AdWords Tips Posts from the Internet Marketing Blog
We’ve been running guest posts by Ryan Healy, a copywriter for BoostCTR, for quite a while now. Each post focuses on a single A/B test and analyzes the strengths of the winning ad (that is, the ad with the higher click-through rate). There’s so much good ad writing insight in these posts, I thought it was time to dig back through them and pull out some takeaways.
Here are five ad writing lessons gleaned from Ryan’s A/B tests that you can use to improve your AdWords CTR and Quality Score.Lesson #1: Leave Out the LingoDon’t use insider jargon that your audience might not know or understand in the context of your ad. For example, look at the below ads: PPC Ad #1PPC Ad #2 The second version increased CTR by 70%. The first version uses some confusing terminology: “No XP reqd.... > Read more
This is the fourth and final post in a series on getting the most out of the Google AdWords left nav. The first post in this series focused on the Google AdWords shared library, the second post walked through the Google AdWords reports within the AdWords left navigation, the third post centered around how to make use of the Automated Rules section of the AdWords left nav, and this final post will be about custom alerts.
Google AdWords Custom Alert ManagementNot unlike the reporting and automated rules functionality within AdWords, the custom alert section within the left nav isn’t designed to create custom alerts, but rather to manage the custom alerts you have already set up.First off, to create new custom alerts you want to work within the Campaigns tab. Select “Create a cus... > Read more
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent.
Third-party bid management software is generally more robust, but (obviously) it comes with a price tag, so it may not be feasible for smaller, budget-strapped advertisers.I was curious how most AdWords advertisers handle the PPC bid management process, so I asked 18 practicing PPC experts three questions:Do you use automated AdWords bidding in Google AdWords? Why or why not?If not, when do you raise an... > Read more
This is the third post in a series on getting the most out of the Google AdWords left nav. We’ve done several similar posts in recent months designed to help advertisers better understand all of the features and functionality available to them within the AdWords interface. The first post in this series focused on the Google AdWords shared library, the second post walked through the Google AdWords reports within the AdWords left navigation, and this post will center around how to make use of the Automated Rules section of the AdWords left nav.
Google AdWords Automated Rules ManagementSimilarly to the AdWords reporting suite within the left navigation, the primary function of the automated rules section of the left navigation isn’t creating rules. Creating a new rule is easiest ... > Read more
Recently we’ve been running a number of posts focused on helping new and overworked advertisers get more out of Google AdWords, such as:The Overworked Advertiser’s Guide to Bid ManagementBid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion OptimizerGoogle AdWords Quick Wins: Two Reports that Could Save You ThousandsAdWords Quick Wins, Volume 2: More Reports that Could Save You ThousandsAnd towards that end, we want to share some quick, simple answers to frequently asked questions from new advertisers.
These issues can burn your AdWords budget in various unintended ways if you’re not aware of the potential pitfalls.What is Adsenseformobileapps.com?Adsenseformobileapps.com is a domain owned by Google that redirects to a help page on Google.com entitled “S... > Read more
This is the second post in a series on getting the most out of the Google AdWords left nav. We’ve done several similar posts in recent months designed to help advertisers better understand all of the features and functionality available to them within the AdWords interface. The first post in this series focused on the Google AdWords shared library, and this post will walk through Google AdWords reports within the AdWords left navigation.
Pre-Set AdWords ReportsNot unlike the reporting capabilities you’d find in the AdWords dimensions tab, within the reporting section in the left navigation you’re offered a series of standard reports:Keyword reportCampaign reportGeographic reportDemographic reportThese are actually just links to reports that live in other areas, though – the geograph... > Read more
In recent weeks we’ve been creating a series of guides to various components of the Google AdWords interface to help advertisers understand all of the features and functionality available to them within AdWords. This is the first installment in our series on how to make the most of the Google AdWords left navigation, and we’ll be focusing on the AdWords Shared Library.
What Lives in the Shared Library, and What Purpose Does it Serve? Within the AdWords Shared Library are three core elements:Audiences – These are specific segmentations based on interest and the way people have interacted with your site (for more information on audiences check out our AdWords audience tab guide) that you can leverage within your display campaigns.Campaign Negative Keywords – These are negative ke... > Read more
Recently we’ve been sharing several specific tips designed to help novice to intermediate AdWords advertisers with more on their plate than just managing pay-per-click campaigns to get greater efficiencies out of PPC marketing. We published a two-part series on some simple reports that can unearth thousands of dollars in PPC savings:AdWords Quick Wins: Two Reports that Could Save You ThousandsAdWords Quick Wins Volume 2: More Reports that Could Save You ThousandsWe also shared a basic methodology for managing bids for advertisers with minimal time and resources.
In this post we’ll walk through an alternative to that approach for the same overworked AdWords advertisers: CPA bidding in AdWords.What Is CPA Bidding and Who Should Use It?CPA bidding, or cost-per-action/acquisition bidding, ... > Read more
In recent weeks we’ve been working through a series of posts on various components of the AdWords interface that are designed to help advertisers better understand all of the different options and features available to them within Google AdWords. To date we’ve covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsThe Google AdWords Audience TabGoogle AdWords Auto TargetsIn the next series of posts, we’ll focus on a somewhat overlooked component of the AdWords interface: the items contained in the AdWords left navigation within the campaign tab.
What’s in the Left Nav within the Campaigns Tab?Within the left navigation in the campaigns tab you’ll find a series of interesting tools that allow you to report o... > Read more
If you read many PPC blogs, you know that there are a ton of interesting and clever tips and tricks that you can leverage to squeeze more efficiency out of your online marketing campaigns. The trouble is, if you’re running an AdWords account there's a fair chance that you’re:Running your own business as wellResponsible for several other components of your company’s marketingSpending real money on AdWords, but not enough to hire an agency or full-time employee to manage itThis forces you to rule out a lot of those tips and tricks, simply because they won’t have a big enough impact for the time they take to implement – naturally, you have to weigh any optimization efforts you might make against other areas of your business you could be improving.
While understanding that specific tw... > Read more