AdWords Tips Posts from the Internet Marketing Blog

How to Set Your AdWords Budget: New Shared AdWords Budget Options

How high should I set my initial AdWords budget?The answer is surprisingly complicated to come up with, and it's even more difficult to allocate.Why?A Challenge in Allocating AdWords BudgetsAdWords budgets are generally set per campaign, per day (i.e. you set a daily budget for each of your campaigns).

This usually gets complicated because most advertisers have multiple campaigns.If you're a reader of the WordStream blog or if you've used our AdWords Grader, you’ll know that we recommend that you break up every campaign theme into at least 3 different campaigns for targeting:Mobile searchDisplay network (or Remarketing)Google searchNow imagine having broken up every campaign into three campaigns along these lines, and you can start to see how it might be a challenge to allocate say, a $1... > Read more

September 19, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 18

3 More (Yes, More!) Ways to Save Money on PPC

 Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther.See also:Five Ways to Lower Your PPC Campaign's Cost Per Action (CPA)Five Ways to Lower Your AdWords & PPC CostsWhat to Do When Your AdWords CPCs Are Too HighFive Ways to Squeeze More Efficiency Out of Your Best Performing CampaignsGoogle AdWords Quick Wins: Two Reports that Could Save You ThousandsAdWords Quick Wins, Volume 2: More Reports that Could Save You ThousandsWhy Is My Content Network Cost Per Click So High? 3 Mistakes New Advertisers MakeClose Your A/B TestsPPC ad testing always starts out with t... > Read more

September 17, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 13

Best Practices for Mobile PPC Campaigns

Mobile devices are playing a larger and larger role in the life of a paid search marketer and it is projected that a quarter of all paid clicks on Google will come from mobile devices by the end of the year. That’s basically a 500% increase from the beginning of 2011! Silently but surely, Google has a mobile product portfolio readied for the burgeoning mobile search market.

This wouldn’t be such a big deal if all you had to do was make sure that high-end mobile devices are enabled for your campaigns. However, you and I (and everyone else with a smart phone) knows that searching on a mobile device is a vastly different experience than searching on a desktop.The format of the results page is different. The keyword is different. User intentions are different. Competition is different. And ... > Read more

August 29, 2012     |   Written by: Adam Shain   |   Posted In: AdWords Tips   |   Comments: 5

25 Ways to Use AdWords Data for SEO

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.But Google AdWords offers users a ton of data (some would say that for small businesses there are actually too many options and data points), and many people who aren’t PPC practitioners don’t know where some of the most useful gems are hidden.

Beyond that: while there’s frequently a lot of overlap between PPC and SEO data, not all of the information in an AdWords account is actually useful for someone looking to improve SEO results (and some of it can be downright misleading when applied to SEO efforts!).In t... > Read more

August 27, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 14

25 Fast Facts About AdWords

 Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab.

(TechCrunch)About 97% of Google’s total revenues come from advertising. (Google Investor Relations)Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)As of Spring 2011, Google had over 1.2 million businesses advertising on its search network. (AdGooRoo via Perry Marshall)The average click-through rate for an ad in the first position is 7.94%. (AccuraCast)&nb... > Read more

August 13, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 19

Which Content Network is Better, Google or Bing? We Have the Answer: Both!

This post originally appeared on the TechWyse blog. Many thanks to Ryan Stephenson, a client, for bringing it to our attention and asking us to share this content with our other customers!Managing paid search ads for the past 3 years has taught me a lot about the big two competing content networks, Google and Bing.

The simple yet true fact is that all content networks are not made equal. However, a smart online advertiser will seek opportunity anywhere and must determine a methodology to make multiple content networks work simultaneously for a host of different outcomes.One tool that I have been using for the last year to manage Google ads is a services known as WordStream. This tool is incredible for building and maintaining campaigns. It offers a next level functionality above and beyond... > Read more

August 10, 2012     |   Posted In: AdWords Tips   |   Comments: 1

New Google AdWords Campaign Setup Options

Among the most common tasks that new AdWords advertisers can find daunting is simply starting a new campaign. Just in the initial campaign setup screen (before you even begin to create your actual ad groups and ads), you’re presented with 22 separate choices! We recently created a series of posts dedicated to determining the right Google AdWords settings for your campaign, but as you might have noticed, Google introduced a new look to their interface recently.

In this post, we’ll walk through a couple of subtle but important differences that have been introduced with the new interface that you can leverage when setting up a campaign.What’s New in the AdWords Campaign Settings?On the whole the new interface does improve the workflow of setting up a new campaign, introducing elements li... > Read more

July 24, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account

Perry Marshall is one of our favorite people in PPC. We’ve partnered with him on a few webinars, and we love that he doesn’t just parrot back conventional wisdom at you. He shares real insight into web marketing strategy and has a knack for analogies that hit home. He recently sent me the new edition of his popular AdWords guide, The Ultimate Guide to Google AdWords, and spoke with me about some of the great advice you can find inside.

About Perry: Entrepreneur Magazine calls him “the #1 author and world’s most-quoted consultant on Google Advertising … He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales ... > Read more

July 16, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 7

Mapping Your AdWords Retargeting Campaigns to the Right Landing Pages

 We had an interesting question posed by a commenter named Scott recently regarding how to target a very specific offer to a remarketing audience:Thanks for your insights. I have a question about how to really implement a remarketing strategy on the website. Take this scenario into consideration: a user views a page on the site, leaves, is later targeted with a remarketing ad that says something like 'Come back for 25% off' and includes a coupon code on the ad, so they click on it, return to the site, proceed to checkout.

..and can't remember the coupon code... What to do then? I'm trying to brainstorm ideas for how to remind remarketing customers about the coupon code without telling everyone about it who visits the site.For this it seems like the best way to direct these visitor... > Read more

July 11, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Google AdWords Account Access: How to Manage Your AdWords Account Access & Settings

Because they have so many products and users, Google’s account login and access processes  are often fairly complicated, and this is never more clear than with Google AdWords. If you’re a small business using AdWords, you might have struggled with some of the following issues:How to grant access to your Google AdWords account to other usersUnderstanding which users currently have access to your accountRevoking AdWords account access to previous usersGranting access to an agency or a third-party PPC software productIn this post we’ll walk through how to deal with each of the above scenarios.

Managing My AdWords Account AccessBy navigating to the “Account access” option in the “My account” tab, you can quickly get a view of:Pending Invitations – See a list of the the invi... > Read more

July 05, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.