If you’ve ever worked with small to medium-sized businesses on search marketing campaigns, you know that there are a lot of smart, busy people running their own AdWords campaigns. Often times these campaigns are driving lots of qualified traffic, but the people managing the campaigns don’t have much time to dedicate to making optimizations within the campaigns.

For that reason “quick wins” within an AdWords account can be very valuable to these types of advertisers, so we wanted to show you two quick reports that you can use within your campaigns that will frequently unearth some campaign inefficiencies that you didn’t realize were there.Quick Win #1: Are Search Partners Generating Quality Traffic?Each of these reports will show you a dimension of your campaigns that you might not... > Read more

This is the final installment in our series on Google AdWords Campaign Settings. Previously we’ve covered:Naming and organizing your Google AdWords campaignsLocations and language settings within the AdWords settings tabGoogle AdWords bidding and budget settingsNetworks and device settings in Google AdWordsAnd in this post we’ll walk through the “advanced settings” section within AdWords campaign settiings to explain how they work and how you can best use them.

What’s Available in Google AdWords Advanced SettingsWithin the settings tab are a number of different options surrounding how your ads are displayed, targeted, and served:SchedulingAd DeliveryDemographic BiddingSocial SettingsAutomatic Campaign OptimizationAdWords Campaign ExperimentsIn this post we’ll walk through each a... > Read more

This is the latest installment in a series on Google AdWords campaign settings. In the first post in the series, we talked about how to name and organize your Google AdWords campaigns, in the second post we focused on locations and languages settings within the AdWords settings tab, and in the third post in the series we offered best practices around Google AdWords bidding and budget settings.

In this post we’ll walk through the networks and devices settings within the AdWords campaign settings options.Google AdWords Network TargetingThe first set of options for AdWords advertisers lies within the AdWords network targeting menu. Your first option is to target “All available sites” or “Let me choose”:As you can see Google is “recommending” targeting all available sites fo... > Read more

This is the latest in a series of posts on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns and in the second post we focused on locations and languages settings within the AdWords settings tab. The topic for this post is bidding and budget settings for AdWords campaigns.

Google AdWords Bidding SettingsAdWords' bidding options offer advertisers a variety of ways to manage bids:Focus on ClicksThis bidding option allows you to manage your bids at the cost per click (CPC) level. When focusing on clocks you can make use of a few different options.Manually setting bids for clicks means you can control your bids at the keyword level and set the maximum cost you’re willing to pay for clicks.You can also cede c... > Read more