AdWords Tips Posts from the Internet Marketing Blog

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

This is the last post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportGoogle AdWords Free Clicks ReportIn this post, we’ll be walking through the call details report in the AdWords dimensions tab.

What Is the AdWords Call Detail Report?The Google AdWords call detail report offers data around AdWords-enabled call tracking via call metrics or AdWords call extensions.In general call extensions from AdWords leverage Google Voice to allow you to track not just activity on your site (v... > Read more

December 01, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Free Clicks? The Google AdWords Free Clicks Report in the Dimensions Tab

This is the latest post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportIn this post, we’ll be walking through the free click report in the AdWords dimensions tab.

What Are “Free Clicks” According to AdWords?First we need to determine what Google is defining as “free clicks.” The free clicks report provides you with data about how people interact with different components of your ad, and about actions they take. It's important to note that these "free clicks" aren't all c... > Read more

November 28, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Using Excel for Google PPC: Fun Stuff and Hard Stuff

If you own a small company and use or are considering using Google pay-per-click (AdWords) for your goods and services, this article is meant for you. I’m including two practical Excel techniques in this article: How to write Google PPC ads using Excel.How to estimate profit/loss for a Google PPC campaign.

Fun Stuff – Writing Google PPC Ads with ExcelFirst the fun stuff. Seven years ago when I ran my one and only Google PPC campaign (a profitable one), I really didn’t enjoy writing Google pay-per-click ads. I hated counting the letters in the ads to meet Google’s criteria.Ad line #1: 25 characters.Ad line #2: 35 characters.Ad line #3: 35 characters.I wrote the ads on scraps of paper when I had creative flashes. Naturally I lost some of the slips of paper and started using ... > Read more

November 23, 2011     |   Posted In: AdWords Tips   |   Comments: 4

AdWords Experts Share the Secrets of Their PPC Success, Part 8

This is the eighth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7This week’s AdWords expert interview is with Antonia Matthews, Online... > Read more

November 22, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 2

Automatic Placement Report: How to Report on Automatic Placements in the AdWords Dimensions Tab

This is the latest post in an ongoing series on AdWords reporting in the AdWords dimensions tab. In previous installments of the series we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportAnd in this, the seventh post in the series, we’ll be focusing on the automatic placement report in the AdWords dimensions tab:What Is the Automatic Placement Report and Why Is It Important?The placement report is similar to the search query report in that placements are the targeting lever you use on the content network to determine where your ads will show.

This report is also ... > Read more

November 21, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

The AdWords Search Query Report: How to Get the Most Out of the Search Term Report

Over the last couple of weeks we’ve been walking through the Google AdWords dimensions tab with a series of posts highlighting each of the reports you can find within the still relatively new AdWords dimensions reporting suite. The first five posts in the series covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportIn this installment, we’ll be focusing on the search terms report in the dimensions tab:What Is the Search Terms Report? Why Is It Important?The search terms report is similar to the search query reports you used to find in the AdWords reporting center in the old Google AdWords interface.

Sear... > Read more

November 17, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

How Does the AdWords Auction Work? [Infographic]

If you work in the search marketing industry, you may have found yourself having a conversation somewhat like this one (the same conversation I have every time I tell a "regular person" what I do):Regular Person: So, what do you do?Me: I work as a writer for a software startup.Regular Person: What kind of software?Me: Um, search marketing software?Regular Person: So .

.. like Google?Me: Well, yeah, sort of. We make software that helps people advertise on Google.If this regular person is curious enough to know more (rare), I usually find it helpful to explain that Google advertising functions similarly to an auction. In the off chance that they tell me advertising on Google does not work, I tell them that our whole company exists because it does work.How Does Google AdWords Work?Since there ... > Read more

November 16, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 33

AdWords Experts Share the Secrets of Their PPC Success, Part 7

This is the seventh in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6This week’s interview is with Danny Wood of Canada’s Web Shop, an online marketing company that offers pay-per-click advertising... > Read more

November 15, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 1

AdWords Experts Share the Secrets of Their PPC Success, Part 6

This is the sixth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5This week’s interview is with Jason White.

Jason is the Marketing Director for Stadri Emblems, a company that designs and produces custom embroidered patches. Like other millennial marketers, he... > Read more

November 08, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting

This is the fifth post in our series on Google AdWords reporting within the AdWords dimensions tab. In the previous installments, we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingThe focus of this post will be the AdWords geographic reporting options available in the AdWords dimensions tab (also available in WordStream for PPC!):What Is AdWords Geographic Reporting & Targeting?The geographic reporting available in the AdWords dimensions tab offers you a look at how your campaigns are performing in different geographic regions:As with any of the reports in the dimensions tab, you can look at different data points by customi... > Read more

November 07, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1
 
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