AdWords Tips Posts from the Internet Marketing Blog
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.Google AdWords Location SettingsAfter you name your campaign the first big choice you’re presented with is what location or locations to target:You can use one of the defaults, or choose a specific region.
For this you can also use the map function and target either a specific location or locations, or a radius.In our guide to geo-targeting with AdWords, we talk about a two-pronged approach to targeting a specific region with a cohesive location and keyword targeting strategy (note: the actual functionality has changed since... > Read more
This is the first post in our series on the GoogleAdWords settings tab, where we’ll be looking at various options and best practices surrounding settings within your AdWords campaigns.In this post we’ll be focused on the general idea of what you actually designate as a campaign, and how you settle on a naming convention.
For a lot of first time advertisers this seems pretty straightforward, but there are actually a lot of considerations that go into making a sound decision about how to organize your campaigns and even how to name them so that as your account grows your campaign structure can easily scale with it.Creating an AdWords Campaign Structure: What Do You Need Categories For?In thinking about your AdWords campaigns you want to consider: what actually deserves its own campaign? ... > Read more
We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.2. Base Your Budget on ProfitabilityThis tip seems pretty straightforward, but with all of the nuts and bolts and minutiae that go into running successful PPC campaigns, managers sometimes forget to focus on the most important metric: profitability.
As with all things PPC and marketing in general, remember to base your decisions on profitability and the way your business actually runs. Areas of your account that are more profitable should get more attention and more of your budget.3. Don’t Arbitrarily Cap Profitable SpendIf your cam... > Read more
We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read the introduction and the first tip below. Click here to download the full guide.PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 BudgetAs the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012.
If you’re relatively new to pay-per-click (PPC) marketing, you’ll probably find that budgeting for this channel can be a challenge.Setting budgets for your PPC campaigns is complicated, but it doesn’t have to be difficult. In this paper, we’ll walk through ten best practices to help you get the most from your PPC budgets in 2012.1. Getting Started: How to Determine Your Ini... > Read more
Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab. This will be the first in a series of posts about AdWords campaign settings:As with each of these series, the main objective here is to help AdWords advertisers better navigate the increasingly confusing AdWords interface, and also to be able to help impart best practices for setting up your AdWords campaigns.
If you can’t wait for the individual posts in the series and want a quick AdWords campaign audit as to whether you’re adhering to best practices within your AdWords campaign, WordStream has a free performance grader which... > Read more
This is the last post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportGoogle AdWords Free Clicks ReportIn this post, we’ll be walking through the call details report in the AdWords dimensions tab.
What Is the AdWords Call Detail Report?The Google AdWords call detail report offers data around AdWords-enabled call tracking via call metrics or AdWords call extensions.In general call extensions from AdWords leverage Google Voice to allow you to track not just activity on your site (v... > Read more
This is the latest post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportIn this post, we’ll be walking through the free click report in the AdWords dimensions tab.
What Are “Free Clicks” According to AdWords?First we need to determine what Google is defining as “free clicks.” The free clicks report provides you with data about how people interact with different components of your ad, and about actions they take. It's important to note that these "free clicks" aren't all c... > Read more
If you own a small company and use or are considering using Google pay-per-click (AdWords) for your goods and services, this article is meant for you. I’m including two practical Excel techniques in this article: How to write Google PPC ads using Excel.How to estimate profit/loss for a Google PPC campaign.
Fun Stuff – Writing Google PPC Ads with ExcelFirst the fun stuff. Seven years ago when I ran my one and only Google PPC campaign (a profitable one), I really didn’t enjoy writing Google pay-per-click ads. I hated counting the letters in the ads to meet Google’s criteria.Ad line #1: 25 characters.Ad line #2: 35 characters.Ad line #3: 35 characters.I wrote the ads on scraps of paper when I had creative flashes. Naturally I lost some of the slips of paper and started using ... > Read more