Analytics Posts from the Internet Marketing Blog

Analyzing Bounce Rate Using Compete Destination Analytics

Bounce rate has become a hot topic in the search community. It's a bit of a buzz word, and if you're doing any sort of SEO or even PPC consulting you'll likely have clients concerned about theirs. In analyzing a site's bounce rate, I like to look at three main factors: Bounce Rate Factor #1: Traffic Source Often times the place traffic comes from (search, direct, referral) can have a major impact on bounce rate and can be an indication of irrelevant traffic (some perhaps that you may be paying for).

There are a variety of ways you can quickly diagnose problems using analytics packages. Bounce Rate Factor #2: Page Content/Structure Obviously the way you’re structuring the page or the content therein may cause people to bounce quickly. By carefully syncing your pages' headlines with ... > Read more

October 27, 2009     |   Written by: Tom Demers   |   Posted In: Analytics   |   Comments: 1

Web Analytics World Guest Post - Diagnosing Problems (& Successes) In Analytics

I had a chance to write a guest post for Web Analytics World last week. In it I talked about quickly diagnosing quick jumps or dips in traffic or conversions, and oulined three steps for getting to the bottom of a shift in traffic: Consider the Source Analyze Your Overall Mix Identify Who or What is Sending You Traffic To learn more about each step and how you can accomplish the above in Google Analytics, check out the post.

... > Read more

September 09, 2009     |   Written by: Tom Demers   |   Posted In: Analytics   |   Comments: 0
 
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