AdWords Tips Posts from the Internet Marketing Blog

How to Use the Google AdWords Display Ad Builder

This is the third post in our series on creating and analyzing Google AdWords ads. In the first two posts we walked through creating an AdWords text ad and creating an AdWords image ad. Today’s post will focus on an alternate means of creating AdWords image ads: using the Google AdWords display ad builder.

Using the Google AdWords Display Ad BuilderThe display ad builder has a lot of different features and options, so we’ll walk through some of the different things you can leverage the tool for in your AdWords campaigns. First you navigate to the tool and start to create a new ad with it:The first decision you’re faced with is the type of “template” you want to leverage in your campaign. In the left navigation of the display ad builder product you have a lot of options:As you can ... > Read more

January 16, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 6

How to Create a Google AdWords Image Ad

This is the second post in a series on Google AdWords ads. In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google AdWords campaigns.How to Set Up Your Google AdWords Image AdsFirst we’ll walk through the actual mechanics of creating an AdWords image ad.

Go to the Ads tab in AdWords, then select “Image ad” from the “New ad” drop-down menu:Then you can associate your ad with an ad group, upload your image (more on that below), and fill out a few additional fields:You’re able to upload your image (note the 50k max limit, as you may need to compress some image files) and then you designate:Image Name – This is mainly for your own housekeeping, so choose something logical that would be helpful for... > Read more

January 12, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 16

AdWords Experts Share the Secrets of Their PPC Success, Part 14

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

January 10, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

How to Create a Google AdWords Text Ad

This is the first post in a series on creating ads within the Google AdWords interface. The focus of this post will be creating text-ads within AdWords.Creating a new text ad is pretty straightforward. From within the Ads tab, click “Text ad” in the “New ad’ dropdown menu:Here you'll be able to insert the text of your new ad.

Once you’ve created an ad within the Ads tab, you can easily customize the text and preview your ad:The components of the ad are well-known to most AdWords advertisers:The Headline – The headline, as you can see from the preview, is highlighted and is your primary opportunity to capture attention.Description Lines – This is your opportunity to better describe your offering and compel the searcher to the action you want them to take next.Display URL – T... > Read more

January 09, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Google & WordStream Present 3 Paths to PPC Success [Webinar]

Nobody knows AdWords better than the experts at Google themselves, right? (Hint, hint: They're the ones who are taking your money!) So we went straight to the experts, and we’re partnering with Google to offer a new webinar next week:WHAT: 3 Paths to PPC Profitability for Small BusinessesWHEN: Wednesday, January 11 at 1:00 pm ESTWHO: Howard Tung, Strategic Partner Manager for Google Channel Sales, & WordStream Founder/CTO Larry KimWHY: If you answer “yes” to any of these questions, this webinar is for you:Do you feel that PPC is a waste of time and money?Do you question the viability of online marketing for your business?Do you need to scale your lead gen efforts but don’t know how?Do you think your business or budget is too small to use paid search marketing?With the right too... > Read more

January 05, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Ultimate Guide to Creating & Analyzing Google AdWords Ads

Over the course of the past few months we’ve created a series of series focusing on various aspects of the Google AdWords interface. Thus far we’ve covered:Google AdWords Ad ExtensionsThe Google AdWords Dimensions Tab & AdWords ReportingGoogle AdWords Campaign Settings & the AdWords Settings TabWhile Google offers their own help sections, the materials there tend to be pretty dry and of course are more geared towards the mechanics of using the interface in the way that Google wants you to use, rather than being centered around best practices for the advertiser.

And, as many of you have realized, the AdWords interface and managing AdWords campaigns has become really complex and too difficult for many busy AdWords advertisers.As a result, we’re continuing with our collection of... > Read more

January 05, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Quick Wins: Two Reports that Could Save You Thousands

If you’ve ever worked with small to medium-sized businesses on search marketing campaigns, you know that there are a lot of smart, busy people running their own AdWords campaigns. Often times these campaigns are driving lots of qualified traffic, but the people managing the campaigns don’t have much time to dedicate to making optimizations within the campaigns.

For that reason “quick wins” within an AdWords account can be very valuable to these types of advertisers, so we wanted to show you two quick reports that you can use within your campaigns that will frequently unearth some campaign inefficiencies that you didn’t realize were there.Quick Win #1: Are Search Partners Generating Quality Traffic?Each of these reports will show you a dimension of your campaigns that you might not... > Read more

January 04, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

AdWords Experts Share the Secrets of Their PPC Success, Part 13

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

January 03, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Guide to Google AdWords Advanced Settings

This is the final installment in our series on Google AdWords Campaign Settings. Previously we’ve covered:Naming and organizing your Google AdWords campaignsLocations and language settings within the AdWords settings tabGoogle AdWords bidding and budget settingsNetworks and device settings in Google AdWordsAnd in this post we’ll walk through the “advanced settings” section within AdWords campaign settiings to explain how they work and how you can best use them.

What’s Available in Google AdWords Advanced SettingsWithin the settings tab are a number of different options surrounding how your ads are displayed, targeted, and served:SchedulingAd DeliveryDemographic BiddingSocial SettingsAutomatic Campaign OptimizationAdWords Campaign ExperimentsIn this post we’ll walk through each a... > Read more

January 03, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Adwords Voucher - 20 Google AdWords Vouchers worth $2000 in Total

Ring in 2012 with these 20 AdWords vouchers to help your small business marketing efforts. Please find below 20 adwords promotional vouchers worth $100 each - for a total of $2,000 in AdWords vouchers! These adwords voucher codes are totally free and you can use them to: If you're an advertiser, you can start a new AdWords PPC Account to get more customers If you're a PPC Agency, Give these AdWords vouchers to your new customers and apply the AdWords credit on their behalf Reduce sales objections: A $100 adwords voucher can help bing on new customers on AdWords without the risk!.

New to Google AdWords? Check out Our Most Popular AdWords Articles! To maximize the value of your free google adwords voucher, read some of our most popular Pay Per Click Marketing tutorials: PPC Budgeting B... > Read more

December 30, 2011     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 20
 
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