or hallmark cards - why should I have a Valentine’s Day game plan for my PPC account?” Or two, “It’s definitely too late to create a PPC campaign for the holiday coming up. It’s next week for crying out loud!” Well, think again!According to Google, this year’s projected Valentine’s Day sales are expected to hit $18.
6 billion with about 40% of smartphone owners doing shopping research online and 46% of tablet users joining the party. From my years of independent field research, I have concluded that there are two types of shoppers out there: Slackers (of which are mostly males) and planners.As an advertiser, you have 18.6 billion reasons to put some effort into setting up a f... > Read more