AdWords Tips Posts from the Internet Marketing Blog

Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives

 Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t. As it turns out, this is one of the best moves my client, Rolands, has made.Rolands oversees paid search for AD Net, a Taiwanese manufacturer of Formosa cables.

A few weeks ago, as he was mining his search query data, he noticed that his ads were showing to searchers looking for videos of Justin Bieber—not exactly his target audience!He quickly realized that Google considered “Bieber” to be a misspelling of “fiber,” which is one of the most prominent keywords in his account. There were so many variations of Bieber queries that Rolands found himself “cleaning Biebers for the next few weeks.”If you... > Read more

January 29, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 12

New Webinar: Top 10 Ways to Outsmart Your PPC Competition in 2013

Join us for our next free webinar: The Top 10 Ways to Outsmart Your Competition in 2013. This webinar will take place next Wednesday, January 23 at 1 pm EST.I'll be presenting along with Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, to show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year, and stay ahead of your competition!You’ll learn how to:Improve your Quality ScoresGet through to potential customers at the end of the funnelSpend less per lead, and more!After registering you’ll receive a confirmation email with instructions to join the webinar.

Even if you can't make the live webinar at this time, sign up anyway. We'll send you the slides and recording of the webinar after the... > Read more

January 18, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Sign Up for PPC Hero’s Hero Conference

Tonight (January 11, 2013) at midnight is the deadline for early registration of Hanapin Marketing’s Hero Conference, a 3-day, all-PPC conference in Austin, TX, April 8-10.Three great reasons to sign up for Hero Conf todayI’ll be speaking! And I’d love to meet you. Check out the full list of speakers to see all the PPC heroes you’ll be able to learn from – including my friends and colleagues: Bryan Eisenberg, Chad Summerhill, George Michie, Elizabeth Marsten, Jeff Allen, Joe Kerschbaum, Shawn Livengood, Noran El-Shinnawy, Matt Van Wagner, and many more.

And me! :)Bang for the buck. Hero Conf has a low speaker to attendee ratio for more one-on-one time, and is less expensive than similar industry conferences. (And you get the best price if you sign up today.)Total PPC focus. A lot... > Read more

January 11, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

25 PPC Tips & Tricks to Try in 2013

The gym is always extra-crowded this time of year, full of people redoubling their fitness efforts and trying to stick to their weight loss resolutions. The good news is, you can apply the same enthusiasm to your AdWords account without having to park at a crowded gym and fight for a spot on a bench or in your favorite class!Are you ready to kick some AdWords ass in 2013? Try out these 25 tips from our Customer Success team to save time and money and get better results.

Enable SitelinksSitelinks! They are quick and easy to implement (through WordStream software or AdWords), cost no additional money and can have an enormous impact on CTR’s.Erin Sagin, Customer Success SpecialistLog Your PerformanceI track my results daily. First thing I do every morning is log yesterday’s account le... > Read more

January 03, 2013     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 38

Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free Download)

We created a Google remarketing cheatsheet as a take-home for a recent webinar. It’s a handy reference for anyone who is interested in setting up a remarketing campaign in AdWords. Below is the 12-step process to setting up a new remarketing list, and you can click here to download the cheatsheet as a PDF.

Thanks to our SEM Manager Rich Griffin for creating this resource!Define your remarketing strategy.Will you target all visitors to your site?Are you only interested in targeting visitors to a specific page?Create the remarketing code.AdWords > Shared Library > Audiences > + New Audience > Remarketing ListFill in all of the required parameters including membership duration, list name, and a brief description of the tag. Then click “save.”Navigate to the new remarketing c... > Read more

December 19, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 31

I Will Audit Your PPC Account For Free!

 Struggling with PPC advertising? Do you want to take your AdWords account performance to the next level? I can help!I’ll do a complete PPC audit of your AdWords paid search account – for free. Seriously!Next week – on Wednesday, December 12 at 1:00PM EST, I’ll be doing a live webinar with my colleague, Sean Quadlin from Hanapin Marketing (the folks who run the PPC Hero blog!).

Click here to register for the Webinar.During the presentation, I’ll be holding a live PPC optimization clinic – Sean and I will review 2 AdWords accounts and point out areas of strengths, and uncover opportunities to improve your PPC account performance.A few years ago, I used to charge over $1000 for doing a custom PPC audit like this! But we’ll do it live, in-person and at no cost to you (excep... > Read more

December 06, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Why Use AdWords? Here Are 10 Reasons

 The Effectiveness of Google Ads Being Called to Question“Why use AdWords” and "Does Google AdWords Work?" are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

We believe that AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business. Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI. We’ve devoted countless pages to how you should use AdWords. In this post, we’ll answer the question of why you should use it.Before an... > Read more

December 03, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 23

YouTube Advertising: How to Advertise in YouTube Videos

YouTube’s growing prominence in popular culture has shown that it can serve as much more than just a way to share adorable kitten videos – it has become a highly effective venue for accessing massive audiences through online advertising.YouTube has become the venue by which budding musicians and performers get their first big break.

Justin Bieber first got discovered on YouTube, and more recently YouTube has made Psy’s hit “Gangnam Style” the most viral video of all time. And that’s not just an empty title – “Gangnam Style” has reached nearly 1 billion views, and those views can be equated to serious YouTube advertising revenue.(Source: WordStream, Inc. provider of PPC and AdWords tools.)To put things in perspective: YouTube gets over 1 billion views per day, which means ... > Read more

November 27, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 17

WordStream & HubSpot Present 5 Ways to Leverage PPC this Holiday Season [Webinar]

 As a business owner or marketer, you need results FAST during the holidays. More than any other marketing channel, PPC is fast, scalable, and can get you the results you need!WHAT:  5 Ways to Leverage PPC this Holiday SeasonWHEN:  Thursday, November 29 at 12:00 PM (Noon) EST (5:00 pm GMT/UTC)WHY:  You'll leave this webinar with easy, actionable tips for reaching more potential customers through PPC.

You'll also have the opportunity to ask questions and get expert advice on creating AdWords campaigns for the holiday season. In this webinar, Dan Slagen, head of global marketing relations at HubSpot and I, will show you how to:Implement a successful PPC campaign in time for the holiday rushFind the right keywords to rank in paid searchUse PPC to complement your organ... > Read more

November 20, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 2

The AdWords Performance Grader, Now with Industry Benchmark Data! Find Out How You Compare to Industry Peers

Due to recent changes in Google’s API policy, the content of this blog post has been removed. Please see the following blog post for details: Important Update on WordStream's Infographic Research and AdWords Performance Grader. Hit me up on Twitter: Follow @larrykim... > Read more

November 12, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 2
 
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