AdWords Tips Posts from the Internet Marketing Blog

AdWords Performance Grader Now Even More Secure & Easier to Use with OAuth2

We’ve teamed up with Google to make our award-winning AdWords Performance Grader even easier to use and the login process more secure than ever.The new authentication process, based on OAuth2, enables you to run the free AdWords Performance Grader by signing in with your Google profile – just be sure you use the profile associated with an active Google AdWords account.

(The process is similar to using your Facebook account to comment on a blog.) WordStream will then do a one-time read of the data in your AdWords account, while Google controls a secure interaction. The new process is fast, easy and helps ensure the highest level of privacy and security.Watch this video to see how it works!To try out the new Grader for yourself, go to www.wordstream.com/google-adwords and follow these st... > Read more

June 24, 2013     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 5

AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should” be at for positioning and Max CPC’s, and other various tools that are likely to raise your budgets.

I don’t think Google is wrong in what they say but I definitely think they have a sneaky way of not really explaining the why to customers.Way back in 2009, Google introduced their way of showing you when you need to adjust your budget to better fit their needs … I mean your needs and help you get more impressions and clicks. They call this tactic “your campaign is ‘limited by budget.... > Read more

June 19, 2013     |   Written by: Lisa Wilkinson   |   Posted In: AdWords Tips   |   Comments: 12

How To Get Even More Google Sitelinks!

Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.  Previously it was already possible to specify clickable anchor text for all of your Google Sitelinks.

And with today's update, AdWords is going even further by enabling you to designate specific text for your Google Sitelink descriptions from within your AdWords account. This will enable more granular control over the descriptions that display when your Google sitelink is shown to searchers.What Do Google Sitelink Ads Look Like?We're glad you asked. Here’s what the new super-sized Google Sitelinks ad look like:These huge new sitelinks are like the AdWords equivalent of the T-Rex ... > Read more

June 18, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 17

Top 4 Google AdWords Features I'll Be Exploring This Summer

Last month, our team had the opportunity to visit Google’s NYC office for the Google Engage Catalyst conference.The event was directed toward agencies and, to be perfectly honest, I expected to get an earful of Google’s typical agenda pushing. Pleasantly to my surprise, Google delivered on their promise to show us “what’s new and exciting in online marketing.

”Here are the top four Google and AdWords features I’ll have my eye on this summer:Similar AudiencesCheck out this new twist on Remarketing, one of the most popular Display Network strategies. Similar Audiences allows you to display your ads to users whose browsing behaviors are similar to those of people on your current remarketing lists. I think this is a genius idea, considering that it will give you exposure to a new, q... > Read more

June 17, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 5

AdWords Becomes More Insightful with Auction Insights

A brilliant new feature has been added to the AdWords roster. Auction Insights now lets you see data across keywords and even up to the campaign level. Auction insights can be found in the Details tab under Campaigns, as shown below. You can get data for all or selected campaigns, ad groups or even keywords.

Now you can see metrics such as impression share, average position, overlap rate, position above rate and top of page rate.Auction Insights ExplainedAuction insights gives you 5 great metrics to work with:Average position – This gives you an average ranking over your selected time period along with the associated domain. (See also: The Relationship of Click-Through Rate & Ad Position.)Impression share – Represents the amount of times you have appeared in search results when you... > Read more

June 14, 2013     |   Posted In: AdWords Tips   |   Comments: 3

The Top 10 Best AdWords Features You're Not Using

The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads.It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new.

But what about forgotten and hidden AdWords features that you’ve never thought of?Here’s an extensive look into the top 10 most underutilized AdWords features and how you can use them to your advantage.1. Above-The-Fold CPM Bidding on the Display NetworkMany studies have been produced regarding above- and below-the-fold ad placement, and it’s widely accepted that above-the-fold ad placement allow... > Read more

June 12, 2013     |   Written by: Johnathan Dane   |   Posted In: AdWords Tips   |   Comments: 18

Should I Delete My Low Quality Score Keywords?

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution.  Think about improving Quality Score the way you would think about eliminating a pest infestation.

If you’ve ever had any problem with pest control, you know that killing off your unwelcome visitors is not enough. In order to implement an effective pest control program, you need to identify the variable sources of the problem and find ways to combat/change them. Why are the pests there in the first place? Is it climate-related? Is it material-related? Do they have a readily available food source? Is there a nest somewh... > Read more

June 11, 2013     |   Written by: Zina Kayyali   |   Posted In: AdWords Tips   |   Comments: 3

Image Extend Your Ads: Google Introduces New Image Extensions

Google has revealed a new venture into ad extensions. Ladies and gentlemen, I present to you image extensions. If a picture is worth a thousand words, then AdWords users have certainly got a lot more room to create compelling text ads now.In Google’s announcement post, they talk about how this extension will be great to show off things like car models, jeans and even different shades of eye shadow.

There is a lot more that we could use this extension for. Service-based companies will be able to highlight their work, and, as in the above example, hotels will be able to showcase their facilities. We may even see some companies using their logos – it would be very interesting to see the results of this in comparison to other methods of image ads.Obviously any company with a visual angle w... > Read more

June 06, 2013     |   Posted In: AdWords Tips   |   Comments: 12

How Product Listing Ads Are Stealing Your Conversions

If you’ve ever done a Google search, you know already that Google ads are occupying more and more space on the SERP. What you might not know is that the fancy Product Listing Ads you see are commercial intent-sucking monsters and are stealing all the conversions from both the organic and non-PLA search results.

Today, when someone searches for anything related to a product name, Google automatically populates most of the above-the-fold space on the SERP with PLAs and other blinged-out ads:When I search on “keurig coffee maker,” about 80% of the screen is devoted to sponsored results featuring keurig products– I have to scroll below the fold to see more than two organic listings. All the ads you can see here make use of extensions (such as offer extensions, location extensions, etc.)... > Read more

June 05, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 22

Google AdWords Ad Extensions Cheat Sheet

 If you’re looking to boost your paid search performance without working late in the office all summer or increasing your budget, try utilizing Ad Extensions. Not only do they require minimal set-up time, they are displayed at no additional cost.It can be tough to decide which extensions to focus on, so I’ve created a cheat sheet to help you decide which ones will work best for you:Sitelink ExtensionsWhat are they? As you can see above, Sitelink Extensions allow you to promote additional landing pages below your standard ad text.

Applying a few more lines to your ad gives you more real estate on the SERP, helping your ad to stand out against your competition. Sitelinks also give the searcher an opportunity to go to a more specific page on your site. For example, in the ad above, t... > Read more

June 03, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 32
 
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