AdWords Tips Posts from the Internet Marketing Blog
AdWords Releases Super-Sized Ad Text Headlines
Breaking News: Google has this week modified their ad headline format giving you yet another reason to care about Quality Score. The new ad headline may display twice as much information as before, combining both your headline and description line 1 fields, into one super-big headline (with its larger, bolder font) where it’s most likely to be noticed.
This change in ad text headline format only affects high Quality Score ads that appear above the search results on Google. Additionally, it will only super-size your ad text if each line appears to be a distinct sentence and ends in the proper punctuation. The headline and description line 1 will be separated by a hyphen. Now, some top placement ads will have even longer, more eye-catching headlines. Here's just one example of the lon... > Read more
AdWords Negative Keyword Lists: A Negative User Experience
This is a guest post by Chad Summerhill, author of the blog PPC Prospector, provider of free PPC tools and PPC tutorials, and in-house AdWords Specialist at Moving Solutions, Inc. (UPack.com and MoveBuilder.com). When you have to read a help file to understand how to use a feature, doesn’t it bug you? Don’t you wish that things were a little more intuitive and easy to use? For whatever reason, the AdWords team seems to be masters at releasing very useful features (sometimes awesome features like Broad Match Modifiers) and then making them a pain to use.
You may remember my concerns about ACE for ads a few weeks back. Again, ACE for ads is great, but no fun to use. I hate to be negative about negative keywords, which I love so much (see my posts on search query mining... > Read more
Free AdWords Coupons - Google Adwords Promotional Codes
WordStream's Special Promotion:Learn AdWordsAdWords CouponsCoupon Use TermsHello! We are offering 20 more AdWords coupons to help your business find additional customers. Please find below 20 adwords promotional coupons worth $100 each - a total of $2,000 in AdWords vouchers!These AdWords vouchers are completely free and you can use them to:Gain competitive advantage: Win new clients by offering $100 free AdWords credit.
Build customer loyalty: Start new customers on AdWords with a risk-free trial. But First, Check out Our Most Popular AdWords Articles!If you're starting an adwords account, be sure to check out some of our top free PPC training articles to ensure your google adwords promos are put to good use:What is a good Click Through Rate (CTR) for PPC?Comparing Bing PPC vs. Google... > Read more
Google AdWords Videos: 20 PPC Videos to Help You Learn How to Use AdWords
If you're new to AdWords, the platform can seem overwhelming, and like anything you'll likely look for help in the form of forums, tutorials and books. There are a lot of great training programs (like PPC Blog and Certified Knowledge), a number of excellent books (like Brad Geddes' Advanced Google AdWords and David Szetela's Pay Per Click Marketing an Hour a Day), and of course AdWords' own help resources.
One challenge people new to AdWords sometimes face is that the help materials can be a bit dry, and the complexity of the AdWords platform can be a bit intimidating. As a result a lot of times videos can be a good way to get going and can help you understand how your ads are served. Once you understand the basic idea behind pay-per-click marketing these videos will help you to get a more ... > Read more
Analyzing Your AdWords Geographic Report Using Tableau
Is the Latest AdWords Feature for Me? The Value of the Ad Interactions Report
AdWords is getting very complicated. There are new features being churned out constantly, and if you're a new advertiser or simply not a paid search expert, it's difficult to keep up with what's in the interface, let alone make use of all the tools. Obviously we can't review the utility of every single new feature for every single advertiser here on the blog, but I thought it would be useful to walk through a specific feature for a specific type of advertiser.
The aim will be to offer advice for how to evaluate new features and whether there's utility in leveraging them for your own AdWords campaigns. Evaluating a New AdWords Feature: The Ad Interactions Report AdWords announced the introduction of a new report in the dimensions tab (the reports' having moved to the dimensions tab is ... > Read more
AdWords Changing Format of Display URL
In any given month, AdWords experiments with numerous subtle variations of the Google search results page, testing everything from font sizes and colors to layouts and spacing, as well as dozens of other variables. Recently, they found that by standardizing the look of the URLs on the page, it had a slight improvement on ad click-through rates.
As a result, they're changing the appearance of the display URLs of all ads that appear on Google and search partner sites. This is a global launch that affects all Google domains. Following the change, the domain portion of the display URL will always be shown in lowercase letters. The following illustration shows an example of how the ads will be displayed post-change. This change affects the domain portion of the display URL, including any subdo... > Read more
New to AdWords? Five Things You May Not Know About Your AdWords Account
If you're a paid search expert focused on managing pay-per-click campaigns, you're likely up to date with Google's constantly expanding feature set. But if you're new to AdWords or are managing paid search campaigns as one of multiple responsibilities, it's likely there are some important things going on in your account that you aren't even aware of.
In this post we'll call out five key things that many PPC advertisers don't realize about their Google AdWords accounts. 1. Keywords Aren't Actually What Searchers Are Typing Mining search queries is a crucial part of the paid search management process, but many advertisers aren't aware of the fact that keywords aren't search queries: the keywords you bid on frequently aren't the things people are actually searching for. Because of the way mat... > Read more
AdWords Campaign Experiments Adds Ads: Why I'm Disappointed
This is a guest post by Chad Summerhill, author of the blog PPC Prospector, provider of PPC tutorials, and in-house AdWords Specialist at Moving Solutions, Inc. (UPack.com and MoveBuilder.com). Was anyone else a little confused and let down when Google launched AdWords Campaign Experiments back in August without the ability to test ads? Instead of the obvious new ad testing features, Google focused on split testing across ad groups and campaigns for changes to keywords and ad groups.
For example: The first test I ran was a keyword reduction test. I paused low impressions, low Quality Score keywords, etc. for an entire campaign. ACE worked great for this type of test. But why not start with the ads? Ads are the single most tested element of anyone’s PPC campaign, and yet they wer... > Read more
Exporting AdWords Campaign Experiments: How to Report on ACE
We recently did a post on how to use AdWords Campaign Experiments and why they have the potential to be so powerful. In that article and in Joe Kershbaum's post over on Search Engine Watch, one of the biggest complaints was what a hassle it is to export AdWords data and report on it from Excel. It certainly is significantly more work than it needs to be, but because I think this is such an amazing tool (it can be as valuable to a PPC campaign as Website Optimizer, in many ways) I think it's worth walking through how you can actually get at the output of your campaign experiments so that you can act on the insights.
Defining the Problem - Why AdWords Exporting of ACE Needs Help Let's imagine we've set up a nice AdWords campaign experiment. How do we view this data? Well, we can start by cre... > Read more
