AdWords Tips Posts from the Internet Marketing Blog
This is the fifth and final post in our series on creating and analyzing Google AdWords ads. In the previous four installments we’ve covered:Creating a Google AdWords Text AdCreating a Google AdWords Image AdUsing the Google AdWords Display Ad BuilderCreating Google AdWords Video Ads & Mobile AdsThis post will focus on analyzing the AdWords ads you’ve created.
How to Analyze Your Ads within the Google AdWords InterfaceIf you’re looking to evaluate the performance of your ads, an obvious first step is to take a look within the AdWords interface to see how ads are performing. Here you can do things like customize date ranges, look at cost, click, impression, and conversion data, and quickly make changes to your ads:This is a very useful view and interface if you’re optim... > Read more
The Industries that Spent the Most on AdWords and What It Tells Us About the State of the US EconomyOn the heels of Google’s “disappointing” earnings announcement last Thursday – they generated a whopping $37.9 billion in revenues in 2011 – we conducted our own analysis to determine the top 10 industries that spent the most money on Google advertising last year.
The results are summarized in our Google revenues infographic, also shown below (click the image to enlarge).Google AdWords Revenue:Top 10 SpendersRevenue DataRevenue SourcesGrow Your Business With PPCWe think that the results of our analysis reveal some surprising insights into the current state of the US economy – read on for more commentary.The Top 10 Industries that Spent Big on Google AdWords in 2011Finance & I... > Read more
This is the fourth post in a series on creating and analyzing Google AdWords ads. Previously in the series we’ve covered a variety of topics related to AdWords ads:How to Create a Google AdWords Text AdHow to Create a Google AdWords Image AdHow to Use the Google AdWords Display Ad BuilderIn today’s post, we’ll be focusing on how to create video ads and mobile ads via Google AdWords.
Creating Video Ads with Google AdWordsThe first step to creating a video or mobile ad is very similar to the way you would create an image or text ad. Go to the Ads tab and select “Video ad” or “WAP mobile ad” from the “New ad” dropdown menu:We’ll start with video ads. The first choice you’re presented with is selecting a video ad template:The templates include:YouTube Promoted Video Templa... > Read more
This is the third post in our series on creating and analyzing Google AdWords ads. In the first two posts we walked through creating an AdWords text ad and creating an AdWords image ad. Today’s post will focus on an alternate means of creating AdWords image ads: using the Google AdWords display ad builder.
Using the Google AdWords Display Ad BuilderThe display ad builder has a lot of different features and options, so we’ll walk through some of the different things you can leverage the tool for in your AdWords campaigns. First you navigate to the tool and start to create a new ad with it:The first decision you’re faced with is the type of “template” you want to leverage in your campaign. In the left navigation of the display ad builder product you have a lot of options:As you can ... > Read more
This is the second post in a series on Google AdWords ads. In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google AdWords campaigns.How to Set Up Your Google AdWords Image AdsFirst we’ll walk through the actual mechanics of creating an AdWords image ad.
Go to the Ads tab in AdWords, then select “Image ad” from the “New ad” drop-down menu:Then you can associate your ad with an ad group, upload your image (more on that below), and fill out a few additional fields:You’re able to upload your image (note the 50k max limit, as you may need to compress some image files) and then you designate:Image Name – This is mainly for your own housekeeping, so choose something logical that would be helpful for... > Read more
This is the first post in a series on creating ads within the Google AdWords interface. The focus of this post will be creating text-ads within AdWords.Creating a new text ad is pretty straightforward. From within the Ads tab, click “Text ad” in the “New ad’ dropdown menu:Here you'll be able to insert the text of your new ad.
Once you’ve created an ad within the Ads tab, you can easily customize the text and preview your ad:The components of the ad are well-known to most AdWords advertisers:The Headline – The headline, as you can see from the preview, is highlighted and is your primary opportunity to capture attention.Description Lines – This is your opportunity to better describe your offering and compel the searcher to the action you want them to take next.Display URL – T... > Read more
Over the course of the past few months we’ve created a series of series focusing on various aspects of the Google AdWords interface. Thus far we’ve covered:Google AdWords Ad ExtensionsThe Google AdWords Dimensions Tab & AdWords ReportingGoogle AdWords Campaign Settings & the AdWords Settings TabWhile Google offers their own help sections, the materials there tend to be pretty dry and of course are more geared towards the mechanics of using the interface in the way that Google wants you to use, rather than being centered around best practices for the advertiser.
And, as many of you have realized, the AdWords interface and managing AdWords campaigns has become really complex and too difficult for many busy AdWords advertisers.As a result, we’re continuing with our collection of... > Read more
If you’ve ever worked with small to medium-sized businesses on search marketing campaigns, you know that there are a lot of smart, busy people running their own AdWords campaigns. Often times these campaigns are driving lots of qualified traffic, but the people managing the campaigns don’t have much time to dedicate to making optimizations within the campaigns.
For that reason “quick wins” within an AdWords account can be very valuable to these types of advertisers, so we wanted to show you two quick reports that you can use within your campaigns that will frequently unearth some campaign inefficiencies that you didn’t realize were there.Quick Win #1: Are Search Partners Generating Quality Traffic?Each of these reports will show you a dimension of your campaigns that you might not... > Read more