AdWords Tips Posts from the Internet Marketing Blog

How Your AdWords Daily Budget Works With Ad Scheduling

AKA, How to Keep Google from Turning Your $500 Budget into $600 in SpendTake a look around any Google help forum and you’ll likely see questions about how AdWords budgeting works. They usually come from advertisers who’ve run over their monthly ad budgets for lack of understanding of this topic. I have to admit, I was one of those advertisers.

I would have felt a lot of embarrassment about my past mistakes if not for the fact the Google help experts had to do some double-checking of their own on it—that’s how (intentionally?) confusing this topic is.Most, if not all, advertisers use monthly budgets. Of course, AdWords runs on daily budgets. The way you work within this environment depends on whether or not your campaign runs every day of the month.With full confidence intact, let’... > Read more

January 20, 2014     |   Written by: Brad McMillen   |   Posted In: AdWords Tips   |   Comments: 10

How to Get New Clients: Top 6 Tips from Successful PPC Agencies

For up-and-coming digital marketing agencies, finding new customers can be a challenge. In fact, this seems to be an ongoing struggle for many of the smaller agencies that I work with. These businesses walk a fine line when it comes to prospecting clients; not only do they need to find advertisers who want to work with them, they also need to verify that these accounts are a good fit for their PPC managers—not an easy feat!I have a soft spot for up-and-coming agencies, so I made it my mission to find the top ways that successful PPC agencies get new clients.

To develop this list, I turned to a seasoned group of experts, many of whom work for, own, or consult to SEM agencies. Participants included Aaron Levy, Andrew Lolk, Andy Groller, Anisha Dattani, Bethany Bey, David Szetela, Ginny Marv... > Read more

January 16, 2014     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 27

Live Webinar: Totally Insane Techniques Guaranteed to 3X Your CTR

This might hurt a little – apologies, but I promise it will feel better in the long run. Coming to terms with this important realization is the first step in your PPC recovery. Are you ready for it?You’re doing PPC wrong.I know that’s frustrating to hear; if you’re like most SMB marketers, you think you’re already doing everything you can to better manage your paid search campaigns.

I hate to break it to you, but if you’re following conventional wisdom and managing your account in the same way you and every one of your competitors has been for the last several years, you’re throwing money out the door.In an upcoming webinar, I’m going to show you how to break free of the mold the vast majority of PPC marketers have trapped themselves into.You’re throwing out your 1% CTR a... > Read more

January 15, 2014     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 9

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Why just market … when you can remarket?!We recently shared The Complete Guide to AdWords Remarketing Best Practices – but it wasn’t 100% complete because it didn’t cover remarketing with YouTube videos.Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are primed to fill this void.

Remarketing with YouTube videos will allow you to:Grab your potential customer’s attention and explain to them why your product is beneficial.Step outside of the 70-character limit of conventional text ads and push beyond the dull, static nature of image ads.Connect more directly with customers by explaining and demonstrating your product or service in a 30-second cli... > Read more

January 15, 2014     |   Written by: Chris Panetta   |   Posted In: AdWords Tips   |   Comments: 3

Bid Optimization: Getting Started with Bid Optimization in AdWords

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down the essentials of PPC bid optimization into digestible little pieces for you.

We’re here to help you start taking the baby steps that are key to managing your bids easily and effectively!Getting Started: PPC Budgeting and First-Time BidsBreaking it Down: Identifying Budget and ScaleBefore you even think about bidding, you’ll want to figure out how much money you’d like to spend. Your daily/monthly/annual budget is a critical part of your PPC strategy so take the time to start on the right foot.When you... > Read more

January 08, 2014     |   Written by: Zina Kayyali   |   Posted In: AdWords Tips   |   Comments: 2

Need a PPC Audit? Get a Fast, Free PPC Audit with AdWords Grader Plus

January is the traditional time to take stock of your life, assess what’s missing, and set new goals. Chances are, your PPC account could use the January treatment. The holidays are over, you’re back from vacation, and your AdWords account is probably as messy as your kitchen, or as bloated as … never mind.

The point is, it’s time for a PPC audit – you need to benchmark where you’re at so you know where to focus your efforts in the new year.Two years ago, we created the AdWords Performance Grader to help advertisers audit and analyze their Google AdWords accounts. It’s basically the fastest, easiest, and by far the cheapest (you can’t get cheaper than free) way to audit your PPC account. You link the tool up to your AdWords account through a 100% secure OAuth connection (on... > Read more

January 07, 2014     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Guide: How to Use Google AdWords for Apartment Marketing

As the marketing director for Rentping Media, a marketing agency that focuses exclusively on the apartment industry, I have had the unique opportunity to optimize our PPC strategy across hundreds of apartment communities in over 20 states for the last couple of years. Through a lot of trial and a lot of error, our agency has honed a very precise strategy for apartment marketing that takes into account the unique challenges of apartment marketing.

In this article, I wanted to provide background insight into why marketing for apartments on AdWords has its own set of idiosyncrasies, as well as the top five performance tweaks to make your apartment campaigns extremely effective.The Unique Challenges of Apartment MarketingWhen your product is an apartment, you inherently have different challenge... > Read more

January 06, 2014     |   Posted In: AdWords Tips   |   Comments: 5

Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements

The Gmail platform has been evolving, and Gmail advertising options are no exception. The ongoing Gmail Sponsored Promotions (GSP) beta was rolled out in early 2013, introducing new targeting and display options for advertisers. Previously, search marketers could target an audience on Gmail through managed placements.

With GSP, Gmail advertising targeting became much more advanced. Aside from your normal display targeting options via the AdWords interface (age, demographic, keywords), you can now target by more options including email address, subject line, job title and product category. The catch? A very high spend requirement, without guaranteed results.The promos are also managed through an interface separate from Google AdWords, which can only be opened in the Chrome browser. Here’s... > Read more

January 03, 2014     |   Written by: Jaclyn Jordan   |   Posted In: AdWords Tips   |   Comments: 6

Google Engagement Ads – Should Small Businesses Use Them?

What Are Google Engagement Ads?Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent branding across ad formats, and a Shopping Catalog Lightbox, which allows users to display multiple products from a merchant center account.

These campaigns are only available on a cost-per-engagement basis, which allows advertisers to bid and pay only if a user has engaged with their ads. Google defines “engagement” as a user mousing over the ad for more than two seconds. This delay eliminates accide... > Read more

January 02, 2014     |   Written by: Ben Cohen   |   Posted In: AdWords Tips   |   Comments: 0

Deduping Keywords: How to Identify & Remove Duplicate Keywords from Your PPC Account

Around this time last year, I had a pretty ambitious list of New Year’s resolutions cued up for 2013. I’m ashamed to report that I did not successfully complete a single item during the course of the year. In retrospect, my problem was that I set the bar far too high—I mean really, who loses 20 pounds and masters the Spanish language in only 365 days?—and as a result, I gave up pretty quickly.

When it comes to managing PPC accounts, I face a similar problem. I tend to bite off more than I can chew and then get too discouraged to complete it.This year, I’ve learned my lesson. I’m setting more manageable goals and am determined to complete them. The first item on my checklist is to identify and remove duplicate keywords, so I can start the New Year with a nice, clean account.Why ... > Read more

December 31, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 20
 
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