AdWords Tips Posts from the Internet Marketing Blog

AdWords Geo Targeting Demystified – Advanced Location Options

I can’t tell you how frequently I receive frustrated emails from clients who encounter surprises in their geo reports. Why is Google showing their ads to people in India if their geo targeting is set to New Jersey? Geo targeting seems like one of the easiest decisions you can make when setting up an AdWords campaign, but it’s not as straightforward as it may seem.

Let’s say I run a website that sells baked goods within Maryland. By default, my geo-targeted ads would be eligible to show to searchers who:Are physically located in Maryland: This one is pretty straightforward. As long as the searcher’s IP address is located within my target region, Google can show my ads.Are located outside of my target area, but are looking for products in my area: This searcher could be in Boston, but... > Read more

February 11, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 17

It's Not Too Late. Capture Last-Minute Intent this Valentine's Day!

You might be thinking two things to yourself when you read the title. One, “I don’t sell flowers or hallmark cards - why should I have a Valentine’s Day game plan for my PPC account?” Or two, “It’s definitely too late to create a PPC campaign for the holiday coming up. It’s next week for crying out loud!” Well, think again!According to Google, this year’s projected Valentine’s Day sales are expected to hit $18.

6 billion with about 40% of smartphone owners doing shopping research online and 46% of tablet users joining the party. From my years of independent field research, I have concluded that there are two types of shoppers out there: Slackers (of which are mostly males) and planners.As an advertiser, you have 18.6 billion reasons to put some effort into setting up a f... > Read more

February 08, 2013     |   Written by: Nefer Lopez   |   Posted In: AdWords Tips   |   Comments: 12

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

Google today announced a bold and sweeping set of changes to their AdWords PPC management platform in a bid to greatly simplify mobile ad campaign management – at stake is the future of Google’s advertising business itself. All of the new AdWords Enhanced Campaign features – which I believe will greatly increase both mobile advertising adoption and Google’s revenues from mobile search – will become available to customers by the end of the month.

In this article, I’ll walk through AdWords Enhanced Campaigns in detail. If you’re interested in the growing mobile search space (and you all should be!), pay close attention. These changes will affect all advertisers before the end of the year and fundamentally change the online ad landscape as we know it.Table of Contents:Enhanced C... > Read more

February 06, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 46

You Have 30 Minutes to Work on Your AdWords Account. What Should You Do?

Everyone wants to know the "magic formula" to set up and manage your AdWords account. To put it simply, you're out of luck. There really is no "right way," but there certainly are ways that are "more right" than others.Figuring out how to spend the limited time you have in AdWords can be a daunting task.

Since no two accounts are the same, it is equally difficult to put together a workflow that will encompass every account. Keeping that in mind, below is my guide to optimizing and then maintaining your AdWords account in minimal time.Ensure Your Ad Groups Are GranularGoogle recommends keeping Ad Groups between 20-30 keywords. I find this misleading. The single most important thing I stress to my clients is to keep your ad groups small and defined. That means keeping every keyword in an Ad ... > Read more

February 04, 2013     |   Written by: Ben Cohen   |   Posted In: AdWords Tips   |   Comments: 8

Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives

 Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t. As it turns out, this is one of the best moves my client, Rolands, has made.Rolands oversees paid search for AD Net, a Taiwanese manufacturer of Formosa cables.

A few weeks ago, as he was mining his search query data, he noticed that his ads were showing to searchers looking for videos of Justin Bieber—not exactly his target audience!He quickly realized that Google considered “Bieber” to be a misspelling of “fiber,” which is one of the most prominent keywords in his account. There were so many variations of Bieber queries that Rolands found himself “cleaning Biebers for the next few weeks.”If you... > Read more

January 29, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 12

New Webinar: Top 10 Ways to Outsmart Your PPC Competition in 2013

Join us for our next free webinar: The Top 10 Ways to Outsmart Your Competition in 2013. This webinar will take place next Wednesday, January 23 at 1 pm EST.I'll be presenting along with Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, to show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year, and stay ahead of your competition!You’ll learn how to:Improve your Quality ScoresGet through to potential customers at the end of the funnelSpend less per lead, and more!After registering you’ll receive a confirmation email with instructions to join the webinar.

Even if you can't make the live webinar at this time, sign up anyway. We'll send you the slides and recording of the webinar after the... > Read more

January 18, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Sign Up for PPC Hero’s Hero Conference

Tonight (January 11, 2013) at midnight is the deadline for early registration of Hanapin Marketing’s Hero Conference, a 3-day, all-PPC conference in Austin, TX, April 8-10.Three great reasons to sign up for Hero Conf todayI’ll be speaking! And I’d love to meet you. Check out the full list of speakers to see all the PPC heroes you’ll be able to learn from – including my friends and colleagues: Bryan Eisenberg, Chad Summerhill, George Michie, Elizabeth Marsten, Jeff Allen, Joe Kerschbaum, Shawn Livengood, Noran El-Shinnawy, Matt Van Wagner, and many more.

And me! :)Bang for the buck. Hero Conf has a low speaker to attendee ratio for more one-on-one time, and is less expensive than similar industry conferences. (And you get the best price if you sign up today.)Total PPC focus. A lot... > Read more

January 11, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

25 PPC Tips & Tricks to Try in 2013

The gym is always extra-crowded this time of year, full of people redoubling their fitness efforts and trying to stick to their weight loss resolutions. The good news is, you can apply the same enthusiasm to your AdWords account without having to park at a crowded gym and fight for a spot on a bench or in your favorite class!Are you ready to kick some AdWords ass in 2013? Try out these 25 tips from our Customer Success team to save time and money and get better results.

Enable SitelinksSitelinks! They are quick and easy to implement (through WordStream software or AdWords), cost no additional money and can have an enormous impact on CTR’s.Erin Sagin, Customer Success SpecialistLog Your PerformanceI track my results daily. First thing I do every morning is log yesterday’s account le... > Read more

January 03, 2013     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 41

Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free Download)

We created a Google remarketing cheatsheet as a take-home for a recent webinar. It’s a handy reference for anyone who is interested in setting up a remarketing campaign in AdWords. Below is the 12-step process to setting up a new remarketing list, and you can click here to download the cheatsheet as a PDF.

Thanks to our SEM Manager Rich Griffin for creating this resource!Define your remarketing strategy.Will you target all visitors to your site?Are you only interested in targeting visitors to a specific page?Create the remarketing code.AdWords > Shared Library > Audiences > + New Audience > Remarketing ListFill in all of the required parameters including membership duration, list name, and a brief description of the tag. Then click “save.”Navigate to the new remarketing c... > Read more

December 19, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 31

I Will Audit Your PPC Account For Free!

 Struggling with PPC advertising? Do you want to take your AdWords account performance to the next level? I can help!I’ll do a complete PPC audit of your AdWords paid search account – for free. Seriously!Next week – on Wednesday, December 12 at 1:00PM EST, I’ll be doing a live webinar with my colleague, Sean Quadlin from Hanapin Marketing (the folks who run the PPC Hero blog!).

Click here to register for the Webinar.During the presentation, I’ll be holding a live PPC optimization clinic – Sean and I will review 2 AdWords accounts and point out areas of strengths, and uncover opportunities to improve your PPC account performance.A few years ago, I used to charge over $1000 for doing a custom PPC audit like this! But we’ll do it live, in-person and at no cost to you (excep... > Read more

December 06, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0
 
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