AdWords Tips Posts from the Internet Marketing Blog
One of the most underutilized weapons in a number of AdWords accounts is ad extensions. Ad extensions allow you to take up more real estate on the SERP, providing additional links to your site, product images and other information that can draw people in and increase your click-through rates. In this guide, we’ll be walking through each of the AdWords ad extensions in detail, showing you how they work, when they work, and why you’d want to leverage them.
In this post I will provide a brief overview of each. Click the headings on each section for an in-depth look at each of the AdWords ad extensions. (You might want to go ahead and bookmark this guide now...)Google AdWords Location ExtensionsAdWords location extensions show in response to certain local queries, and the data shown to sear... > Read more
This is the third in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2Today’s interview is with Rick Archer.
Rick is the founder of Search Summit, an independent search consultancy based in Iowa. You can reach Rich at firstname.lastname@example.org.Tell us a bit about yourself. How long have you been using AdWords? Are you an Agency or an Advertiser?I’ve been using AdWords for about 10 years. I also work with adCenter, and I used to play with smaller ne... > Read more
On the surface, Google AdWords location targeting seems pretty straightforward: I tell Google where I want my ads to show and they show them only in that location. From Google’s own documentation (the number one result for “adwords location targeting” for me in Google, so it must be right, right?!):For each AdWords campaign, you can select the countries or regions and the languages for your ad.
That campaign's ads will appear only to users located in those areas and who have selected one of those languages as their preference.Emphasis is mine, but it seems to confirm what one would initially, intuitively assume. If that were all that were going on though, this would be the second nice thing I wrote about Google in the last 30 days (and that after I didn’t even totally pan AdWords E... > Read more
Sometimes the controls inside of an AdWords account can be pretty overwhelming and confusing. AdWords is constantly adding new features, and it sometimes becomes difficult – particularly for new to intermediate-level advertisers – to quickly diagnose certain specific issues in their account. I think this is particularly the case on the content network, as many advertisers with a limited knowledge of AdWords will have had most of their experience working with search campaigns.
One seemingly simple issue that often frustrates unfamiliar advertisers is how to control cost per click (CPC) on the content network. Today we’ll talk about why your content network CPCs might be higher than they need to be, and how you can correct the issue.Mistake #1: Failure to Split Out Content and SearchThi... > Read more
This is the second in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to get AdWords help and find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1Today’s interview is with Stefan van Vliet, co-owner of Dutch agency Compass Online Marketing.
Tell us a bit about yourself. How long have you been using AdWords? Are you an Agency or an Advertiser? What is your primary goal for AdWords marketing?I have been working as an SEO consultant for a small Dutch web marketing agency for some years. Last February I launched a webstore, Feestkleding 365, selling fancy dress clo... > Read more
I’m pretty excited about Google Analytics multi-channel funnel reports, which isn’t always the case for me with new Google features. The interesting thing about this new data being available in Google Analytics is that it allows advertisers to get insight into areas of their online efforts that were creating more value for their business than they’d originally anticipated.
In this post, I’ll walk through some great reports for identifying assets in your AdWords campaigns that you may have been undervaluing.Creating the Reports – Using Channel Groupings, Assisted Conversion Values, & Assisted/Last Conversion Rates to Identify Undervalued AssetsBecause they’re both Google products the multi-channel reporting suite has a lot of nice prepopulated AdWords reports. To grab these ... > Read more
This is the first in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.Our first respondent is Marko Kvesic from Zagreb, Croatia.
Follow Marko on Twitter.Tell us a bit about yourself. How long have you been using AdWords? Are you an agency or an advertiser? What is your primary goal for AdWords marketing?I'm the Online Marketing Manager at GoTraffic Online Marketing Agency. I have a master's degree in traffic science and I'm a Google AdWords Qualified Individual. I've been using AdWords for more than eight months. Since I work at an agency and I'm managing my clients' accounts, my primary goal is to ... > Read more
Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.So when Google rolls out a new display network control like topic targeting as they did in March, it’s worth taking some time to better understand how the feature works and when it makes sense to utilize it.
What is AdWords Topic Targeting?Google describes topic targeting by explaining that:Using topics to contextually target your ads offers broad targeting and reach and is a good way to connect with a large audience quickly and easily to generate awareness or drive sales. When using topic targeting, our system looks at all the terms on a page to determine the t... > Read more
Google AdWords Display Ads – Google’s Paying Close Attention to Display, Does that Mean You Should Too?
You can learn a lot about marketing from Google, and if you’re in search marketing paying close attention to what Google says and what types of things they place emphasis on are vital to your lively-hood. This is why Matt Cuttsgets 350 comments on a post announcing a change in the algorithm that affects around 2% of queries, and it’s why search marketers have a much keener interest in Google Plus and its integration in SERPs, Webmaster Tools, et al than your average social network.
So when Google starts to push something and you’re a pay-per click practitioner you pay attention. Recently I’ve been aggressively retargeted by Google’s “Watch This Space” campaign:I’ve also seen it on LinkedIn where I’m sure from a job title, skills, groups, and probably even demographic... > Read more
When I outlined four definitive sources for learning about Quality Score recently on the blog I made the point that:When talking to people who are new to SEO and PPC, one thing I often caution them about is not to get bogged down by information overload. There is a remarkable amount of content to consume pertaining to search marketing, but much of it is:Good but redundantUnique but not really applicable for many peopleHigh-quality, but too advanced for beginnersMisinformationAs a result I really like to introduce people to a very short list of two to four authoritative resources on a subject so that they can get a few different perspectives and a complete picture on the topic, avoid information overload, and ensure that they’re reading quality information.
And the same is true of learning... > Read more