AdWords Tips Posts from the Internet Marketing Blog

Guide to Google AdWords Networks & Devices Settings

This is the latest installment in a series on Google AdWords campaign settings. In the first post in the series, we talked about how to name and organize your Google AdWords campaigns, in the second post we focused on locations and languages settings within the AdWords settings tab, and in the third post in the series we offered best practices around Google AdWords bidding and budget settings.

In this post we’ll walk through the networks and devices settings within the AdWords campaign settings options.Google AdWords Network TargetingThe first set of options for AdWords advertisers lies within the AdWords network targeting menu. Your first option is to target “All available sites” or “Let me choose”:As you can see Google is “recommending” targeting all available sites fo... > Read more

December 29, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 12

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

December 19, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 1

Guide to Google AdWords Bidding & Budget Settings

This is the latest in a series of posts on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns and in the second post we focused on locations and languages settings within the AdWords settings tab. The topic for this post is bidding and budget settings for AdWords campaigns.

Google AdWords Bidding SettingsAdWords' bidding options offer advertisers a variety of ways to manage bids:Focus on ClicksThis bidding option allows you to manage your bids at the cost per click (CPC) level. When focusing on clocks you can make use of a few different options.Manually setting bids for clicks means you can control your bids at the keyword level and set the maximum cost you’re willing to pay for clicks.You can also cede c... > Read more

December 19, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.Google AdWords Location SettingsAfter you name your campaign the first big choice you’re presented with is what location or locations to target:You can use one of the defaults, or choose a specific region.

For this you can also use the map function and target either a specific location or locations, or a radius.In our guide to geo-targeting with AdWords, we talk about a two-pronged approach to targeting a specific region with a cohesive location and keyword targeting strategy (note: the actual functionality has changed since... > Read more

December 15, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 11

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

December 13, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Campaign Best Practices: How to Name & Organize Campaigns

This is the first post in our series on the GoogleAdWords settings tab, where we’ll be looking at various options and best practices surrounding settings within your AdWords campaigns.In this post we’ll be focused on the general idea of what you actually designate as a campaign, and how you settle on a naming convention.

For a lot of first time advertisers this seems pretty straightforward, but there are actually a lot of considerations that go into making a sound decision about how to organize your campaigns and even how to name them so that as your account grows your campaign structure can easily scale with it.Creating an AdWords Campaign Structure: What Do You Need Categories For?In thinking about your AdWords campaigns you want to consider: what actually deserves its own campaign? ... > Read more

December 12, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

PPC Budgeting Best Practices for 2012, Part 2

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.2. Base Your Budget on ProfitabilityThis tip seems pretty straightforward, but with all of the nuts and bolts and minutiae that go into running successful PPC campaigns, managers sometimes forget to focus on the most important metric: profitability.

As with all things PPC and marketing in general, remember to base your decisions on profitability and the way your business actually runs. Areas of your account that are more profitable should get more attention and more of your budget.3. Don’t Arbitrarily Cap Profitable SpendIf your cam... > Read more

December 08, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 2

PPC Budgeting Best Practices for 2012: New (Free) Guide!

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read the introduction and the first tip below. Click here to download the full guide.PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 BudgetAs the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012.

If you’re relatively new to pay-per-click (PPC) marketing, you’ll probably find that budgeting for this channel can be a challenge.Setting budgets for your PPC campaigns is complicated, but it doesn’t have to be difficult. In this paper, we’ll walk through ten best practices to help you get the most from your PPC budgets in 2012.1. Getting Started: How to Determine Your Ini... > Read more

December 07, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 10

This is the 10th in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords Exp... > Read more

December 05, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Settings: The Ultimate Guide to the AdWords Settings Tab

Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab. This will be the first in a series of posts about AdWords campaign settings:As with each of these series, the main objective here is to help AdWords advertisers better navigate the increasingly confusing AdWords interface, and also to be able to help impart best practices for setting up your AdWords campaigns.

If you can’t wait for the individual posts in the series and want a quick AdWords campaign audit as to whether you’re adhering to best practices within your AdWords campaign, WordStream has a free performance grader which... > Read more

December 05, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 4
 
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