AdWords Tips Posts from the Internet Marketing Blog

Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting

This is the second post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. The first post focused on the Google AdWords change history tool, and in this post we’ll be walking through the AdWords conversion tab.What Can You Do in the AdWords Conversions Tab?Within the conversions tab you can perform a number of tasks:Google AdWords Reporting – This isn’t really the most robust place for conversion reporting, as you can get better information either in the main campaign tab or in the AdWords conversion report within the dimensions tab, but you can get a quick look at the number of multi-click conversions within AdWords from this view.

You can drill down to the Web page level as well to see which website conversions are rep... > Read more

April 02, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Change History Tool: How to View & Report on AdWords Changes

This is the first post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Today we’ll talk about the change history tool, what it’s for and how you can leverage it within your own AdWords account.What Is the Change History Tool and Why Is It Useful?The change history tool, as the name suggests, shows you all the changes that have been made within your AdWords account.

As you can see from the screenshot above, there are a lot of different data points related to your account that you can learn about from within the change history report. These include:The types of changes that have been made – you can filter by:AllBudgetCPCKeywordStatus (active, paused, deleted)DistributionTargetingAdThe date and time of the changeThe area of t... > Read more

March 28, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Complete Guide to the Google AdWords Tools & Analysis Tab

Over the last few months we’ve created a series of in-depth guides designed to help AdWords advertisers better understand a lot of the different features and functionality available to them within Google AdWords. Thus far we’ve covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsThe Google AdWords Audience TabGoogle AdWords Auto TargetsGoogle AdWords’ Left NavigationOver the course of the next several posts on the blog we’ll be walking through the various tools available within the “Tools and Analysis” tab.

What’s in the Tools and Analysis Tab?Within the tools and analysis tab along the top navigation of AdWords, you’ll find a number of valuable AdWords tools:Change History – This is home to a li... > Read more

March 26, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Spending Too Much Time on AdWords? Here Are 3 Ways to Be More Efficient

 Recently we’ve published a series of posts designed to help you save time and money on Google AdWords management, including:Google AdWords Quick WinsGoogle AdWords Quick Wins Volume 2The Overworked Advertiser’s Guide to Bid ManagementBid Management for the Overworked Advertiser Part 2: CPA Bidding with Conversion OptimizerIn today’s post we’re focusing specifically on tactics and adjustments that can help small to midsized AdWords advertisers get more done in less time within their Google AdWords accounts.

We’ll walk through three general ways you can get some of your time back when managing your AdWords account:Give Google More ControlAutomate ProcessesBreak Out Your WalletWe’ll flesh each of these tactics out in the coming paragraphs.1. Give Google More Control of Your ... > Read more

March 22, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy

We’ve been running guest posts by Ryan Healy, a copywriter for BoostCTR, for quite a while now. Each post focuses on a single A/B test and analyzes the strengths of the winning ad (that is, the ad with the higher click-through rate). There’s so much good ad writing insight in these posts, I thought it was time to dig back through them and pull out some takeaways.

Here are five ad writing lessons gleaned from Ryan’s A/B tests that you can use to improve your AdWords CTR and Quality Score.Lesson #1: Leave Out the LingoDon’t use insider jargon that your audience might not know or understand in the context of your ad. For example, look at the below ads: PPC Ad #1PPC Ad #2 The second version increased CTR by 70%. The first version uses some confusing terminology: “No XP reqd.... > Read more

March 20, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 9

Google AdWords Custom Alerts: How to Use Custom Alerts in AdWords

This is the fourth and final post in a series on getting the most out of the Google AdWords left nav. The first post in this series focused on the Google AdWords shared library, the second post walked through the Google AdWords reports within the AdWords left navigation, the third post centered around how to make use of the Automated Rules section of the AdWords left nav, and this final post will be about custom alerts.

Google AdWords Custom Alert ManagementNot unlike the reporting and automated rules functionality within AdWords, the custom alert section within the left nav isn’t designed to create custom alerts, but rather to manage the custom alerts you have already set up.First off, to create new custom alerts you want to work within the Campaigns tab. Select “Create a cus... > Read more

March 19, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent.

Third-party bid management software is generally more robust, but (obviously) it comes with a price tag, so it may not be feasible for smaller, budget-strapped advertisers.I was curious how most AdWords advertisers handle the PPC bid management process, so I asked 18 practicing PPC experts three questions:Do you use automated AdWords bidding in Google AdWords? Why or why not?If not, when do you raise an... > Read more

March 14, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 28

Google AdWords Automated Rules: How to Manage Automated Rules in AdWords

This is the third post in a series on getting the most out of the Google AdWords left nav. We’ve done several similar posts in recent months designed to help advertisers better understand all of the features and functionality available to them within the AdWords interface. The first post in this series focused on the Google AdWords shared library, the second post walked through the Google AdWords reports within the AdWords left navigation, and this post will center around how to make use of the Automated Rules section of the AdWords left nav.

Google AdWords Automated Rules ManagementSimilarly to the AdWords reporting suite within the left navigation, the primary function of the automated rules section of the left navigation isn’t creating rules. Creating a new rule is easiest ... > Read more

March 12, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

What Is adsenseformobileapps.com? & 3 Other Burning AdWords Questions

Recently we’ve been running a number of posts focused on helping new and overworked advertisers get more out of Google AdWords, such as:The Overworked Advertiser’s Guide to Bid ManagementBid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion OptimizerGoogle AdWords Quick Wins: Two Reports that Could Save You ThousandsAdWords Quick Wins, Volume 2: More Reports that Could Save You ThousandsAnd towards that end, we want to share some quick, simple answers to frequently asked questions from new advertisers.

These issues can burn your AdWords budget in various unintended ways if you’re not aware of the potential pitfalls.What is Adsenseformobileapps.com?Adsenseformobileapps.com is a domain owned by Google that redirects to a help page on Google.com entitled “S... > Read more

March 08, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Google AdWords Reporting: How to Use AdWords Reports

This is the second post in a series on getting the most out of the Google AdWords left nav. We’ve done several similar posts in recent months designed to help advertisers better understand all of the features and functionality available to them within the AdWords interface. The first post in this series focused on the Google AdWords shared library, and this post will walk through Google AdWords reports within the AdWords left navigation.

Pre-Set AdWords ReportsNot unlike the reporting capabilities you’d find in the AdWords dimensions tab, within the reporting section in the left navigation you’re offered a series of standard reports:Keyword reportCampaign reportGeographic reportDemographic reportThese are actually just links to reports that live in other areas, though – the geograph... > Read more

March 05, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1
 
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