AdWords Tips Posts from the Internet Marketing Blog

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Why just market … when you can remarket?!We recently shared The Complete Guide to AdWords Remarketing Best Practices – but it wasn’t 100% complete because it didn’t cover remarketing with YouTube videos.Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are primed to fill this void.

Remarketing with YouTube videos will allow you to:Grab your potential customer’s attention and explain to them why your product is beneficial.Step outside of the 70-character limit of conventional text ads and push beyond the dull, static nature of image ads.Connect more directly with customers by explaining and demonstrating your product or service in a 30-second cli... > Read more

January 15, 2014     |   Written by: Chris Panetta   |   Posted In: AdWords Tips   |   Comments: 3

Bid Optimization: Getting Started with Bid Optimization in AdWords

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down the essentials of PPC bid optimization into digestible little pieces for you.

We’re here to help you start taking the baby steps that are key to managing your bids easily and effectively!Getting Started: PPC Budgeting and First-Time BidsBreaking it Down: Identifying Budget and ScaleBefore you even think about bidding, you’ll want to figure out how much money you’d like to spend. Your daily/monthly/annual budget is a critical part of your PPC strategy so take the time to start on the right foot.When you... > Read more

January 08, 2014     |   Written by: Zina Kayyali   |   Posted In: AdWords Tips   |   Comments: 2

Need a PPC Audit? Get a Fast, Free PPC Audit with AdWords Grader Plus

January is the traditional time to take stock of your life, assess what’s missing, and set new goals. Chances are, your PPC account could use the January treatment. The holidays are over, you’re back from vacation, and your AdWords account is probably as messy as your kitchen, or as bloated as … never mind.

The point is, it’s time for a PPC audit – you need to benchmark where you’re at so you know where to focus your efforts in the new year.Two years ago, we created the AdWords Performance Grader to help advertisers audit and analyze their Google AdWords accounts. It’s basically the fastest, easiest, and by far the cheapest (you can’t get cheaper than free) way to audit your PPC account. You link the tool up to your AdWords account through a 100% secure OAuth connection (on... > Read more

January 07, 2014     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Guide: How to Use Google AdWords for Apartment Marketing

As the marketing director for Rentping Media, a marketing agency that focuses exclusively on the apartment industry, I have had the unique opportunity to optimize our PPC strategy across hundreds of apartment communities in over 20 states for the last couple of years. Through a lot of trial and a lot of error, our agency has honed a very precise strategy for apartment marketing that takes into account the unique challenges of apartment marketing.

In this article, I wanted to provide background insight into why marketing for apartments on AdWords has its own set of idiosyncrasies, as well as the top five performance tweaks to make your apartment campaigns extremely effective.The Unique Challenges of Apartment MarketingWhen your product is an apartment, you inherently have different challenge... > Read more

January 06, 2014     |   Posted In: AdWords Tips   |   Comments: 5

Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements

The Gmail platform has been evolving, and Gmail advertising options are no exception. The ongoing Gmail Sponsored Promotions (GSP) beta was rolled out in early 2013, introducing new targeting and display options for advertisers. Previously, search marketers could target an audience on Gmail through managed placements.

With GSP, Gmail advertising targeting became much more advanced. Aside from your normal display targeting options via the AdWords interface (age, demographic, keywords), you can now target by more options including email address, subject line, job title and product category. The catch? A very high spend requirement, without guaranteed results.The promos are also managed through an interface separate from Google AdWords, which can only be opened in the Chrome browser. Here’s... > Read more

January 03, 2014     |   Written by: Jaclyn Jordan   |   Posted In: AdWords Tips   |   Comments: 6

Google Engagement Ads – Should Small Businesses Use Them?

What Are Google Engagement Ads?Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent branding across ad formats, and a Shopping Catalog Lightbox, which allows users to display multiple products from a merchant center account.

These campaigns are only available on a cost-per-engagement basis, which allows advertisers to bid and pay only if a user has engaged with their ads. Google defines “engagement” as a user mousing over the ad for more than two seconds. This delay eliminates accide... > Read more

January 02, 2014     |   Written by: Ben Cohen   |   Posted In: AdWords Tips   |   Comments: 0

Deduping Keywords: How to Identify & Remove Duplicate Keywords from Your PPC Account

Around this time last year, I had a pretty ambitious list of New Year’s resolutions cued up for 2013. I’m ashamed to report that I did not successfully complete a single item during the course of the year. In retrospect, my problem was that I set the bar far too high—I mean really, who loses 20 pounds and masters the Spanish language in only 365 days?—and as a result, I gave up pretty quickly.

When it comes to managing PPC accounts, I face a similar problem. I tend to bite off more than I can chew and then get too discouraged to complete it.This year, I’ve learned my lesson. I’m setting more manageable goals and am determined to complete them. The first item on my checklist is to identify and remove duplicate keywords, so I can start the New Year with a nice, clean account.Why ... > Read more

December 31, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 19

Quick Guide to Google Grants: Google AdWords for Nonprofits

In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines.What Is Google Ad Grants?The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit.

This program gives qualified organizations $10,000 per month in AdWords spend to be used to promote their missions and initiatives on Google.com. To qualify, companies must go through the application process, and to keep the grant they must follow the program details.If you work at a non-profit, you like the sound of this. Before you apply, check to ensure your nonprofile is eligible. Here are the qualifications: To be eligible for Google Grants an organization must:Hold c... > Read more

December 18, 2013     |   Written by: Kelsey Halloran   |   Posted In: AdWords Tips   |   Comments: 1

How to Compete in AdWords: Improve Results Without Just Raising Bids

Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention, clicks, traffic, and conversions – in short, for customers.  Too often, however, PPC managers see the need to be competitive as a kneejerk cue to raise bids.

Though a top rank can be helpful, and you might have to raise your bids to get there, it doesn’t guarantee clicks, let alone that those clicks will convert – and conversions are what matter most.This guide will show you how to stand out in this competitive space without reverting solely to bid-pumping tactics. We’ll examine the digital real estate you’re competing for, what prompts your ads to show there, and specific steps ... > Read more

December 11, 2013     |   Written by: Brad McMillen   |   Posted In: AdWords Tips   |   Comments: 31

How to Survive the Google AdWords Advanced Search Exam

So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance …NOT SO FAST! You are only half way to becoming fully Google AdWords certified.If you’re reading this article you likely already know the value of becoming Google AdWords certified, but, as a quick refresher, this certification is truly valuable for those in the PPC consulting industry to help legitimize their skills when working with clients, find new PPC gigs, and gain a high level of knowledge on one of the most powerful platforms in online marketing today.

As someone who recently went through the certification process, I was a bit intimidated when searching through the wide scope of preparation material provided by ... > Read more

December 06, 2013     |   Written by: Margot daCunha   |   Posted In: AdWords Tips   |   Comments: 17
 
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